Online Business Ideas: Different Niches to Explore

online business

Ecommerce stores are thriving around the world. People are shopping online now more than ever, and no country’s immune to the ecommerce craze. Based on the  ecommerce stats, almost every generation wants to purchase online. This means there are many things you can start selling. 

However, before you decide to become an entrepreneur, you should consider a profitable niche for your online business. These are top ecommerce niches proven to work that you can explore today. 

Physical Products

The market might seem saturated, but keep in mind that you don’t have to invent something new. Instead, you can change and improve what’s already available. When it comes to physical products, the most common niches for ecommerce businesses are related to clothing, jewelry, handmade goods, and similar. 

Fashion Niche – e.g., Private Label

People love clothes and can’t get enough of new and unique designs. If you’re creative, have a fashion sense, and want to be involved with designing and sewing, then starting a clothing line might be the right business idea for you. 

However, keep in mind that the fashion industry is vast, and you will need to work hard to get noticed. Still, if you remain persistent, it will definitely pay off. 

To start your private label, you’ll have to invest in an excellent online store. If you plan to make your clothes from scratch, you’ll also have to purchase materials. If you don’t, that’s all right too. There are plenty of clothing design platforms out there where you’ll have the freedom to upload your drawings and automatically create clothing items that can be mass-produced and sold. 

Crafts Niche – e.g., Handmade Goods

There is nothing better than offering a unique product that you made with your bare hands. With enough supplies, you can tap into the world of DIY products that people are looking for online. Know that you won’t be limited to making items only in the jewelry niche. 

Candles, soaps, resin coasters, and many more items can be handmade and sold as gifts. You can even go as far as making furniture. Crafts niche allows you to be as creative as you want. 

If you conduct good market research and offer a unique product, your ecommerce business will be successful. 

Beauty Niche – e.g., Makeup

People will always look for the original makeup brand whose products they can order online. However, if you love makeup and want to create a unique brand, you can start at any time. This niche will also help you pursue your passion for beauty and meet the demand for cosmetics. 

You can start with the traditional makeup products, like lipsticks, eye shadows, and blushes, or follow the trends and present products like fake eyelashes or vintage mascaras. Remember that you’ll still need to get funding for manufacturing products, even though you’ll sell them online. 

Food Niche – e.g., Subscription Box

Subscription boxes are the latest trend among online businesses. Customers can subscribe and receive monthly orders that include random or selected products. Subscription boxes are available in many niches but are prevalent in the food industry. 

You can start this business by offering boxes packed with snacks you ordered from around the world or creating your unique offer. Keep in mind that some foods can easily spoil, and plan your subscription boxes accordingly. Trustana Wholesale offers curated collections of snacks and food products that you can buy in bulk and use for putting together your subscription box. Just make sure you research the kpi for subscription business so you can make a profit quickly.

Digital Products 

There are also many niches related to selling digital goods. These can include various templates, apps or websites, and even online courses. In addition, selling a digital product is easier than selling a physical one since you won’t need storage. 

Book Publishing Niche – e.g., No-Content Books 

Ever since Amazon started selling ebooks, people have started thinking of new products to sell online. The latest trends involve so-called no-content books. These include: 

  • Blank comic books
  • Journals
  • Notebooks
  • Doodle books for kids
  • Sketchbooks 

Amazon allows you to sell these products directly on its platform, or you can create a website, sell there, and reap all the profit. 

Art/Design Niche – e.g. Digital Art 

Suppose you’re good at drawing, creative, and know how to use Photoshop and similar programs. In that case, a digital design niche is an excellent place to start developing your business and finding customers. There are several sub-niches to consider when it comes to digital design. 

You can create vectors or logos or decide to unleash your creativity with book covers. Other types of digital art include:

  • Dynamic painting
  • Pixel art
  • Photo-painting
  • Digital collage, etc. 

Self-Improvement Niche – e.g., Online Coaching

If you have sufficient knowledge to help people improve on a business or personal level, you can start your online business in the self-improvement niche. The best digital service you can offer in this niche is online coaching. 

If you want to devote your time and energy to this kind of business but lack the knowledge, you can always obtain certification and pass the required courses. You’ll also want to decide whether you’ll help people manage their businesses or deal with personal issues. Luckily, the market is big enough for this niche. 

Software Niche – e.g., Apps/Websites 

Software niche gives you enough space to create websites or mobile apps. You don’t even need to know programming languages to create simple apps that users will love. Then, you can sell these or publish them on your own. 

When it comes to website development and design, you’ll have to follow the latest trends, especially if you plan on selling various kinds of finished websites to customers. Also, keep in mind that customers will likely demand that you maintain the websites you created, so consider this when naming your price.  


With the right niche and a good idea, you can start your online business at any time. What’s great about it is that you’ll have the freedom to choose whether you’ll sell online products or physical goods. Think about your target audience and make sure to present them with a unique and interesting product, be it a food subscription box or a mobile app.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.