Growing Trend of Artisanal Bakeries
While artisan bread has long had a loyal following, its expanding comprehensive range of international flavors and ingredients lures new admirers. Artisanal bakeries offer their customers a variety of products ranging from tried-and-true, conventional recipes and fresh ones with ancient grains that improve artisanal value by adding a particular flavor, texture, and taste.
Artisanal bakeries are a growing trend because people become more engaged in food preparation; they are eager to know what ingredients products contain and how it impacts their health. Thus, a growing awareness of food raises people’s mindfulness, which leads to the new consumer’s purchasing behavior. As a result, the category for cookies is anticipated to see the most significant CAGR of 6.9% from 2023 to 2030 (Grand View Research, 2018-2021). Furthermore, artisanal cookies are becoming increasingly prevalent worldwide due to their portability and convenience as a quick snack for those on the move. They also come in diverse flavors and textures, making them attractive to various consumers.
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Additionally, sellers are increasingly creating cookies with organic flavors and ingredients, raising customer desire for them even more. The popularity of e-commerce and online buying has increased access to cookies. Customers may easily experience new and distinctive flavors of cookies since many internet sellers provide a wide variety of cookies from all over the globe. Furthermore, artisanal cookies are a favorite treat for many people and are often linked to indulgence and comfort, driving market expansion throughout the forecast time frame.
Increasing Demand for High-quality, Freshly Baked Goods and the Desire to be involved in the Community
33% of consumers who buy bakery goods say they frequently buy them from an artisan bakery (FMCG Gurus, 2022). But these goods often come with a premium price tag. First and foremost, 66% of buyers mention exceptional taste and 63% good quality as reasons for their willingness to spend more on their purchases (FMCG Gurus, 2022). This demonstrates that despite financial worries, people are prepared to pay higher costs for better-quality and better-tasting items.
Additionally, 56% of customers said they purchase from artisan bakeries so they may treat themselves or give some to friends (FMCG Gurus, 2022). Consumers are reassessing what is essential to them when they take a break from the demands of daily life. Buying an artisanal baked product can also improve personal relationships with loved ones. Consequently, a sense of community is another reason people prefer artisanal baked products.
The Potential for Creative Expression through Unique Recipes
An artisanal baker is a person that bakes bread using a handmade method and with the appliance of only natural ingredients. Artisanal bakery is a craft, and creating baked products is a way to creatively express cultures of different nationalities by baking loaves of bread using their unique and ancient recipes. Buying products in an artisanal bakery is a way to get acquainted with Old World recipes and enrich own worldview with various recipes of baked products that people have eaten throughout history. For example, people can taste flatbreads baked initially in the Netherlands. Customers all across the globe are now learning about new flatbread varieties, including torta sul testo, damper, coca, fatir, gozleme, and mana’eesh, in addition to their longtime favorites like tortillas, nan (naan), lavash, gorditas, and pita.
Why Starting Your Own Bakery can be a Lucrative Business?
An artisanal bakery can be a lucrative and fulfilling business venture because people become more aware of what ingredients products consist and this knowledge inspires them to eat more healthy products. Not only can healthy eaters become regular customers of artisanal bakeries, but everyone who is eager to discover ancient bread and baked product recipes.
There are many prejudices about baked products and their impact on human health. Some people may consider bread an enemy and try to avoid or minimize it in their daily diet. Still, artisanal bakeries ruin these stereotypes and show people that bread can be useful. Artisanal bakeries are handmade products free of chemical ingredients; they usually prefer high-quality and natural products while creating their products. Consequently, more and more people have become convinced that artisanal bakeries work to create “better for people” baked products.
Moreover, artisanal bread is an alternative version for people with gluten sensitivity. Many people sensitive to gluten refused to eat bread because their bodies cannot process gluten. Bakers use the ancient, almost alchemical process of fermentation to help the body break down the carbohydrates in grains. Alternative and old grain choices, as well as gluten-free formulations employing long fermentation, may provide those with gluten intolerance the chance to enjoy bread once again.
References
1 FMCG Gurus. (2022). The role of artisan bakeries. https://fmcggurus.com/blog/fmcg-gurus-the-role-of-artisan-bakeries/.
2 Grand View Research. (2018-2021). Artisanal bakery products market size, share & trends analysis report by type (bread & rolls, cakes & pastries, cookies, tortillas), by distribution channel (hypermarkets & supermarkets, departmental stores), by region, and segment forecasts, 2023 – 2030. https://www.grandviewresearch.com/industry-analysis/artisanal-bakery-products-market-report.
