Over the last decade, bingo has turned into a major industry, especially considering the growth online and the number of sites that are available for players.
Many new online bingo brands launch every year – some completely new companies, others which are well-established entities, looking to appeal to another segment of the market with more specific branding.
You can find a substantial number of these reputable bingo brands available at Bingo Sites, which provides expert information about the game itself in addition to insightful, balanced reviews.
Online Bingo proving to be Big Business
The UK bingo industry is continuing to witness explosive growth as demand increases each year.
Some interesting statistics revealed by the UKGC (UK Gambling Commission), published in July of this year, reveal a significant increase in numbers over the last few years.
Of note, it is important to pay attention to the total GGY (Gross Gaming Yield) figure for bingo, online casinos and remote betting, which stood at £6.9 billion for the period between April 2020 and March 2021.
More specifically related to bingo, Statista indicated that the revenue generated between April 2020 and September 2020, amounted to well in excess of £130 million. This was likely aided by the COVID-19 pandemic, at a time when the majority of people in the UK could not go about their daily routine and played online bingo to pass the time.
Meanwhile, in September 2020 alone, the GGY which refers to the amount that operators keep after operating costs stood at £200 million. A study also stated that nearly 45 per cent of bingo players in the UK were below the age of 30.
A report by Resarch Gate also showed the UK bingo market to be the largest in the world (despite other countries also exhibiting considerable numbers), with the GGR standing at an estimated €312 million in 2013.
What does the future hold for the UK bingo industry?
Evidence suggests that the bingo industry in the UK will continue to grow over the next few years and it will be interesting to see if any new brands emerge from nowhere to compete with the bigger ones.
Currently the likes of Bet365 Bingo, plus specialists such as Mecca and Gala (long considered to be household names), lead the way in terms of popularity – their big budgets allowing them to pursue aggressive advertising campaigns.
It certainly will be interesting to see how new brands differentiate themselves in order to compete, while further merger and acquisition activity is likely to continue.
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