A Quick Guide to Mastering 6 Content Types for Marketing Success

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Our world and the internet specifically are built on content, and as the great Google always says, content is king. If you want to be a great marketer, you’ve got to master the art of content creation. Content creators, influencers, and even business and brand owners all need solid marketing skills.

With content marketing as a cornerstone of successful brand promotion, everyone can learn a thing or two about different content types. Take five minutes to read through this article to sharpen your content writing skills. 

1. Blogs

Blogging is one of the most versatile and effective content types in digital marketing, one with a low barrier to entry. Anybody can blog, with a recent study by Ahrefs showing that as much as 77% of people read a blog per day. Those are serious numbers that you can’t ignore. 

A blog post can take various forms, including listicles, how-to guides, or long-form articles. You can also write from a personal perspective, sort of Like on Medium and LinkedIn, and try to build a small community. 

Remember, you have to be a subject matter expert so that your content can resonate with your audience. For example, if you write a review blog post on a pay for essay website, you should have ideally used the service before to make a fair and unbiased opinion. This will also help you fill your blog post with intricate details, which is what readers want. 

A few other things to remember when writing blog posts:

Consistency: Regular publishing helps maintain audience engagement and keeps your website fresh. Through trial and error, and constantly looking at audience analytics, you’ll be able to find the proper rhythm for posting on your blog, whether once a week or once a month. 

SEO Optimization: To increase website traffic through your blog, ensure that every post is optimized for Google. Use SEO tools to select relevant keywords, optimize meta tags, and improve your ranking on search engine results pages (SERPs).

Visuals: A HubSpot study shows that content such as images on a blog can increase engagement by up to 90%. Incorporate visuals like images, infographics, and videos into your blog posts. This not only enhances reader engagement, but also increases the likelihood of the post being shared. 

2. Infographics

Infographics are an excellent way to present complex information in a visually appealing and easy-to-understand format. They are particularly effective for simplifying statistics, data, and abstract concepts. Canva is a great tool for creating infographics, although you can also use other photo editors. 

For your infographics, go for a mixture of captivating visuals, concise text, stand-out color palettes, and well-structured content with white space. You can make the infographics to match other content that you are trying to promote. For example, you can adapt blog content to infographics and share this across Pinterest.

3. Images and Graphics

Sometimes, an HD photo is enough to do the trick, especially on social media. Let’s say you are running a painting business and need to promote your work on social media. Naturally, the best way is to share photos of your work as it progresses. Plus, Meta apps such as Insta love pictures.

Remember to use a mixture of both fun and emotional appeal when posting images. Do not spam your community with images that have nothing to contribute to their lives. Rather, let these images reflect your personal journey. For example, you could share before and after pics of your weight loss journey over three months, and keep your audience updated with shots in-between.

4. Email

In 2023, email is still one of the most effective marketing tools, with about a $45 ROI on every dollar spent, according to Forbes. Email is therefore a crucial tool to master if you want to be effective at chasing down sales leads, doing cold marketing, or even talking directly to clients, either singly or severally.  

Email can accompany various content types and serve as a valuable tool for communication and lead nurturing. You can customize email templates for your campaigns and also use these templates in email drip sequences such as on Klaviyo. 

Use emails to make important announcements, share webinars, drive subscriptions, or distribute white papers and reports.

5. Video 

According to a 2023 study by Oberlo, video marketers reported an increase of 66% year-on-year increase in ROI when they used video as a marketing tool. The short video format popular with TikTok, Instagram Reels, and Even YouTube has made marketing fun and witty so that content creators speak less with their words than the visuals. 

You can repurpose video into other types of content as well, for example, blog posts, infographics, moments, etc.

6. Podcasts

Podcasters have hit the jackpot since 2015, and nearly every celebrity or pundit now participates in a podcast. While you might not have the numbers and muscle to pull off huge celebrity podcasts, you can start small with just a basic microphone, headphones, and podcasting software on your PC. This can be a podcast with just you and your friends from school, or even someone you share a common interest with.

With podcasts, go for something that amplifies the rest of your brand. Use affiliate promos to your advantage and encourage your audience to call in and engage with you live on the podcast. Promote your podcast on social media through teasers, promo images, and builder posts. 

Keep in mind that there are other content types such as webinars, white papers, e-books, and case studies that you can master too. However, these might be a bit more specialized if you’re just getting started.

Wrapping Up

We’ve quickly gone through six essential content types that you need to master if you want to be on top of the digital marketing food chain and remain competitive. Now, you don’t need to go to school to excel in content creation. However, passion truly matters here. Don’t create content just for the likes or promo.

Remember, you might end up needing to use any one of these content types in the future. Starting the learning process sooner rather than later will equip you with the tools to roll out your brand when you’re finally ready to go. Best of luck!

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.