The Greening of Asia: Businesses’ Role in the World’s Biggest-Ever Environmental Clean-Up

By Mark L. Clifford

The challenge of improving Asia’s environment has been translated into business opportunities. These range from providing clean, always on, tap-water and sewage treatment to providing renewable energy and energy efficient buildings. It would appear that in the quest for sustainable growth, businesses in Asia are discovering that what is good for the environment is also good for business.

The East is Black. That, at least, is the conventional wisdom of anyone who has seen pictures of Beijing’s shrouded skies, India’s fetid rivers and the steel mills and cement kilns which blanket much of the countryside with a pall of smog.

Sadly, this dystopian image of Asia’s environmental misery is all too accurate. In China alone, 1.2 million people a year die prematurely from air pollution. Skies in some Indian cities are even dirtier. Large parts of the region are in danger of running out of clean water. Clusters of cancer villages testify to the human cost of fast economic development.

If this sounds like an environmental nightmare, it is. Asia is home to 4.3 billion people, six out of every ten people in the world, as well as to some of the fastest-growing economies. What’s been good for economic growth has come at a high cost for the environment.

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.