New report highlights the urgent need for increased awareness and prevention measures.
Nesas Hemp, a leader in the hemp wellness industry, has released a comprehensive report shedding light on the global state of heart diseases, with a focus on gender disparities in mortality rates. The findings reveal that while heart diseases are more commonly diagnosed in men, women face a significantly higher risk of dying from these conditions.
Heart Disease by the Numbers
According to the World Health Organization (WHO), coronary artery disease (CAD) remains the most common type of heart disease worldwide. Despite its prevalence in men, data from the Centers for Disease Control and Prevention (CDC) indicates that women are at a higher risk of death and often have a less favorable outlook for recovery after diagnosis.
Key statistics from the report include:
Global Mortality: Cardiovascular diseases (CVDs) are the leading cause of death globally, responsible for approximately 17.9 million deaths each year (WHO).
Coronary Heart Disease (CAD): Around 200 million people live with coronary heart disease worldwide, with approximately 110 million men and 80 million women affected (British Heart Foundation).
U.S. Impact: In 2021, about 695,000 people in the U.S. died from heart disease, accounting for 1 in every 5 deaths (CDC). On average, one person dies from cardiovascular disease every 33 seconds.
Heart Attack Incidence: Someone in the U.S. suffers a heart attack every 40 seconds, with an estimated 805,000 individuals affected annually (CDC).
Age Factor: Adults aged 75 and older face a higher likelihood of heart disease compared to younger age groups (CDC).
The Gender Gap in Heart Disease
Despite heart diseases being more prevalent in men, women have a greater risk of fatal outcomes when diagnosed with these conditions. This disparity underscores the need for gender-specific research, prevention, and treatment strategies to improve survival rates and quality of life for women affected by heart diseases.
“Heart disease is not just a man’s issue; it’s a global crisis that affects millions of women, often with more severe consequences,” said Inesa Ponomariovaite, founder and CEO of Nesas Hemp. “Raising awareness and investing in gender-sensitive healthcare approaches is essential in our fight against this devastating condition.”
About Nesas Hemp
Nesas Hemp is dedicated to promoting holistic health and wellness through its groundbreaking CBDa products, recognized as the world’s first full-spectrum CBDa Hemp Oil. Guided by the vision of Inesa Ponomariovaite, a holistic health and hemp expert, Nesas Hemp is committed to enhancing lives through the healing power of hemp and raising awareness about critical health issues like heart disease.
Globalisation today refers to the increasing economic integration beyond national borders, driven by the processes of trade liberalisation and financial deregulation. Large corporations have long sought to dominate global markets, viewing access to international markets as a means to exert control over resources and expand their influence. In theory, global governance aims to improve the effectiveness and efficiency of delivering public goods. Additionally, it calls for greater transparency, accountability, and representation to strengthen democratic processes (Siddiqui, 2020a).
Globalisation entails a growing proportion of economic, social, and cultural transactions occurring across countries, which is often equated with ‘internationalisation.’ Hirst and Thompson (1996) define it as a shift away from self-sufficient national economies, which may lead to inefficiency and stifle competition, toward a single, integrated global economy. However, Wade (1996) contends that the extent of globalisation has been overstated. (Stiglitz, 2002)
In the aftermath of the Second World War, international institutions such as the International Monetary Fund (IMF), the World Bank, and the General Agreement on Tariffs and Trade (GATT) were established as the United States emerged as the world’s dominant power. The GATT, which was later replaced by the World Trade Organization (WTO) in 1995, was originally designed to facilitate trade agreements among sovereign nations. Initially focused on free trade in manufactured goods, the WTO now also prioritises trade liberalisation in services, agricultural commodities, and financial sectors. While the inclusion of these additional areas is strongly supported by the US, the European Union, and large corporations, it faces strong opposition from developing countries. Meanwhile, the IMF was created to provide short-term financial assistance to nations experiencing balance-of-payments crises (Siddiqui, 2020a).
Following the collapse of the Soviet Union in 1991, the push for globalisation and market integration became a key policy goal for the US, sparking extensive debate among scholars. Proponents of globalisation argue that it fosters competition, efficiency, and trade, while critics contend that it represents a new guise for the historical Western policies of expansion and domination (Siddiqui, 2015).
A new phase of internationalisation emerged in the aftermath of the crisis that struck the post-war order in the mid-1970s, contributing to the expansion of the global economy while gradually undermining US hegemony. The intensification of international production, particularly after the 1970s crisis under Pax Americana, was coupled with domestic inflationary pressures, trade union militancy, rising unemployment, and declining profits – factors that propelled the evolution of capitalism.
The radical critique of capitalism has a long history, rooted in the works of Marx, Lenin, Luxemburg, and other early 20th-century theorists of imperialism. Marxist scholars have argued that capitalism, as it spreads, develops the forces of production globally. In contrast, other theorists emphasized that the underdevelopment of former colonies would persist, with global inequalities widening rather than narrowing. According to this view, capitalism has entrenched global inequalities, fostering the development of a select few countries while perpetuating the underdevelopment of others (Siddiqui, 2023).
Capitalism, Accumulation Crisis, and Global Markets
For capitalism to endure, there is a relentless pursuit of higher profits, greater market access, and rapid advancements in industrial and commercial production. These forces profoundly impact class relations, capital accumulation, and national economies. This fierce process of expansion and transformation is essential to capitalism’s survival. As Karl Marx (1974) observed, the “bourgeoisie cannot exist without constantly revolutionising the instruments of production, and thereby the relations of production, and with them the whole relations of society.” This insight is crucial not only for understanding the dynamics of the 19th century but also for interpreting the developments of the 20th century and the ongoing transformations of the 21st century (Siddiqui, 2023).
Globalisation also involves the deregulation of markets and the financial sector. Advances in financial technology, reductions in transaction costs, and the removal of restrictions on cross-border capital flows have led to significant capital movements between countries. Over recent decades, these large capital flows have often triggered currency crises and recessions in many nations. While currency crises are not new, the liberalisation of financial markets has made financial and banking crises more frequent. (Siddiqui, 2017)
Globalisation encourages the free flow of goods and capital across borders. However, the unrestricted mobility of capital means that if a country’s macroeconomic policies are deemed unsuitable by global financial markets, foreign capital can rapidly leave the country. Such an exodus of capital can trigger financial crises, highlighting the critical importance of maintaining foreign investor confidence to implement policies acceptable to international finance.
Democracy is founded on the principle that citizens have the freedom to elect a government that will pursue policies reflecting their preferences. However, in developing countries, if the policies of elected governments do not align with the expectations of global finance, this can lead to capital flight, with severe consequences such as reduced investments and slower economic growth. In such situations, the sovereignty of the people becomes secondary to the interests of foreign investors and financial markets.
For example, a government may seek to improve the socio-economic conditions of its citizens by increasing spending on health and education, funded either by taxing the wealthy or through a larger fiscal deficit. However, both of these policies are typically opposed by global finance. This is why global financial markets and international institutions like the IMF generally discourage fiscal deficits that exceed 3% of a country’s Gross Domestic Product (GDP). Additionally, under financial liberalisation, raising taxes on the wealthy can prompt investors to relocate to low-tax jurisdictions.
Historically, global empires extracted tributes (or surplus) from the territories they occupied. These empires fostered a world economy through a complex division of labour and extensive commercial exchange. Early modern empires, led by emerging merchants and traders from Spain, Portugal, Holland, France, and Britain, expanded outward in search of new economic opportunities. This expansion was supported by the development of strong states in the ‘core’ of the burgeoning capitalist world economy.
In the latter half of the 15th century, monarchies in Western Europe, benefiting from the decline of feudalism, identified trade and territorial conquest as new avenues for wealth. These states defended the interests of their merchants and traders with military force, playing a key role in building the structures of modern capitalism. Initially, they colonised the Americas, economically incorporated other European nations, and eventually extended their influence across the globe during the 19th and early 20th centuries.
European control over foreign territories resulted in a global division of labour, with the ‘core’ representing economically and militarily dominant centres, and the ‘periphery’ comprising regions forcibly subordinated through colonisation and occupation, such as Latin America, Africa, and Asia. In this international division of labour, the core and periphery engaged in unequal exchanges—high-wage commodities like manufactured goods flowed from the core, while low-wage commodities, such as raw materials, were extracted from the periphery.
Economic surpluses appropriated from colonies and semi-colonies were transferred from the periphery to core countries, enriching the latter while leaving the former underdeveloped. This accumulation resulted in wealth for the core and widespread poverty, famines, and mass starvation in the periphery (Siddiqui, 2020b). The international division of labour was designed to benefit the core, sharply increasing global inequalities. The expansion of capitalism has always been characterised by uneven accumulation. Through the processes of capitalist globalisation, accumulation has become increasingly transnational, as global circuits of finance and production extend across borders. Samir Amin (1997) criticised the rise of giant corporations, describing it as an alliance between corporations and the state, leading to greater control over resources in the Global South.
Similarly, Britain unilaterally adopted ‘free trade’ by repealing the protectionist ‘Corn Laws’ in 1846 and later signing the Cobden-Chevalier Treaty with France in 1860. In contrast, the US never fully embraced the free trade system and instead increased protectionism from the 1870s onward. Adam Smith and David Ricardo argued that it was in a country’s best interest to adopt free trade, regardless of whether other nations followed suit (Siddiqui, 2018).
Britain had adhered to the ‘Gold Standard’ since 1819, but other countries joined much later—Germany in 1871, France in 1875, and the US in 1879. However, the gold standard was not the result of any international negotiation or agreement, nor was it managed by any international organisation.
At the end of the Second World War, the US emerged as the world’s most dominant economy, producing more than 50% of global output and 35% of global manufacturing. In contrast, European economies were devastated by the war and needed to import commodities, technology, and capital to rebuild their industries. However, over the past forty years, the global economy has shifted, with European, Japanese, and more recently Chinese economies experiencing significant growth, leading to dramatic changes in global trade patterns. For instance, ASEAN countries are now larger trading partners than the US, and China has surpassed the US as Africa’s largest trading partner.
Since the 1950s, the US dollar has served as the backbone of US global power, functioning as the world’s reserve currency. Without a strong dollar, the US would struggle to maintain its global hegemony. “De-dollarisation” refers to the declining role of the US dollar in international financial transactions and its status as a reserve currency. This would involve a shift toward using multiple currencies in international trade. For example, US sanctions forced Russia to seek alternative currencies for its transactions.
Exports and foreign capital have been central to the neoliberal globalisation model, with developing countries encouraged by institutions like the IMF, World Bank, and mainstream economists to focus on export promotion and attracting foreign investment as pathways to economic development (Siddiqui, 2019). This approach, known as “export-led growth,” is often exemplified by the successful transformation of East Asian economies over the last fifty years. Once impoverished, these economies are now seen as prosperous, a phenomenon frequently referred to as the East Asian “miracle.” In contrast, countries like India and Brazil, which, according to the World Bank, pursued an “inward-looking” development strategy and did not prioritise exports, have experienced slower growth, persistent unemployment, and widespread poverty (Siddiqui, 2016).
Current globalisation is heavily reliant on neoliberal economic policies, which emphasize pro-market reforms (Girdner and Siddiqui, 2008). These reforms focus on policies that increase reliance on private capital for resource mobilisation and involve major economic shifts such as privatisation, deregulation of trade and finance, financialisation, and globalisation. In the US and Britain, these changes began in the late 1970s and early 1980s under President Reagan and Prime Minister Thatcher. Privatisation involves selling off public assets, including essential utilities like water, gas, electricity, railways, and public housing, while outsourcing services within public sectors such as the NHS, education, and public administration. Deregulation meant removing legal restrictions on markets, particularly in areas such as finance, labour, and capital flows. Financialisation transferred power to private enterprises in sectors such as finance and insurance, with the rise of complex financial instruments like derivatives. Globalisation facilitated further economic integration through increased trade and the free flow of capital (Siddiqui, 2019).
These changes represented a shift in power from the state to the private sector, particularly to large corporations. Historically, this trend can be traced back to attempts in the 1930s to revive liberal capitalism in Europe, the UK, and the US, which had come under pressure from increased state intervention. However, the crisis of the 1930s, followed by global conflict, resulted in a shift toward social democratic policies. These policies included expanding welfare and labour rights, implementing active fiscal and monetary measures, and constructing a global capitalist order under US hegemony. This system allowed individual nation-states to develop institutions and practices suited to their own economic and historical contexts.
When examining countries that have pursued export-led growth strategies, there are two distinct cases. The first includes nations with large current account surpluses and substantial foreign exchange reserves, such as China, South Korea, Taiwan, and Germany. The second group consists of countries with significant trade deficits, such as Brazil, India, Indonesia, and Mexico. These countries often rely on private financial inflows to reduce current account deficits and balance payments. Even when they accumulate foreign exchange reserves, these are typically financed through borrowing, a reality for many nations in the Global South.
The idea of export-led growth was discredited by Western governments during the interwar period and the Great Depression. However, global capitalism, after a period of large-scale import substitution in much of the Global South following independence, has seen these policies reemerge through neoliberal globalisation.
Capitalism first took shape during the Industrial Revolution, which began in Britain’s cotton textile industry. However, Britain did not produce raw cotton, necessitating access to primary commodities grown in tropical and semi-tropical regions. To sustain its industrial growth, Britain, along with other Western European nations, required a steady and affordable supply of raw materials. The success of these industries hinged on securing cheap access to these resources. Furthermore, to achieve economies of scale and expand production, new markets were needed to absorb the surplus of finished goods. Consequently, these challenges were addressed through the control of tropical and semi-tropical regions, which were essential for the expansion of European industries.
Capitalism, at some stage, must address rising inequalities both within and between countries (Siddiqui, 2018). It also needs to strike a balance between production and consumption, particularly given the rapid automation of industries and the increasing use of new technologies, including artificial intelligence, which significantly reduces the need for human labour. Despite GDP growth, job creation and employment opportunities have lagged, a reality particularly unsustainable for developing countries with large unemployed populations. Therefore, state intervention may be required to redistribute surplus in the form of income protection, boosting domestic demand so consumers can afford domestically produced goods and services. Unlike in the 18th and 19th centuries when Britain exported a large portion of its population to colonies, there is no longer the possibility of large-scale migration to the Americas, Australia, New Zealand, or South Africa.
Recent advances in information technology have allowed companies to relocate production to areas where labour and raw materials are cheaper, generating greater profits. Additionally, the rise of broadband internet enables “trade in offices”- if an employee can work from home, the same tasks can be outsourced to workers in developing countries at lower costs. Since 2008-2009, world trade in goods has stagnated and has yet to recover to its pre-global financial crisis peak in 2015, as seen in Figure 1 (Wolf, 2022).
Figure 1: World Trade in Goods Relative to Output (trade in goods as a % of GDP).
The economies of developed countries have not always been as open as proponents of globalisation and market integration often suggest (See Figure 2). Historically, these nations maintained protective measures before embracing the current era of free trade. The push for greater openness and market integration has primarily been driven by large corporations, which seek the benefits of expanded markets for the production and sale of their goods, as well as the opportunity to further monopolise global resources.
Figure 2: Peak in Openness to Trade across the Big Economies.
The trade ratio of China, the world’s second-largest trader of goods, peaked in 2006 (as shown in Figure 3). Similarly, the trade ratios for the third and fourth largest goods traders, the US and Japan, peaked in 2011 and 2014, respectively. While the European Union (EU) remains the largest trader, its trade ratio has stagnated rather than peaked. Notably, China has experienced the most significant decline in its trade ratio, which is not primarily attributed to increased protectionism but rather to a shift in its economic policy towards diversification. The primary factor behind the declining trade ratio has been the fall in commodity prices, rather than a decrease in trade volume. This price decline accounted for 5.7 percentage points of the 9.1 percentage points drop in the ratio of goods trade to world output between 2008 and 2020 (Wolf, 2022).
Figure 3: Trade Openness in the World’s Largest Economies (exports and imports as a % of GDP).
Foreign capital investments are often viewed as beneficial for enhancing production capacities, acquiring and assimilating new technologies, creating jobs, and most importantly, imparting skills and knowledge that collectively trigger a higher learning process. However, foreign investment may not always lead to the creation of new production capacities; instead, it can focus on acquiring existing capacities and exploiting the growing markets in developing countries. In cases of mergers and acquisitions, the production capacities may remain largely unchanged, while existing production organizations and labour relations often shift in favour of capital. Furthermore, many foreign direct investment (FDI) flows can be modes of round-tripping, designed to take advantage of tax havens.
Recent trends in FDI flows, as highlighted in the World Investment Report 2024, indicate that larger amounts of foreign investment are directed towards the Global North, or developed countries. Additionally, total foreign investment flows have declined over the past two years since the end of the Covid-19 pandemic. India’s aspirations to become the second-largest destination for FDI have faced significant setbacks. China’s share of global FDI inflows has decreased from 15.2% in 2020 to 12.3% in 2023, while India’s share fell from 6.5% to 2.1% during the same period (World Investment Report 2024).
In India, following the pro-market reforms of 1991, FDI inflows surged, averaging a growth rate of about 50.1% over the decade. However, this rate dropped to 30.7% in the 2000s and fell sharply in the 2010s, recording an average growth rate of only 4.6%. The IMF had previously stated that capital inflows would be directed towards capital-scarce economies, where returns would be relatively high, potentially increasing manufacturing in developing countries. Nevertheless, the automobile industry has shifted from the US and Canada to Brazil, Mexico, and South Korea, primarily driven by the pursuit of higher profits—either due to lower input costs or expanding markets. Despite expectations of rising FDI in India because of its growing middle-class market, workers’ wages have been kept low to make investments more attractive for FDI in the Global South (World Investment Report 2024).
Conclusion
While access to international markets can increase aggregate global wealth for developing countries, it often exacerbates inequality. This dynamic not only undermines the ability of international organizations to create institutions that could mitigate global inequality but also fuels resentment in the Global South.
The study reveals that globalization has curtailed the freedom of developing nations to choose economic policies tailored to their local contexts. Previously, during dirigiste regimes, petty producers and farmers enjoyed such autonomy. The withdrawal of state support has disproportionately affected poor households, leading to sharp increases in inequalities within many developing countries. These challenges are largely attributed to the neoliberal policies that define contemporary globalization. As a result, the capacity of governments to enact political interventions and introduce necessary changes has been significantly diminished.
Furthermore, institutions of international economic governance, such as the WTO, primarily reflect the interests of powerful, wealthy nations rather than those of poorer countries. Efforts to reform international trade, investment, labour, and environmental standards are still heavily influenced by the priorities of the Global North, perpetuating a system that disadvantages the Global South.
Dr Kalim Siddiqui is an economist specialising in International Political Economy, Development Economics, International Trade, and International Economics. His work, which combines elements of international political economy and development economics, economic policy, economic history and international trade, often challenges prevailing orthodoxy about which policies promote overall development in less-developed countries. Kalim teaches international economics at the Department of Accounting, Finance and Economics, University of Huddersfield, UK. He has taught economics since 1989 at various universities in Norway and the UK.
References
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Siddiqui, K. (2020) “Globalisation, International Trade and the Developing Countries” European Financial Review, August-Sept. p.60 – 71.
Siddiqui, K. (2020) “The Political Economy of Famines under Colonial India: A Critical Analysis” World Financial Review, July-August, p.56 – 70.
Siddiqui, K. (2019). “Agriculture, WTO, Trade Liberalisation, and Food Security Challenges in the Developing Countries” World Financial Review, March-April, pp.31 – 40.
Siddiqui, K. (2018). “Capitalism, Globalisation and Inequality” World Financial Review, Nov-Dec. p.72 – 77.
Siddiqui, K. (2018). “David Ricardo’s Comparative Advantage and Developing Countries: Myth and Reality” International Critical Thought, 8(3): 1-28, Sept.
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Stiglitz, J. (2002) Globalization and its Discontent, New York: WW Norton & Company.
Wolf, M. (2022) “Globalisation is not Dying”, Financial Times, 14 September, London.
The Bhartiya Janata Party (BJP) government, formed in 2014 with the support of Hindutva forces, enjoys backing from significant sections of the big bourgeoisie and the blessings of international finance capital (Siddiqui, 2017). As a result, the government aggressively pursues neo-liberal policies in line with the demands of global financial interests. The ruling elites have found religion to be a powerful tool for diverting attention from pressing socio-economic demands. In this context, fascist tendencies have emerged, aligning well with the objectives of international finance capital. “Semi-fascism,” as described by Yechury (2021), represents a modern political phenomenon rooted in irrational, medieval ideologies.
The Hindu nationalist BJP government has been particularly oppressive, primarily targeting minority communities through mob lynchings, hate speech, and instilling fear in the public sphere. These attacks, especially against Muslims, take the form of mob violence, wrongful arrests, and the unjust imprisonment of Muslim youth on flimsy charges.
Seven decades ago, Dr. B.R. Ambedkar, leader of the Dalit community, highlighted the attitude of majoritarian groups towards minorities, particularly when these groups seek their rightful share of political power. He observed that when minorities make such demands, they are often viewed with suspicion. Conversely, when the majority monopolizes power, this is considered “nationalism” rather than communalism. As Ambedkar stated: “Any claim for sharing the power by the minority is called communalism while monopolizing the whole power by the majority is called nationalism. Guided by such a philosophy, the majority is not prepared to allow minorities to share political power” (Jaffrelot and Kumar, 2018, p. 172).
The root cause of communal violence in India stems from social polarization and religious chauvinism, exacerbated by political mobilization from groups like the RSS and BJP, as well as underlying poverty and inequality. Paul Brass (2003) argues that the construction and reinforcement of communal identities within India’s socio-cultural fabric have played a critical role in perpetuating inter-community hatred and violence. While identity politics can be beneficial when it empowers marginalized groups, it can also have adverse effects if it leads to divisiveness. When identity politics fosters competitive communalism, it disproportionately harms minority communities (Yechury, 2021).
The Rashtriya Swayamsevak Sangh (RSS) is driven by the promotion of Hindu supremacy, rooted in the belief of Hindu nationalism. The BJP serves as the political front of the RSS, as the latter does not directly participate in elections, positioning itself as a cultural organization. Historically, the RSS has drawn inspiration from Nazi and Italian fascist ideologies and their emphasis on discipline (Noorani, 2019; Siddiqui, 2020).
According to the RSS, Hindus are viewed as more loyal to the nation and, therefore, deserving of superior rights and privileges, while religious minorities should have inferior rights. The organization contends that granting equal rights to all citizens contradicts historical and religious truths and weakens national strength (Siddiqui, 2018a). Vinayak Savarkar (1883–1966), a key figure in Hindu nationalism, argued nearly a century ago about who could be considered truly loyal to India. According to Savarkar, loyal Indian citizens are those connected to the geography of India, born within its borders, and whose religion has indigenous roots. He defined these individuals as Hindus (Siddiqui, 2018b), thereby excluding Muslims from being considered faithful Indians. Today, Muslims make up around 200 million people, spread across various regions of India (Noorani, 2019).
Amartya Sen, a renowned economist, argues that a democratic government should be based on scientific reasoning and logical explanations rather than faith. He emphasizes the importance of fostering discussions and debates to reach a consensus. In a true democracy, the government should act impartially, avoiding favouritism towards any particular community and allowing space for dissenting voices. Sen believes that a democratic regime must address issues like inequality and poverty without regard to caste, race, religion, or ethnicity. It should not promote the “tyranny of the majority” (Siddiqui, 2017).
Incidence of Communal Violence in India
Following India’s independence, the country saw a sharp rise in communal violence, largely due to the Partition. However, between 1950 and 2000, rural India—where the majority of the population resides—accounted for only 3.6% of deaths related to Hindu-Muslim violence (Siddiqui, 2016a).
Hindu-Muslim riots in India are predominantly an urban phenomenon, with the violence concentrated in a few large cities. Notably, a small number of cities in northern and western Indian states account for a disproportionately high share of communal violence (Noorani, 2019).
Since the BJP came to power at the centre, communal polarization has intensified, with its leaders frequently delivering hate speeches targeting Muslims (See Figure 1). These speeches often portray Muslims as anti-national, raising questions about their loyalty to the Indian state. According to official statistics, over 2,900 cases of communal or religious violence were reported between 2017 and 2021. However, yearly figures reveal significant variation. Data from the National Crime Records Bureau shows that 378 cases of communal or religious rioting were registered in 2021, 857 in 2020, 438 in 2019, 512 in 2018, and 723 in 2017. Figure 1 illustrates that since 2014, 190 people have been killed due to religious riots in India. The distribution of communal/religious violence across different states in 2023 is presented in Figure 2a.
Figure 1: Number of People Killed in Communal Violence in Different States in India Since 2014.
Figure 2a: Number of Communal Violence in India in 2023.
The communal riots of 2023 follow a pattern similar to that of the past decade. Unlike in previous years, when there was elaborate planning involving the identification of targets, organization of personnel, and coordination of materials to carry out deadly attacks and cause significant damage to the minority community’s property, recent communal violence has taken on a more institutionalized nature.
Since the BJP came to power in 2014, communal violence has often been incited through religious processions and festivals, where Hindu extremists provoke unrest by chanting anti-Islamic and anti-Muslim slogans. This strategy frequently escalates into riots. The state apparatus, rather than acting impartially, has often targeted the minority community, subjecting them to disproportionate action, including the destruction of property and widespread arrests. This response, in many cases, fulfils the objectives of the rioters from the majority community, making the state appear complicit in the violence. Meanwhile, the Hindu nationalists who incite these riots largely enjoy impunity.
In 2023, of the 32 communal riots that occurred, 22 took place in states governed by the BJP, either independently or as part of ruling coalitions. Three riots occurred in West Bengal, ruled by the Trinamool Congress, and another three in states governed by the Indian National Congress. (As shown in Figure 2b) The BJP-led state governments not only failed to prevent communal violence but have often been complicit in stoking tensions and supporting the violence.
In 2002, under the leadership of then-Chief Minister Narendra Modi, Gujarat witnessed a horrific outbreak of communal violence in which over 2,000 people, mostly Muslims, were killed. This event is widely regarded as a pogrom, a form of communal violence where the state and government officials not only fail to prevent the violence but are actively complicit in the attacks against minority communities (Siddiqui, 2016b).
Since the BJP, led by Modi, took power at the national level, a new form of violence has emerged that had little precedent in India’s history – mob lynchings. These incidents involve Hindu mobs attacking individuals, often from minority communities, typically under the pretext of protecting cows (See Figure 3). Unlike large-scale communal riots, lynchings target one or a few individuals at a time, making them distinct from broader mob violence.
In BJP-ruled states, such as Uttar Pradesh and Madhya Pradesh, Hindu mobs frequently assault Muslims while police stand by without intervening. In these same states, the police have also been involved in demolishing Muslim homes and businesses, often cheered on by mobs. These demolitions typically occur without any judicial rulings, as BJP-led state governments act on their own authority, bypassing court decisions.
Figure 3: Number of Mob Lynchings in India in 2023.
One of the major drivers of communal violence in India is political opportunism. Political parties, particularly Hindu extremist groups, frequently exploit religion and regional identity as tools to mobilize support and secure electoral victories. This approach exacerbates misunderstandings between communities and fosters hatred towards specific minority groups. Hindu nationalists believe that by delivering hate speeches, they can create a sense of insecurity among Hindus, who may then prioritize religious issues—such as the construction of the Ram Temple in Ayodhya—over other concerns when casting their votes. In support of their agenda, they often distort historical facts to justify claims of so-called excesses committed during Muslim rule in India (see Figure 4).
Figure 4: Number of Hate Speeches Delivered by Hindu Nationalists Across Indian States in 2023.
Causes of Communal Riots
Communal riots in India often stem from a complex mix of social, economic, and political tensions. Even a minor incident can escalate into large-scale violence, especially in societies marred by social discrimination and existing violent conflicts. India’s population is diverse, with Hindus constituting about 79.4%, Muslims 14.8%, Christians 2.3%, Sikhs 1.6%, and others making up 2%. While Hindu extremists have expressed some reservations about Christians, their animosity toward Muslims is far more pronounced and visible.
The Bharatiya Janata Party (BJP), as the political arm of the Rashtriya Swayamsevak Sangh (RSS), is a Hindu nationalist party whose ideology is especially hostile towards minorities, particularly Muslims, the largest minority group in India (Golwalkar, 1939). Since the 1970s, India has witnessed numerous outbreaks of Hindu-Muslim conflict, especially in northern states. One of the most horrific instances of such violence occurred in 2002, during the Gujarat riots, under the BJP government led by Narendra Modi.
Hindu extremist organizations like the RSS were established nearly a century ago. Although their ideology has evolved, the core principles remain unchanged. The primary objective of Hindutva is to establish a “Hindu Rashtra” (Hindu Nation). V.D. Savarkar, a key figure in Hindu nationalism, wrote in 1925: “A Hindu means a person who regards this land… from the Indus to the seas as his fatherland (pitribhumi) as well as his holy land (punyabhumi).” He argued that Hindus have their holy land in India, whereas Muslims and Christians have their religious Holy sites outside of India.
Later, in 1939, RSS leader M.S. Golwalkar asserted: “The foreign races in Hindustan [India] must… adopt the Hindu culture and language, must learn to respect and hold in reverence the Hindu religion, must entertain no ideas but those of the glorification of the Hindu race and culture… [and] may [only] stay in the country wholly subordinated to the Hindu nation, claiming nothing… Not even citizen’s rights.”
The RSS has actively sought to reshape the interpretation of Indian history, aiming to glorify Hindu culture and diminish the contributions of Muslims to India’s development. They argue that Hindu society and culture declined following the arrival of Islam in India 1,200 years ago. However, historians have provided ample evidence of Muslim contributions to India’s socio-economic development. For instance, during the reign of Mughal ruler Aurangzeb in 1705, India accounted for 28% of the global GDP, produced 30% of the world’s manufactured goods, and was one of the most prosperous and largest trading nations globally.
Muslim rulers in India integrated themselves with local culture by marrying locally, financing the construction of temples, and promoting the arts and everyday conduct through their governance. Many religious conversions to Islam were influenced by Sufi saints rather than coercion. This interaction between Islam and India’s indigenous culture resulted in a unique, syncretic blend, forming what we now recognize as a composite Indian culture. Maulana Abul Kalam Azad (1888–1958), a Muslim leader in the Indian independence movement, expressed this fusion eloquently: “I am Muslim and proud of that fact… In addition, I am proud of being an Indian. I am part of the indivisible unity that is Indian nationality… India’s historic destiny was that many human races and cultures and religious faiths should flow to her, and that many caravans should find rest here… One of the last of these caravans was that of the followers of Islam… Eleven hundred years of common history have enriched India with our common achievements. Our languages, our poetry, our literature, our culture, our arts, our dress, our manners and customs… everything bears the stamp of our joint endeavour” (cited in Hay, 1991).
During the independence struggle, the Congress Party championed secularism and equal respect for all religions in India. Although Mahatma Gandhi was a devout Hindu, his interpretation of Hinduism was inclusive and tolerant. He believed that Muslims were an integral part of India and, even during the partition, insisted that India’s identity would be incomplete without them. This stance brought Gandhi into direct conflict with Hindu nationalists, particularly groups like the Hindu Mahasabha and the RSS. These organizations worked closely together, with overlapping membership and a shared goal of establishing a “Hindu Rashtra,” though they differed tactically on how to achieve it. In 1948, Mahatma Gandhi was assassinated by Nathuram Godse, a Hindu nationalist associated with the Hindu Mahasabha. This tragic event dealt a significant blow to Hindu nationalism, which lost support for decades.
Following Gandhi’s assassination, both the Hindu Mahasabha and RSS faced public backlash and were marginalized. However, by the early 1990s, the BJP gained substantial political strength. This rise coincided with an economic crisis and the Congress Party’s inability to offer a compelling socio-economic alternative. Hindu extremist groups campaigned vigorously for the demolition of the Babri Mosque and the construction of the Ram Temple at Ayodhya, positioning themselves against concessions to backward Hindu castes.
During this period, the Indian bourgeoisie was also searching for an alternative to the Congress Party. The global political landscape was rapidly changing after the collapse of the Soviet Union in 1990 and the end of the Cold War, with the US emerging as the sole superpower. Indian elites, eager to establish closer ties with the US, found ideological alignment with the RSS and BJP, who had long supported stronger relations with US imperialism (Siddiqui, 2009a).
Under these circumstances, the Indian elite began to see the BJP as a more suitable political vehicle. This shift marked a departure from the politics that had emerged in the 1920s during India’s independence struggle, led by Mahatma Gandhi. Gandhi’s leadership emphasized two key objectives: achieving independence from British colonial rule and fostering social transformation within India. He famously stated that independence would be meaningless without Hindu-Muslim unity and the eradication of social evils such as untouchability (Siddiqui, 2022).
Jawaharlal Nehru, another key leader of the Congress Party, articulated his vision of secularism and nationalism in his book The Discovery of India (1946). For Nehru, India symbolized syncretism, pluralism, and tolerance—values that had shaped Indian history. He wrote, “Ancient India, like ancient China, was a world in itself, a culture and a civilization which gave shape to all things. Foreign influences poured in and often influenced that culture and were absorbed. Disruptive tendencies gave rise immediately to an attempt to find a synthesis. Some kind of a dream of unity has occupied the mind of India since the dawn of civilization. That unity was not conceived as something imposed from outside, a standardization… of beliefs. It was something deeper and, within its fold, the widest tolerance of belief and custom was practiced and every variety was acknowledged and even encouraged.” Nehru believed that modernity, education, and economic development were key to bridging the communal divide, famously referring to industries and dams as the “temples of the modern age” (Nehru, 1989).
Religion has always played a significant role in shaping morality for the majority of Indians, and this remains true today. It’s important to note that communal riots were rare in the pre-British period, as traditional religiosity fostered religious tolerance and coexistence. Saints like Kabir and Guru Nanak promoted syncretic beliefs, preaching interfaith understanding, tolerance, and love between different religious communities (Nehru, 1989).
During the period of Muslim rule in India, both mosques and tombs were influenced by and adapted to the local environment. Mujeeb (1967) argues that these structures should be described not merely as “Muslim” but as “Indian Muslim.” The architectural styles of North Indian cities in precolonial India shared significant similarities with Persian and Turkish urban buildings, as well as with those of the contemporary Rajasthani Hindu kingdoms. This blending of styles illustrates the cultural syncretism that characterized the era (Mujeeb, 1967).
At the height of the Mughal Empire (1526-1767), the empire commanded unprecedented resources in Indian history and encompassed nearly the entire subcontinent. Between 1556 and 1707, India flourished as one of the world’s wealthiest nations, contributing more than 26 percent of global output and ranking among the top exporters of commodities such as cotton textiles, spices, silk, and pearls, all of which were in high demand worldwide, particularly in Europe. In contrast, India’s imports from Europe were minimal, as European goods found little appeal among Indian consumers. Consequently, India received gold in exchange for its exports, as the Industrial Revolution had not yet occurred, leaving European nations with little to offer to Indian markets
During this period, the Mughal Empire experienced remarkable wealth and glory, functioning as a highly efficient and centralized organization. It boasted a vast network of personnel, resources, and information dedicated to serving the emperor and his nobility (Habib, 1963). The relationship between Hindus and Muslims was predominantly peaceful, with integration between the communities taking place and little evidence of communal violence or animosity. However, during British colonial rule, the administration adopted a policy of divide and rule, encouraging the use of religious symbols within the British army. In response to the Congress Party’s push for ‘swaraj’ (independence) in the early 20th century, the colonial authorities fostered the growth of religious parties among both Hindus and Muslims, such as the Hindu Mahasabha/RSS and the Muslim League (Siddiqui, 2022).
Mughal culture and values represented a unique blend of Persian-Islamic and regional Indian elements, resulting in a distinctive Indian culture. Although regional identities began to assert themselves by the early 18th century, Mughal manners and ideals continued to influence society long after the decline of imperial central authority. The trajectory of the Mughal Empire during its first two centuries (1526–1748) illustrates the complexities of premodern state-building in the Indian subcontinent (Habib, 1963).
Emperor Akbar was a significant patron of architecture and the arts, establishing the Mughal style in both painting and architecture. He constructed notable buildings in Agra, Ajmer, Allahabad, and Lahore, but his greatest achievement is considered to be the planned city of Fatehpur Sikri, a magnificent complex built primarily between 1569 and 1572. This city features forts, palaces, and mosques in a distinctive style that largely draws from Persian architecture while incorporating numerous Indian elements. Akbar also had a keen interest in religion and literature; he commissioned translations of the great epics, the Mahābhārata and the Ramāyaṇa, as well as the Vedas, into Persian to make them accessible to Muslims seeking to understand the majority community’s religion and culture.
In his famous discussions at the ʿEbādatḵāna, Akbar expanded participation to a diverse group of articulate religious leaders, including Sufis, Hindus, Jains, Parsis, and Christians. This engagement reinforced his commitment to tolerance as a core personal and political principle. In 1564, primarily for reasons of state, he abolished the poll tax on non-Muslims (ǰezya) and adopted the slogan “peace with all” (Solḥ-e-Kull) as a guiding tenet of his rule (Mujeeb, 1967).
Conclusion
In recent times, social media has emerged as a catalyst for spreading misinformation and propaganda, which can exacerbate communal tensions and lead to violence. Additionally, competition in business and economic disparities within urban settings significantly contribute to communal strife. During periods of economic distress, it is common for individuals to scapegoat other communities for their challenges, which in turn fuels communal hatred and violence (Siddiqui, 2009b).
The state must take proactive measures to mitigate, rather than exacerbate, communal violence. This requires political and administrative reforms aimed at addressing the underlying socio-economic issues. To effectively tackle communal violence, comprehensive structural changes are essential, along with a commitment to fostering a more inclusive and pluralistic society.
The study concludes that the primary drivers of communal and religious violence between Hindus and Muslims in India are rooted in political agendas and deteriorating economic conditions, particularly rising inequalities and unemployment. Communal organizations, particularly Hindu extremist parties, exploit religion and regional identity as tools for garnering support and winning elections. This approach cultivates misunderstandings between communities and incites hatred toward specific groups.
To address the issue of communal violence in India, there is an urgent need for greater societal inclusion and inter-communal dialogue. Civil society, political parties, and legal reforms must work together to enhance the protection of minorities and promote communal harmony and tolerance. Education and awareness initiatives aimed at eradicating illiteracy and promoting secularism are vital. Such efforts can dispel misunderstandings about different religions and foster better relations between communities, paving the way for a more harmonious coexistence in India.
Dr Kalim Siddiqui is an economist specialising in International Political Economy, Development Economics, International Trade, and International Economics. His work, which combines elements of international political economy and development economics, economic policy, economic history and international trade, often challenges prevailing orthodoxy about which policies promote overall development in less-developed countries. Kalim teaches international economics at the Department of Accounting, Finance and Economics, University of Huddersfield, UK. He has taught economics since 1989 at various universities in Norway and the UK.
References
Golwalkar, M.S. (1939) We or Our Nationhood Defined, Nagpur: Bharat Prakashan.
Habib, I. (1963) The Agrarian System of Mughal India, Bombay.
Hay, S. (1991) Sources of Indian Tradition, New Delhi: Penguin.
Jaffrelot, C. and Kumar, N. (2018) Dr. Ambedkar and Democracy, New Delhi: OUP.
Mujeeb, M. (1967) The Indian Muslims, London: George Allen & Unwin.
Nehru, J. (1989) The Discovery of India, Delhi: Oxford University Press, first published in 1946.
Noorani, A.G. (2019) The RSS: A Menace to India, New Delhi: Left Word Books.
Savarkar, V.D. (1989) Hindutva, Bombay: V.S. Savarkar Prakashan. Originally published in 1925.
Siddiqui, K. (2022) “British Imperialism, Religion, and the Politics of ‘Divide and Rule’ in the Indian-Subcontinent”, World Financial Review, January-February, pp. 89 – 109.
Siddiqui, K. (2020) “The RSS, Hindutva, and Rising Attacks against Muslims in India” World Financial Review, September-October, pp.66-75.
Siddiqui, K. (2018a). “Hindu Nationalism and the Consolidation of Hate Politics in India” World Financial Review, September-October, pp.2-12.
Siddiqui, K. (2018b). “Hindutva, Neoliberalism and the Reinventing of India” Alternatives Sud (in French) 25(1): 39-60.
Siddiqui, K. (2017). “Rise of Hindutva in India” Journal of Economic and Social Thought, 4(2): 142 – 186, June.
Siddiqui, K. (2016a). “A Critical Study of Hindu Nationalism in India” Journal of Business & Economic Policy 3 (2): 9 – 28.
Siddiqui, K. (2016b). “The Economics and Politics of Hindu Nationalism in India” Asian Profile, 44(6): 497 – 507.
Siddiqui, K. (2009a) “Globalisation, Hindu Extremists and Violence in India”, Klassekampen, (in Norwegian), 16 February, Oslo.
Siddiqui, K. (2009b) “Politics and Religion in Modern India”, Z-Net, 8 January.
The upcoming COP16 biodiversity summit, held in Cali, Colombia, will gather global leaders, businesses, and conservation experts to turn promises of nature protection into concrete actions. Dubbed the “people’s COP” and “peace with nature COP,” the 16th Conference of the Parties to the UN Convention on Biological Diversity (CBD) will focus on implementing the Kunming-Montreal Global Biodiversity Framework (GBF), aimed at halting biodiversity loss by 2030.
Key targets include conserving 30% of the world’s land and oceans, boosting biodiversity finance, and reducing pollution. Colombia, the world’s most biodiverse country per square kilometer, leads with a theme of “peace with nature.” COP16 will also negotiate a global fund for sharing benefits from digital genetic information.
With over 14,000 expected attendees, including heads of state, finance ministers, and indigenous leaders, the summit’s success will hinge on securing funding commitments and finalizing national biodiversity strategies.
When it comes to long-term wealth creation, SIPs (Systematic Investment Plans) have become a popular choice among investors, and it’s easy to see why. Instead of having to invest a large lump sum, SIPs allow you to put aside small, manageable amounts regularly into mutual funds. This makes it so much easier to grow your portfolio without the stress of timing the market or needing a huge upfront investment.
So, what are the benefits of SIP that make it such a smart choice for investors? Well, there are quite a few advantages! From helping you to stay goal-oriented to reducing risk through rupee cost averaging, SIPs offer a reliable and steady way to build wealth.
Disciplined Investing Made Easy
The biggest benefit of SIP is how effortlessly it brings discipline to your investing habits. We all know that consistency is key when it comes to building wealth but sticking to a plan can be challenging.
SIPs automate this process for you. By setting up a monthly investment, you don’t need to worry about whether it’s the “right time” to invest. SIPs help you invest regularly, ensuring you are on track to meet your goals, regardless of the market conditions.
Flexible and Customisable
One of the most valuable benefits of SIP is its incredible flexibility, making it an ideal choice for investors at any stage of life. Whether you’re just beginning your investment journey or approaching retirement, SIP allows you to adjust your contributions based on your evolving financial circumstances. You have the option to increase, decrease, or pause your investments as needed.
This adaptability means your investment strategy can grow and change along with your life goals, ensuring that you’re always on track without unnecessary pressure. By investing consistently and at your own pace, you also benefit from the power of compounding, enabling you to steadily build wealth over time while effectively managing risks.
Goal-oriented Investment
SIPs are a great way to align investments with long-term financial goals. They allow you to approach your goals in a more manageable way. One of the key benefits of SIP is how it complements goal-based investing by breaking down large aspirations into smaller, monthly contributions that are easier to handle.
It’s like having a financial plan that works in the background, steadily moving you closer to your goals with each contribution.
No Need to Time the Market
One of the greatest benefits of SIP is that it takes the stress out of market timing, allowing you to invest without worrying about the unpredictable nature of the market. Markets can be volatile, and many investors hesitate to put their money in during uncertain times, fearing they might make the wrong move. However, with a SIP, you don’t have to worry about whether the market is up or down.
You invest a fixed amount regularly, which means you will be able to take advantage of both good and bad times. Over time, this balances out your cost per unit and can lead to better returns.
Start Small, Grow Big
You don’t need a large sum of money to start your investment journey with a SIP. In fact, one of the most appealing benefits of SIP is its accessibility, which allows you to begin with as little as ₹500 per month. This means almost anyone, regardless of their financial situation, can get started on building wealth without feeling overwhelmed by high entry barriers.
As your income grows, another benefit of SIP is its flexibility. You can easily increase your contributions over time, letting your investments grow alongside your earnings. It’s a gradual yet powerful way to build financial security, giving you the confidence to grow your wealth step by step. The best part is that you are never under pressure to contribute more than you can comfortably afford.
No Emotional Investing
One of the most significant benefits of SIP is that it eliminates emotional decision-making from your investment process. Market highs and lows often trigger impulsive reactions, leading many investors to buy during peaks or sell during dips—decisions driven more by fear or greed than strategy. However, with SIPs, your investments are automated and spread out over time, allowing you to stay calm and avoid knee-jerk reactions.
This method ensures that your emotions don’t cloud your judgement, and you stick to your long-term goals, riding out market fluctuations with ease.
Convenient and Paperless
Setting up an SIP is completely paperless and can be done in just a few clicks online. Once you’ve set up your SIP, it’s entirely automated—your contributions are made regularly without any manual intervention. This benefit of SIP is perfect for busy individuals who don’t have the time to constantly monitor the market.
Whether you’re a first-time investor or someone who prefers a hands-off approach, SIPs make the whole experience hassle-free. They allow you to focus on your life while your investments work for you in the background.
Financial Peace of Mind
A key benefit of SIP is the peace of mind it provides. With a systematic plan in place, you can rest easy knowing that you’re consistently working toward your financial goals. There’s no need to constantly worry about market volatility or whether you’re saving enough—your SIP does the work for you.
Whether you’re planning to buy a house or save for your dream car, SIPs offer a structured way to reach those milestones. This long-term strategy not only reduces financial stress but also ensures that you’re always making progress toward financial independence.
Get on the Road to Financial Success Begins with SIP
With a SIP, you’re not just spending your money in the market and crossing your fingers. Instead, you’re building a structured pathway to financial success that aligns perfectly with your goals and dreams. By doing so, you can use compounding in your favour and apply effective risk management for long-term growth. This approach ensures that your investments fit well with your long-term aspirations without unnecessary pressure.
So why wait? If you’re ready to take charge of your financial journey, then consider reaching out to investment managers like FinEdge. They can provide you with the insights and tailored strategies you need to achieve your financial dreams!
In today’s fast-evolving work landscape, flexibility stands out as a vital asset for companies aiming to attract and retain top talent. Jenny Shiers, CHRO of Unily, shared her perspectives on this crucial topic during a recent interview with me. Her insights underscore the diverse benefits of a flexible work model and its pivotal role in fostering an inclusive and high-performing workplace.
The Strategic Advantage of Flexibility
Jenny articulated that flexibility is a cornerstone of Unily’s talent acquisition strategy. As a scaling organization, Unily taps into a diverse talent pool that seeks genuine flexible work arrangements. “There’s a big chunk of folks out there who are really still searching for that true flexible model,” Jenny noted, emphasizing that many companies are no longer offering this, making Unily’s approach a significant competitive advantage.
Flexibility doesn’t just attract talent; it also promotes equality and inclusion. Jenny highlighted that traditional office hours often exclude many talented individuals for whom a nine-to-five schedule is impractical. “As a technology company, there’s a profile of deep work that has to happen sometimes, which actually just isn’t that conducive to an office environment,” she explained. This flexibility is not about abandoning the office entirely but integrating it as part of a broader, more adaptable work model that caters to diverse needs.
The Role of the Office in a Flexible Work Model
As a technology company, there’s a profile of deep work that has to happen sometimes, which actually just isn’t that conducive to an office environment.
While flexibility is key, Jenny affirmed the continued relevance of physical office spaces at Unily. “The approach that we’ve taken is a team-by-team approach,” she said. Rather than imposing a one-size-fits-all mandate, Unily allows teams to decide the balance that best suits their work. This nuanced approach recognizes that collaboration and deep work happen in various ways, which sometimes benefit from the physical office environment.
Jenny identified several specific scenarios where the office plays an essential role: onboarding new employees, fostering early-career development through what she termed “swivel chair learning,” and facilitating initial team collaboration. These activities leverage the spontaneous interactions and learning opportunities that arise from being in the same physical space. However, Unily ensures that these benefits do not overshadow the broader commitment to flexibility.
Building a Cohesive Culture in a Hybrid Environment
Creating a cohesive company culture in a hybrid work environment is one of the most significant challenges companies face today. “The challenge now is how to go about creating that culture or keeping it alive in a distributed environment,” Jenny stated. She pointed out that during the pandemic, maintaining an existing culture was easier than building or evolving one in a hybrid setting.
Technology plays a critical role in bridging this gap. Jenny emphasized the importance of consistency in the employee experience, regardless of your location. “Broadly speaking, your experience with your employer and with the company that you work for should be consistent whether you’re home or not,” she stressed. Leveraging technology for communication, engagement, and training helps ensure that all employees feel equally integrated and valued.
Training Managers for the New Normal
Effective management in a flexible work environment requires specific training and skills. Jenny discussed the evolution of manager training to encompass the nuances of leading hybrid teams. “It’s not going to come naturally to everyone,” she acknowledged, underscoring the need for deliberate and structured training programs.
This training includes traditional managerial skills such as conducting one-on-ones and providing feedback, now expanded to cover how to engage remote workers and facilitate consistent team experiences. “Setting out some expectations for managers as we do enablement for them in their roles is super important,” Jenny said, highlighting the importance of equipping managers with the tools they need to navigate the complexities of hybrid work. I’ve found for clients I work with helping them overcome the frustrations of implementing hybrid work that manager training represents the most important element of a successful flexible work environment.
The Impact of Generative AI on Flexible Work
“Setting out some expectations for managers as we do enablement for them in their roles is super important,” Jenny said, highlighting the importance of equipping managers with the tools they need to navigate the complexities of hybrid work.
The advent of generative AI offers new opportunities to enhance flexibility in the workplace. Jenny and her team are exploring how AI can support innovation and collaboration. “Generative AI can replace a lot of the swivel chair collaboration where you need to find out something from a colleague,” she noted, adding that AI can also facilitate ideation by providing diverse perspectives and reducing biases that might occur in in-person brainstorming sessions.
Using generative AI trained on internal company data can significantly streamline workflows and enhance the flexibility of remote work. This technology ensures that employees can access the information they need promptly, fostering a more efficient and connected work environment regardless of physical location.
Looking Ahead
As companies navigate the post-pandemic work landscape, the future of flexible work remains dynamic and uncertain. Jenny Shiers envisions a balanced approach where flexibility is tailored to meet individual and organizational needs. “I think the risk is for companies that are really mandating heavily that there’ll be a backlash,” she warned, advocating for a cautious and considered approach to work policies.
Feedback and transparent communication are crucial in this evolving landscape. Jenny emphasized that performance concerns often mask deeper issues about employee fit and alignment with company goals. “If someone is a top performer, you don’t care where they are if they’re doing great work,” she pointed out, suggesting that open dialogues and clear expectations are vital for success.
Ultimately, Jenny believes that flexibility, combined with robust training and technology, will define the future of work. “The ability to provide workers with what suits them is very powerful to get the best from people,” she concluded. As Unity continues to refine its flexible work model, it sets a compelling example for other organizations striving to attract and retain top talent in an increasingly competitive market.
Earlier this month de facto president of Ukraine, Volodymyr Zelensky, visited the White House to present his new Victory Plan to US president Joe Biden. Days before the meeting, Zelensky announced to the world he had a new comprehensive plan for Ukraine’s victory in its war with Russia but provided no details. Biden was the first to learn of it, before Zelensky publicly revealed its contents this past week when he finally shared details of his plan with the world in his speech to the Ukrainian parliament on October 16, 2024.
So what are the details of the Zelensky Victory Plan? Is it a roadmap to eventually winning the war militarily? How different—or not—is it from his and Ukraine’s previous plan and strategy for conducting the war?
The first thing to know about it is the Victory Plan has five critical points Zelensky described in his speech—AND three other critical points he didn’t reveal. Three of the plan’s key elements must remain a ‘secret’, he said
So what we got from Zelensky on October 16 was a 5/8ths Victory Plan. Or, to restate: a 62.5% roadmap to winning the war with Russia. More on the ‘secret three’ shortly.
Joe Biden certainly knows of the three ‘secret’ points. Undoubtedly Zelensky share all eight points with him in his recent meeting. And just as certain, Biden and Zelensky must have mutually agreed not to make the ‘secret three’ points public.
It’s also likely the leaders of other main European NATO countries who Zelensky visited after his meeting with Biden weeks ago—Starmer in the UK, Sholtz in Germany, Macron in France—are aware of the full picture but are remaining mute.
But we the public in the USA and Europe, and the rest of the world as well, only get to hear 5/8ths of the Victory Plan. The three secrets are obviously too dangerous or outrageous to share.
Zelensky’s 5-Point Victory Plan
Of the five points he did describe in his speech, at the top of his list as point number one, Zelensky said Ukraine was inviting NATO to offer it immediate membership in NATO. Note this meant that Ukraine was no longer waiting for NATO to invite it, Ukraine, to join; Ukraine was inviting NATO to ask it to join. The Zelensky Plan’s precondition for victory was thus immediate NATO membership!
Zelensky called his second point Defense. That meant NATO providing Ukraine still more weapons, especially more missiles, planes and drones. To quote him directly, Zelensky called for “joint shooting down of Russian planes and missiles”. That suggests direct involvement by NATO planes and NATO manned anti-missile systems. It perhaps even suggests a NATO enforced ‘no fly’ zone, a demand that Zelensky has been proposing for quite some time.
Even more ominous, Zelensky’s point two included “removal of restrictions on (Ukraine’s) use of weapons”. That statement was undoubtedly a reference to Ukraine’s long standing demand that NATO (UK and Germany) give it long range cruise missiles to let it strike with them deep into Russia, including presumably as far as Moscow which would be within their range.
Point three of the Victory Plan was called Deterrence. By Deterrence Zelensky meant stationing a permanent, albeit non-nuclear, NATO military force within Ukraine. As he said, to ensure victory Ukraine proposed to host a NATO “strategic deterrence package on its soil.” To put it bluntly this could only mean permanent NATO troop ‘boots on the ground’.
The fourth point of the Victory Plan called for the West to tighten sanctions on Russian oil prices and shipments. To date these measures have not had much effect on Russian oil production or sales. The ‘Russian oil price caps’ sanction issued earlier this year has had no effect on Russian oil prices. And Western media largely admits Russia has found various ways around shipping its oil. Russian natural gas continues to ship via two southern Europe pipelines into Europe, one through Turkey and the other actually through Ukraine, both transporting Russian natural gas into Hungary, Bulgaria, the Balkans and even Italy. And from those countries, some of the gas gets resold to elsewhere in Europe. Russian liquefied natural gas has also continued to flow via by sea into western Europe ports. Other official sanctions have proved no less ineffective. Point four wants all that to stop.
Point four also made reference to Ukraine strengthening its economy. Most economic indicators show Ukraine’s economy has continued to deteriorate steadily in 2023-24 as the war has intensified. Ukraine has publicly admitted, for example, it requires $8 billion/month just to keep its government functioning and pay the salaries, pensions and benefits of government employees, among other costs.
The US $61B aid package passed by the US Congress last April will soon be spent. US Speaker of the House, Johnson, has publicly said there’s no more money from Congress for Ukraine. He won’t bring another proposal to the House floor.
Meanwhile, Europe is struggling to pass some kind of measure to raise bonds to fund Ukraine and the war in 2025 by either using the $260 billion of frozen Russian assets in its banks or by using the $260 billion as collateral for raising private money to buy new Euro bonds it would issue. However, neither measure has gained much political traction in Europe which itself is steadily slipping into recession. Either requires the approval of other EU members like Hungary and Slovakia both of which continue to block such measures. Euro neocons are so frustrated they are proposing to throw Hungary and Slovakia out of the EU entirely.
If the preceding four points appear wishful thinking—given that recent US and NATO statements that have rejected all of them—point five is even more fantastic: in it Zelensky said that points one to four would assure Ukraine’s victory. That would then leave Ukraine’s military one of the largest, most experienced and effective military forces in Europe and NATO after the war. A victorious Ukraine would “strengthen NATO” and represent a “guarantee of security in Europe”. Furthermore, the USA would no longer have to keep its forces in Europe since Ukraine’s forces could “replace the US contingent”.
Zelensky summarized his five points by saying if the US, NATO and the West adopted these five points it would result in the “end of the war no later than next year”! (Zelensky’s full speech is in writing on the Ukraine government’s website).
One can hardly call Zelensky’s Victory Plan a roadmap for military victory. Zelensky’s position remains as it has been since the start of the war: all Russian forces must be driven from Ukraine, including from Crimea, and Ukraine’s 1991 borders restored. His position has been—and remains—Ukraine will commence negotiations with Russia only after it leaves Ukraine. In other words, no negotiations unless Russia first capitulates. Still remains Ukraine’s position even as continues to steadily retreat from territory in its former eastern provinces as its forces are encircled and are being now pushed out of Russia’s Kursk region that Ukraine invaded this past August.
All along the eastern Donbass front Ukraine’s military has been forced out of its former strongholds in key cities like Vuledar, Andeyevka, Robotyne, Toretsk, and is being encircled there as well in various locations like Kourakova, Chasov Yar, Kupiansk and elsewhere. In Kursk three current encirclements have threatened the capture of four Ukraine battalions and Ukraine has given back more than 500 square kilometers of former captured territory. It may have to exit Kursk before the US November election.
In short, the reality is that Zelensky’s Victory Plan is a political wish list, not a military roadmap to a victory that continues to slip away for Ukraine by the day.
The Victory Plan, moreover, is not just a political plan. It is a plan to get NATO into the war more directly in order for Ukraine to win. It represents an ultimatum to NATO: either accept the Plan’s five points or else Ukraine may lose, Zelensky seems to be saying. And if Ukraine loses, so does NATO lose. NATO may even unravel if that happens.
In addition, Zelensky indirectly is saying the economic cost to the West will be significant. It may lose all the funds thus far invested in Ukraine and all the West’s corporations who have also committed heavily to investing in Ukraine will lose their money as well.
The Zelensky 5-Point Victory Plan is therefore not just an ‘ultimatum’ to NATO but a form of political blackmail to it: either accept the Victory Plan, Zelensky seems to say, or Ukraine will lose the war and so will you NATO!
Russia’s Hardening Position
From the very beginning of the war Russia’s number one demand has always been ‘No NATO’ in Ukraine and Ukraine must remain politically neutral. Its second demand, cemented in concrete in the fall of 2022 as well is that Crimea and the four other provinces are now part of Russia. That will never be reversed. That too is non-negotiable now. After that, according to Putin, remaining issues are negotiable. He called it, ‘Istanbul II’, last June. It is the start pointing for negotiating. Instanbul is a reference to the first deal agreed to in April 2022 between Russia and Ukraine as result of discussions in Instanbul Turkey. That tentative deal Zelensky subsequently backed out of as result of NATO urging him to reject it outright in April 2022 and to resort to a military solution to the war backed by NATO weapons and money.
Russia has recently added to its Instanbul II position in its latest warning and red line it recently communicated directly to NATO and the US Pentagon: giving Ukraine the green light to use NATO long range missiles to attack deep into Russia and its major cities means Russia will attack NATO forces directly as well. Putin added to this warning intimating that Russia response might include using tactical nuclear weapons if necessary. Apparently this warning was taken seriously by most NATO military establishments, including the US Pentagon.
US Neocons vs the Pentagon
When Zelensky visited Washington DC to meet with Biden earlier this month he was accompanied by the newly elected UK prime minister, Keir Starmer. Both he and Starmer were reportedly assured by US Secretary of State, Tony Blinken, that Biden would approve the delivery of UK long range ‘storm shadow’ missiles to Ukraine and their use to strike deep into Russia. But Zelensky-Starmer and Blinken went away empty handed. Biden did not give his approval. The reason was the Pentagon and US military Joint Chiefs of Staff generals pushed back and US neocons broke rank. Neocon Jake Sullivan sided with the Pentagon and generals and together they convinced Biden to hold off granting Ukraine and UK approval to deploy and use UK’s storm shadow long distance missiles. That remains the tentative status quo, at least until the US November election after which Biden may change his mind—especially if Trump wins the election.
USA’s Split Positions
The USA notably has not endorsed Zelensky’s Victory Plan. In fact, it has reaffirmed its prior position it does not agree to green light Zelensky’s request for long distance missiles to attack Russia. The USA—and for that matter NATO in general—has not agreed to fast track Ukraine’s membership into NATO either.
As for the other elements of Zelensky’s 5 point plan, there’s clearly no more money from Congress for Ukraine. The USA position is and remains: Europe is sitting on $260 billion of Russian assets. It should find a way for it to use those assets to fund Ukraine. That possibility is easier said than done, however, since Hungary, Slovakia and soon perhaps Spain and Italy are not too happy about stealing Russia’s assets. Russia has threatened to seize those countries’ business assets in Russia in turn and may have already begun some action in that regard. And then there’s the question of Russian natural gas that continues to flow into southern Europe, Italy in particular.
There is not a single unified position among the US elite on continuing to fund or militarily support Ukraine, however. The US neocons are looking for a formula to revive it. And they are increasingly on the defensive in that regard.
Another faction in the elite want to push Ukraine to negotiate with Russia on the basis of proposing a ceasefire and NATO membership in exchange for conceding the territory already virtually won by Russia on the ground so far: Crimea and the four east Ukraine provinces that Russia has legally annexed as part of Russia. But the US doesn’t want to initiate negotiations; it wants Ukraine to do so and offer the ‘land for NATO’ proposal. That proposal, however, is a non-starter for Russia. It will never agree to a NATO presence in even part of Ukraine. It sees that as just a hiatus in the war that will eventually resume later.
Then there is a faction among the US military that wants to focus on preparing for military conflict with China, which it sees as the real challenge to USA hegemony. More than one general has slipped up and publicly admitted war with China was likely by 2030. The longer the Ukraine Project goes on the more the delay in confronting China. Were it over in one year was accepted, but it’s now going on three and the generals and admirals are getting nervous.
Last, and not least, there’s the Israel faction. They see an imminent and costly conflict in the middle east on the horizon. Israel has more political influence by far in the USA than Ukraine. This faction wants to dump Project Ukraine on the Europeans and focus on Israel-Iran.
For now the dominant US position with regard to continuing ‘Project Ukraine’ is twofold:
First, in the very short term keep the status quo in Ukraine as is until the US November 5 elections. The US and Biden regime do not want a collapse of Ukraine before the election. Nor do they want an unforeseen major escalation precipitated by either Ukraine or Russia should the former start launching long range UK missiles into Moscow.
The slightly longer term period from November 5 to January 20, 2025 is less clear. Will Biden still not want a collapse of Ukraine ‘on his watch’, as they say? Or will he allow Ukraine to escalate and leave the mess for his successor, especially if Trump, which now seems likely. Biden has a visceral dislike of Putin and Russia. And who knows how deep his resentment of his own Democrat party goes after they unceremoniously dumped him as their candidate this summer. Then there’s his unknown mental state of mind as a factor. In short, Biden could ‘go all in’ after November 5, as they saying goes, and give Ukraine a green light to further escalate using the long range missiles… or worse.
Which brings the situation of Project Ukraine to the latest event.
Zelensky & Biden in Berlin
It is strange that both the mainstream media in the US and West, as well as those sources more favorably disposed to Russia’s position, have largely ignored discussing the issue of the ‘three secret’ points of Zelensky’s Victory Plan.
Perhaps some light has just been thrown on the ‘three secrets’ by Zelensky himself the day after his speech to his parliament. He attended a general NATO meeting in Brussels yesterday, the 17th of October, after which he gave a press interview. In that interview Zelensky made a remarkable statement. He said that when he was last in New York he spoke with Trump as well as Harris. He then said that Trump told him, after Zelensky apparently shared some of the elements of his Victory Plan, that Trump said Ukraine should either be admitted to NATO or be allowed to have a nuclear weapon!
Zelensky added in the interview that he told Trump he’d rather have NATO membership than the nuclear weapon. This is a remarkable exchange. Did Trump actually say that? Or is Zelensky trying to undermine Trump on behalf of Biden and the Dems? Trump has yet to reply. Regardless it shows something of Zelensky’s thinking, state of desperation, and potentially how far he’s prepared to go.
What is especially curious about this exchange is that the same day of his interview and statement about choosing the nuclear weapon or NATO, the politically well positioned German magazine BILD said Ukraine had all the knowledge and materials to build a nuclear weapon in just weeks! And most likely it would build one in the vicinity of one of its several Nuclear Power Plants.
To make matters even more intriguing, Ukraine’s foreign minister on the same day as Zelensky’s interview and the BILD article said Russia was planning soon to attack and destroy Ukraine’s nuclear power plants.
This all coincidentally sounds like Zelensky and Ukraine resorting indirectly to nuclear blackmail of NATO and the West, and not just Russia.
In his interview after yesterday’s NATO meeting in Brussels, is Zelensky (with assistance of European neocons) telling NATO: either let us into NATO now or we will build a nuclear weapon as a last resort to try to force Russia to capitulate! Is he bluffing? Or is he saying Ukraine has nothing to lose if Russia advances on Kiev and it is about to be defeated.
In conclusion, maybe…just maybe…something similar to what Zelensky revealed in his interview is hidden in the ‘three secret’ points of Zelensky’s Victory Plan that Biden and US neocons don’t want publicly? At least not until after the November 5 election perhaps.
Jack Rasmus is author of the recently published book, ‘The Scourge of Neoliberalism: US Economic Policy from Reagan to Trump’, Clarity Press, 2020. He publishes at Predicting the Global Economic Crisis.
Hiring someone you know feels like a no-brainer. Working with a friend, family member, or acquaintance is undoubtedly comfortable, making hiring seem easier and less risky. After all, you won’t need to administer countless tests and interviews since you already trust them and believe in their abilities and work ethic.
However, did you know that 70% of businesses [1] fail after having a generation of workers who are related? A contributing reason could be that management misses out on qualified employees unrelated to them.
On the flip side, traditional hiring practices operate on merit instead of personal connections. They ensure candidates pass screenings based on skills aligning with your business’s needs. Sidestepping these standards in favor of familiarity can cause problems for your company, some of which we’ll discuss in this article.
How Does Hiring Someone You Know Affect Your Business?
Hiring someone you know might seem like an easy and convenient solution. However, it can lead to operational difficulties and employee conflicts that’ll negatively affect your team in the long run. Here are several ways it can impact your workplace, plus how to mitigate these risks.
1. Workplace dynamics
It’s easy to assume that familiarity makes communication smooth and the work environment more harmonious. The idea is that the rapport you’ve built with will translate into better cooperation and less conflict within your workplace.
However, personal relationships often cloud objectivity. It can lead to bias in communication, task delegation, and problem-solving. Other employees might also think that the person you hired gets special treatment or receives better employee benefits. It’s not surprising—75% of executives [2] admit to witnessing workplace favoritism and bias.
To maintain healthy workplace dynamics, treat every employee equally, whether you know them outside work or not. Consider setting performance metrics and objective reviews. Also, be transparent; your team should understand the reasons behind your hiring decisions and know that you hold everyone to the same standards.
Moreover, regularly solicit feedback from all employees to know their concerns and value for their contributions.
2. Professional boundaries
Hiring a family member or friend blurs the lines between personal and professional life. Most people assume it fosters a more relaxed and productive environment. After all, when you know someone personally, approaching difficult conversations or giving feedback feels more comfortable.
However, it might backfire. Personal loyalties might affect your ability to offer constructive criticism, hold them accountable for their shortcomings, or make difficult decisions, like terminating them. Additionally, the person may take liberties others wouldn’t, such as requesting flexible hours or more lenient deadlines. These problems create workplace tension when other employees see your preferential treatment.
So, set clear boundaries from the get-go. Enforce a formal onboarding process and have clear performance expectations equally for all employees. A personal relationship mustn’t hinder you from treating them the same way you’d treat any other staff member. In effect, you draw the line between your personal and professional life, helping you become a more effective leader.
3. Decision-making processes
Your friends and family know who you are and how your brain works. So, it’s easy to assume that alignment becomes more straightforward, especially regarding important business decisions.
But, because of this very reason, your decisions become biased and impractical. Whether you realize it or not, you’re more inclined to favor their ideas, opinions, or recommendations over those of others, even when their inputs aren’t the best for your business.
It also limits your team’s diversity of thought. McKinsey and Company found that the most diverse companies—in terms of race, gender, and overall differences—regularly outperform their peers [3]. Personal connections inhibit diversity since they stifle fresh perspectives that could benefit the company.
To avoid these issues, actively seek input from all team members to create a workplace that encourages and values diverse opinions. Also, structure your decision-making processes to rely on data and logic rather than subjective factors, especially personal connections. This way, all decisions are in your business’s best interests.
4. Company reputation
Hiring someone you know seems harmless. You might even think it gives off the impression that your business nurtures a close-knit workplace culture. However, nepotism, which 77% of companies [4] do, leaves 68% of job seekers to miss out on open roles.
Remember, nepotism can damage your company’s reputation. For one, customers and clients may question your business’s professionalism. Top talent may avoid applying for your vacancies since you’ve already built a reputation of stunting worker advancement unless they have personal ties to your company.
A simple way to resolve this problem is to establish a hiring process focusing on qualifications and experience. If you hire someone you know, be upfront about your decision and clarify that the individual went through the same competitive process as any other candidate, such as evaluating their skills or attention to detail.
5. Actual qualifications
Let’s say you hired your cousin as an administrative assistant, even though they have little experience with the role. Perhaps you thought you could easily train them. However, you found that instead of jumping into the role, they struggle, ask lots of questions, and make mistakes. These setbacks pull you away from other important tasks.
In the end, the business suffers because you’re spending too much time training instead of focusing on growth. This situation highlights how hiring someone without the right skills can slow things down, even if they’re a friend or family member.
Relying on your connection doesn’t guarantee the person you hired will do a great job. They might even feel too comfortable at work and do the bare minimum because they know you won’t be as strict with them as you would be with a regular employee.
To avoid this sticky situation, ensure everyone, including friends and family, meets the same professional standards. If you bring them on board, hold them accountable like anyone else. That way, you maintain a positive work environment while keeping things fair and professional.
Make Smart, Skill-Based Hiring Decisions
Hiring should always prioritize your business’s needs above personal connections. While it may seem advantageous to bring someone familiar into your team, weighing their qualifications and the risks they bring is essential. In short, treat them like any other worker. Connections may be valuable, but they should never override the importance of fairness and professionalism in the workplace.
Ken Crowell is the Founder and CEO of EmployTest. EmployTest has helped more than 7000 corporate and government customers of all sizes in every US state and Canadian province, as well as more than 17 countries across six continents. EmployTest administers more than 60,000 tests to job applicants every year. Ken is also the Founder of the HR Leadership Roundtable on LinkedIn. Ken is a proud alumnus of the University of Georgia (BBA) and Georgia State University (MBA). Ken is part of the leadership team of Rotary (District 6900), a service organization with more than 4000 members across Georgia, and has previously managed screening compliance for Rotary volunteers. Ken lives in metro Atlanta with his wife Amy and three teenagers and has the goals of reaching the highest point of every state and enjoying an espresso in 100 countries.
In this information age, new trends and ways of doing things have changed dramatically. From work, to school, to entertainment and elsewhere the e-world is the new normal across Western nations. Just as the previous era of the industrial age had profound effects on the social and geographic order –think colonization—now the communication/media enterprises are doing the same restructuring of life, work, and the social order. Below, Thomas L. McPhail articulates a new theory which aims to frame the underlying forces and consequences of major structural changes on a global scale. It is electronic colonialism theory (ect).
Background
Vasco da Gama, the Portuguese explorer, was the first European to venture to India in 1498 and set a precedent and new stage of colonization. The British quickly seized on the concept, utilizing their superior naval power to create a broadly based British Commonwealth. Spain, France, the Netherlands, and others quickly followed suit. The explorers’ goals were essentially three-fold. First was to acquire assets not readily available in the European home-land. These assets were land, spices, cotton, coal, rubber, lumber, gold, diamonds, silk, and more. The second goal was to have a captive market for finished products produced in the mills and plants of the home-land. The third was the prestige of having a number of colonies. The colonizers sought the toil of the work-force in fields, mines, forests, and elsewhere. This created the platform for the Industrial Revolution.
Today, with decolonization taking place after World War 2, we have a new revolution. The cast is broad but names such as Bill Gates of Microsoft, Steve Jobs of Apple, Hewlett and Packard, IBM, Bell Labs, as well as the internet, Google, Yahoo, Amazon, Facebook, twitter, and others, collectively have changed the ways we do things as well as how we think and act. This Information Revolution has created a new need for a theory which captures the new reality and helps explain what is taking place. To a large extent that is what eColonialism is about.
The two major changes were the rise of nationalism and decolonization, centered mainly in developing nations, and the shift to a service-based information economy among core industrialized nations. The information economy relies substantially on cable, satellites, telecommunications, and computer technology to analyze, transfer, store, and communicate information.
Electronic colonialism represents the dependent relationship of poorer regions on the post-industrial nations which is caused and established by the importation of communication hardware and foreign-produced software, along with engineers, technicians, and related information protocols. These establish a set of foreign norms, values, and expectations that, to varying degrees, alter domestic cultures, languages, habits, values, and the socialization process itself. From comic books to movies; computers to fax machines; CDs, DVDs, and smartphones to the Internet, a wide range of information technologies make it easy to send and thus receive information. But most of the information is not of an indigenous nature in terms of content.
The issue of how much imported material the receiver retains is critical. The concern is that this new foreign information, frequently favoring the English language, will cause the displacement, rejection, alteration, or forgetting of native or indigenous customs, domestic messages, or cultural traditions and history. Now poorer regions fear electronic colonialism as much as, perhaps even more, than they feared the mercantile colonialism of the eighteenth and nineteenth centuries. Whereas mercantile colonialism sought to control cheap labor and utilize the hands of laborers, electronic colonialism seeks to influence and control the mind. It is aimed at influencing attitudes, desires, beliefs, lifestyles, and consumer behavior. As the citizens of less developed or peripheral nations are increasingly viewed through the prism of consumerism, influencing and controlling their values, habits, and purchasing patterns becomes increasingly important to multinational firms.
When viewers watch the television show Baywatch, they vicariously learn about Western society and mores. Baywatch, which began in 1989, hit a peak in the mid-1990s when more than one billion people a week in nearly 150 countries viewed it. Another example is The Simpsons, the longest-running prime-time animated cartoon show ever developed. The show has now surpassed 300 episodes and is widely distributed around the globe. The show and characters thrive on portraying distasteful aspects of US life, culture, education, and community. Yet the program has been so successful that not only does it continue, but it has also spawned other weekly animation shows such as South Park. Electronic colonialism theory details the possible long-term consequences of exposure to these media images and messages to extend the powerful multinational media empires’ markets, power, and influence.
Not surprisingly, the recent rise of nationalism in many areas of the world seeks to counter these neo-colonialist effects. Many of these newer nations are former colonies of European powers. Their goal is to maintain political, economic, and cultural control of their own history, images, and national destiny. For example, issues that concern both developing nations and the industrial ones, and frequently find them on opposing sides, are the performance and role of international wire services, global television networks, advertising agencies, and the Internet.
There is also a down-side to all this change basically created by the marriage of the internet to the global telecommunications infrastructure. The “gold-standard” of the down-side now is the US’s Foreign Intelligence Surveillance Act. Created after 9/11, it was granted enormous power to collect data from phones, e-mails, internet usage, and other areas as well. In June, 2013 Edward Snowden revealed that the US’s National Security Agency (NSA) was spying on Americans, foreign leaders, heads of UN agencies, private companies, and others in staggering numbers without regard to any laws or the basic right to privacy. To NSA the famed US Constitution did not apply to them or their activities. Freedoms were over-looked repeatedly. Yet all the data gathering has not stopped a single terrorist attack but has clearly damaged the image of the US Federal Government at home and abroad. Cybersecurity databases exit in a number of intelligence agencies, both in the US and Europe, and likely Japan, China, and Russia. The likes of the CIA, NSA, FBI, and in Britain MI-5 need to be brought under control in the public interest. That is what Snowden wanted all along and why he is a hero to a global audience. (For further details and see “We Need Real Protection from the NSA” USA Today, January 16, 2014, page 8A. It was written by five American former intelligence professionals. They outline what 15 reforms are necessary)
History of Electronic Colonialism Theory
Prior to World War I, when international communication consisted primarily of mail, some newspapers were crossing national borders, as was limited electronic communication, which was a mixture of wireless and telegraph systems using Morse code. There was no international communication theory.
It was only after the end of World War II in 1945 that there was substantial international expansion of the mass media and trans-border activities involving communication as well as cultural products. Global advertising also became a growth area.
During the 1980s, under the philosophical mantra of US President Ronald Reagan, a new era of privatization, liberalization, and deregulation not only took hold in North America, but also across Europe, strongly promoted by Prime Minister Margaret Thatcher in the United Kingdom. There was a significant emphasis on market forces, free enterprise, and entrepreneurship, and a strong reversal of any type of sympathy or support for non-commercial media, government regulation, or public ownership of telecommunication systems. Market forces also led to a flurry of mergers and acquisitions across the communication sector. Consolidation created global giants and this trend continues. In 2004 WPP, a British-based advertising firm, purchased the US-based Grey Global and Sony of Japan bought MGM. One new global player deserves to be singled out – Ted Turner created a satellite-delivered all news network, Cable News Network (CNN), in 1980, which would come to alter global news, as well as other broadcasting practices, significantly.
ECT focuses on how global media systems influence how people look, think, and act. The aim of ECT is to account for how the mass media influences the mind.
Much of the dominance, players, and conflicting positions that occurred since the middle of the twentieth century have been documented in my 1981 work entitled Electronic Colonialism: The Future of International Broadcasting and Communication. This early work, along with the first edition of Global Communication, documented and expanded the literature about international communication. Collectively these two seminal works laid the groundwork and further amplified the theory of electronic colonialism. It is this theory to which we now turn and add additional insights.
What is Electronic Colonialism Theory (ECT)?
Just as mercantile colonialism focused on empires seeking the toil and soil of others, frequently as colonies, so now ECT looks at how to capture the minds and, to some extent, the consumer habits of others. ECT focuses on how global media systems, including advertising, influence how people look, think, and act. The aim of ECT is to account for how the mass media influences the mind. Just as the era of the industrial revolution focused on manual labor, raw materials, and then finished products, so also the digitally based information revolution now seeks to focus on the role and consequences concerning the mind, global consumer behavior, and the structural changes across many aspects of life.
Consider how culture is conveyed in a multimedia world. Historically books, grandparents, and tribal elders played a central role in recreating, transmitting, and transferring culture. They relied on oral communication along with family, community, or tribal connections. Culture is basically an attitude; it is also learned. It is the learning of shared language and perceptions that are incorporated in the mind through education, repetition, ritual, family, history, media, or mimicking. In terms of the media’s expanding role here are a few examples. Examples of media systems that attract heavy users are Hollywood movies, MTV, ESPN, soap operas, CNN, the Internet, and video games. These systems tend to be the output of global communication giants, such as Time Warner, Disney, Viacom, Sony, and News Corp. Collectively they have the real potential to displace or alter previous cultural values, language, lifestyles or habits, activities, and family rituals. This is particularly true for heavy users of one or two external media. Over time, Ecolonialism theory states that these changes can and usually do impact friends, family, and community ties. A virtual community of new friends who share two things replace: first, a preoccupation with identical media, such as MTV, talk radio, Facebook, Twitter, or Al-Jazeera; and, second, the embedded media culture that involves new or different messages, perceptions, learning, and habits. An example of this is the new subculture of black slang. It is at the core of the new media-induced culture for this group. Rap music, movies, concerts, dress, and playgrounds repeat and reinforce this niche linguistic and dress trend. For foreign nations this frequently represent a tidal wave of media swamping indigenous cultures.
The socialization process is hijacked by the media empires rather than the colonial empires of days gone by. It is as if we have moved with modernization from a tribal state where culture was located in a fixed territory, region, or nation to a mediated state of mind where we might have more in common with someone or some group halfway around the world via social media or MTV, or ESPN, rather than in our own house, school, or neighborhood.
Now with ECT a new culture has emerged that is a global phenomenon driven primarily by large multimedia conglomerates. They control, reproduce, and spread the global flow of words, images, and sounds. They seek to impact the audiences’ minds without regard to geography. Their audiovisual products become sold and standardized without regard to time or space. They are marketed to international consumers who come to view their world outlook and buying habits as the logical outcome of a new media culture, as outlined and identified by ECT. For example, many Hollywood films and DVD sales now make more revenue outside the United States than at home, while MTV, Disney, Apple, Microsoft, and Google have more aggressive expansion plans outside the United States than within it. IBM is a good example. Over 70 percent of all IBM employees work and live outside the United States. For many conglomerates the US domestic market is saturated, just like across Europe, and thus offshore sales, audiences, consumers – that is, expansion – is a logical trend that is enabled and explained by the phenomenon of ECT. The leading international communication giants describe themselves as global companies and not US, European, or Japanese companies. Their corporate strategic plans all focus on expanding global markets and on developing products and services for international consumption. They position themselves as stakeholders, beneficiaries, and advocates of the global economy. They are the foot-soldiers of electronic colonialism.
The Future of ect
Will the theory gain additional traction over time? Three factors will likely expand the phenomena of ect.
The first is the simple power of Hollywood to dominate movie screens around the world. Hollywood is in a class by itself when it comes to productions and costs. It does so to gain global audiences. Consider the following production budgets: Pirates of the Caribbean, $300 million, Spiderman, $258 million and it grossed $900 globally, Harry Potter, $250 million, The Avengers, $220 million. The studios then add on marketing and advertising of about $50 million. In most countries of the world $50 million is even more than they spend on a single film.
The second factor is the power and success on international advertising agencies, working for multi-national corporations. The largest firms in the world are all based in Europe, Japan, or the United States. Some of them are a new joint venture combining Omnicom (USA) with Publicis (France), WPP Group (United Kingdom), Interpublic Group (USA), and Dentsu (Japan). They offer a very wide range of services and have offices all over the world. They clearly promote a consumer mentality and back it up with cutting edge research. They are another powerful cohort pushing ect.
The third factor is the ability to collect significant amounts of data on the purchases, tastes, values, preferences, and track internet usage as well. Netflix has a secret algorithm which predicts future movie rentals. Consider a 2014 move by Amazon. It applied for a patent dealing with the concept of anticipatory shipping. Basically based on their vast data base and shopping habits, the company now maintains that it can predict, using a complex algorithm, what items a customer is likely to buy, even before the customer knows it. Amazon then ships the item to a closer distribution point and waits for an actual order.
In sum, the theory of ecolonialism will continue to spread as modernization moves more and more nations to become part of the consumer society. Powerful and expanding communication/media multi-national corporations need audiences and a larger commercial foot-print. As noted authority, Michael Wolff points out in USA Today: “… it is a sign of the globalization of media behavior and rules.” He continues, “They are an international business that is no longer contained by separate markets or local regulation. They, too, have a set of international stands and skills.” (Jan. 25, 2014, pg. B1). The media industry of old has transformed itself into a global juggernaut, where the new digital as well as mobile world is the reality.
Dr. Thomas McPhail is a professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri. He serves as a media analyst for a number of global media outlets. Recently he published the fourth edition of Global Communication: Theories, Stakeholders, and Trends (UK: Wiley Blackwell, 2014). It is being translated into Chinese and Arabic. Excerpts from the new edition appear in this article.
15 October 2024, London: – Artscapy, a leading innovator in the art technology space, announces the launch of a new art-secured lending solution. A unique offering that leverages a proprietary data-driven ratings methodology will create new liquidity opportunities for art collectors and investors. This marks a significant shift in the way art is perceived and utilised as an asset class, providing collectors unprecedented access to capital through their collections.
“There is a new world emerging where art and finance converge,” says Emilia De Stasio, CFA, COO and co-founder of Artscapy, and former ECB and Moody’s Investors Service. “Art financing has transformed the way collectors engage with their collections. What was once considered an illiquid asset, locking up significant capital, can now be leveraged to unlock liquidity or acquire new works more efficiently. This shift adds another positive dimension to art’s appeal as a passion investment.”
Historically, the art world has been viewed as an exclusive space, accessible only to ultra-wealthy collectors. However, recent advancements in technology are rapidly democratising both art and finance. Artscapy’s innovative approach helps leverage art collections to unlock liquidity, making art-backed financing accessible to a broader range of collectors. Blue-chip art is increasingly seen as a prominent wealth diversification vehicle, and with the growth of the data available and the innovation of analytical methodologies, new investors are now more prone to enter the game.
Major banks and institutional lenders traditionally lack both the expertise and the appetite to engage in art financing, especially in the current interest rate environment. The ones that do engage with this market tend to focus on high-value assets such as multimillion Picasso or Monet works, leaving a large segment of the market underserved. This creates an opportunity for specialised players like Artscapy, who understand the art market and the power of data to make a massive impact. Indeed, Artscapy provides art-secured financing backed by a wide range of blue-chip artworks typically held by today’s collectors, extending from unique works by leading artists to multiples, such as prints, by contemporary names including Damien Hirst, Andy Warhol, and Banksy.
Key Innovations in Artscapy’s Art Financing Solutions:
Higher Loan-to-Value Ratios: Artscapy offers up to 75% Loan-to-Value (LTV) on art-secured loans, compared to the typical 50% or below offered by large institutional lenders. This generates liquidity for a wider range of collectors at more attractive terms than generally accessible today.
Data-Driven Term Sheets: Utilising a structured data and ratings methodology, Artscapy provides fairer and more competitive terms, reflecting true market conditions. This innovation addresses a long-standing gap in the art financing space.
Focus on the Mid-Market: Artscapy targets the underserved mid-market segment, including individual collectors and family offices, which represent 90% of art-lending demand. The company’s solutions invite more collectors into the asset class, reshaping art’s role in financial portfolios.
“Contemporary art is gaining in popularity among younger, globally interconnected and tech-savvy collectors and investors” adds De Stasio “and that means that the art market also needs to catch up in terms of the benefits and flexibility that it can offer. By applying technology and an analytical framework to unstructured art market data, we are making this asset class more accessible and inviting for a wider audience.”
Art-Secured Lending: A Growing Market
The global art-secured lending market, currently valued at $30 billion, is expected to grow by 10% annually over the next few years. As collectors increasingly view their art as capital, the demand for art-secured loans continues to rise. Artscapy’s innovative approach, driven by its Art Rating System, offers collectors new ways to manage their art portfolios and unlock capital from their collections.
By Terence Tse
CFOs are evolving into AI-driven transformation orchestrators, balancing finance, technology, and strategy while upskilling teams, managing risks, and driving measurable business value.
A key insight from this year’s AI for CFOs event, organized...
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