6 Important Tips for Designing a Great Business Website

business website

Whether you’re building a website for the first time or simply making some adjustments to your existing site, designing an excellent business website can be a demanding task. Being an important aspect of your online presence and digital marketing tactics, a well-constructed website should aim to convey professionalism, build trust, and ensure repeat visitors by making necessary information clear and accessible. Here are some simple ways you can do just that, and design a great business website that is bound to bring success:

1. Focus on the user experience

Before you begin designing your website, consider how you tend to browse the internet yourself. You likely search on your phone often, skim content instead of reading it in its entirety, and prefer text that’s easy to read, links that work optimally, and websites that load quickly. Most internet users are the same. They tend to spend less time engaging and reading, and more time filtering and skimming content. Due to this fact, users are more likely to be influenced by intuition and emotion, rather than reading or intellectual engagement. Keep this in mind when designing your own site to drive decision-making and create the best possible user outcomes.

2. Develop an information hierarchy

Although aesthetics are essential to web design, the information hierarchy shouldn’t be overlooked either. This represents the way you organize the content on your website, thus influencing how users engage with it. If you make it easy for your site visitors to reach the content they want, the user experience can be enhanced. Consider the pages that you want to have on your website, how they relate to one another, what the objectives of these pages are, and the type of content that will be on these pages. Group similar content together, map the content according to your sales funnels, and keep users within a few clicks from a conversion opportunity to increase success.

3. Hire a professional photographer

Images are vital for designing captivating and engaging websites, especially when it comes to businesses. Australian companies are well aware of this fact, which is why they often hire a professional photographer from Brisbane to produce creative and dynamic images. Whether they need product photography or corporate headshots, the right expert will be able to deliver tailored services suitable for each business. Consider hiring a similar professional to boost the performance of your own website as well. A graphic designer can also be of great help in positively impacting your site visitors through eye-catching icons, graphics, infographics, and other pictures. A user experience design agency can possibly help you with this.

4. Invest in excellent writing

Across the US, on the other hand, writing is often thought to be a vital aspect of web design, and for good reason. Great textual content can improve the readability and skimmability of your website, and it may be one of the main drivers of customer engagement as well. For example, a headline written to solve a user’s problem can increase the likelihood of that visitor actually reading your content. While copywriting can come in a number of different forms, small businesses should focus on the three most effective ones. This includes educational content, writing to inform consumers by describing products or services, and writing to persuade customers to make a purchase.

5. Use captivating typography

Along with imagery and writing, typography is another crucial aspect you should focus on. When designing a business website, make sure your typography is easy to read, has a clear scale that shows a plain typographical hierarchy, and reflects your brand’s personality. While the branding aspect can be unique and individual to each business, the other factors are quite universal. In terms of readability, go for simplicity and style instead of intricate fonts that are difficult to discern. Clear typography scales can also differ based on your site’s design, but the general rule is to keep the base font large enough to be read easily, and scale the headers up and the captions down from there.

6. Make the site mobile-friendly

Even the most impactful website designs won’t be successful if they’re not mobile-friendly. Considering the fact that a significant percentage of searches and user activity is performed on mobile devices, this factor has never been more important. Make it a point to develop a scalable website that adapts easily to different screen sizes and provides a universally seamless experience for all site visitors, especially mobile users. Voice search is quickly rising as well, both in terms of mobile devices and smart home speakers. Ensure the content on your website is optimized for this aspect as well to increase your chances of success.

Designing a business website can often be a complex and challenging task. But as long as you optimize the site, prioritize the most important design principles, and always keep the users in mind, success will surely be guaranteed.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.