By Andrea Joy Dizon
Physical security has always been a people business. Guards at doors, operators staring at screens, supervisors managing shift schedules with rotating staff that burn out, call in sick, or simply stop paying attention at 3 a.m. For decades, that model held — not because it worked well, but because nothing existed to replace it. That calculus is now changing, and the company doing the changing is smaller than you might expect.
Artificial Intelligence Technology Solutions, Inc. (AITX), a Detroit-based public company trading under the ticker $AITX (OTCID: AITX), has built a commercially deployed agentic AI platform called SARA — Speaking Autonomous Responsive Agent. With over 200 clients, more than 1,000 solutions currently active across sites, and a sales pipeline populated with Fortune 500 names, AITX is punching well above its weight class in a market worth nearly $50 billion annually in the United States alone. Revenue is approaching $10 million, growing at 300 percent. Most people have never heard of them.
The Problem That Human Attention Can’t Solve
The traditional security operations center model carries a structural flaw that no amount of overtime can fix. Human attention fades. It fragments. During extended overnight shifts, the consistency of decision-making deteriorates in ways that no supervisor wants to acknowledge, but every operator quietly knows is true. Staffing shortages compound the problem. Turnover rates in the security sector rank among the highest of any industry, and wages are climbing as organizations compete to fill roles that are physically demanding, repetitive, and difficult to retain people in.
“Security operations don’t fail because people aren’t committed — they fail because human attention simply cannot scale indefinitely,” said Steve Reinharz, CEO, CTO, and founder of AITX. “SARA was designed to operate in environments where thousands of decisions must be made every day with the same discipline and consistency. When scale becomes the challenge, fatigue cannot be part of the equation.” The math behind that statement is more serious than it sounds.
A monitoring center handling hundreds of sites across multiple time zones faces not dozens of security events per shift, but potentially thousands. A human operator working a queue processes them one by one, sequentially, with attention that wanes across hours. SARA processes events in parallel — no queue, no degradation, no variance between decision number one and decision number ten thousand. Each detection is evaluated using the same predefined logic and criteria, regardless of whether it occurs at noon or 4 a.m.
Deployed, Verified, and Already Running Inside the Industry’s Core Infrastructure
The distinction between what AI can theoretically do and what it actually does in live environments matters enormously in physical security, where the consequences of failure are tangible. SARA is not a prototype. It is not a pilot program awaiting broader rollout. It is active across client sites right now, making autonomous decisions at scale every single day. That operational reality received formal validation in March 2026, when AITX and Immix announced the introduction of SARA Alive Operating Inside Immix.
It enables SARA to execute monitoring workflows in real time directly within the Immix platform. Immix is not a peripheral player in this space. Founded in 2003, its workflow software is deployed across central stations, enterprise security operations centers, and critical infrastructure environments in more than 50 countries, managing millions of events daily. It holds UL certification in the United States and BS8418 compliance in Europe. Getting SARA to run natively inside Immix is equivalent to earning a seat at the table that the entire professional monitoring industry already eats from.
“SARA Alive Operating Inside Immix demonstrates that this is no longer theoretical,” said Reinharz. “It handles real monitoring workflows with speed and consistency, executing tasks directly within the platform. This is a meaningful step toward a more scalable and efficient operating model for monitoring centers.”
The technical architecture behind the Immix integration is deliberately frictionless. SARA enters existing monitoring environments the way a new operator would be onboarded — without infrastructure changes, without disrupting current workflows, and without requiring separate operational processes. Mark Kenna, CTO of Immix, noted that the API-less model makes adoption practical and controlled. For monitoring centers that have spent years resisting automation because the costs of change felt too high, accessibility removes one of the last remaining excuses.
Recognition, Reach, and What Comes Next
The SIA New Products and Solutions Awards are among the most credible signals of genuine advancement in the security industry. In 2025, SARA earned two honors at the Security Industry Association’s NPS Awards at ISC West — recognized both for autonomous detection and response capabilities and as a Judges’ Choice winner. Judges’ Choice distinctions are not awarded for promise. They reflect practical impact on real-world operations.
Then at ISC West 2026, SARA Alive Operating Inside Immix won again in the Commercial Monitoring Solutions category, making SARA a two-year consecutive presence on the industry’s most-watched stage. Awards carry weight in a sector that has historically been slow to adopt new technology. They signal to procurement officers, enterprise security directors, and board-level risk managers that a platform has been vetted by people who understand what the work actually demands.
Combined with a completed SOC 2 Type 2 audit, the independent standard that enterprise and government clients require before trusting any system with sensitive operational data, SARA now carries the kind of documented credibility that accelerates sales cycles. The company currently serves clients across the United States and Canada, with expansion into the United Kingdom and the Middle East planned within the next twelve months. The logic behind that expansion arc mirrors how SARA itself operates: prove the model thoroughly in one environment, then extend it outward with confidence.
AITX is also watching what happens when the autonomous decisioning capabilities built for security begin finding application in adjacent commercial and operational settings — logistics monitoring, property management, and any environment where continuous, consistent observation at scale carries economic value. Security was the proving ground. The question the industry is starting to ask is: where does SARA go from here?
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