Yes, Elon – It’s Time for a Healthier Social Media Platform

Social Media

By Dan Rubino

In a stunning move, Elon Musk has taken action into his own hands by offering to take over Twitter for $43 billion.

The world’s richest person, in a letter to Twitter Board Chairman Bret Taylor, stated his primary goal: to transform Twitter, the de facto town square, because it has the “potential to be the platform for free speech around the globe … [and] free speech is a societal imperative for a functioning democracy.”

The offer to acquire Twitter followed Elon’s musings about whether a new platform is needed, teasing the creation of his own social media platform with an open-source algorithm that prioritizes free speech. His acquisition of almost 10% of Twitter signaled his intentions.  

Whether this deal is accomplished or a Plan B is followed, it is important to identify certain fundamental principles.

Indeed, it should be a given that all social media platforms, including Twitter, should adhere to free speech principles, but sadly that is not the case.

In addition, social media should make life better. Its hallmarks should be open communication, respectful dialogue and the good-faith, free exchange of ideas and information. It should be part of the solution, not the problem.

Again, this is not the case. Unfortunately, social media today has become a source of hostility, lack of civility, distrust, propaganda, alienation, misinformation and cancellation.

Elon’s efforts should be applauded and celebrated. Just as his other endeavors (e.g., Tesla and SpaceX) have revolutionized industry, we are confident that he’ll do the same for the social media sector. While it is too early to know his strategy and plans for Twitter’s future, the road to achieve his goals will be an uphill climb.

A meaningful and fundamental transformation of Twitter is required. A mere change in management, financial structure or algorithms of an existing public platform will not suffice.  

Social media should have a greater purpose, providing an unbiased platform for free, inclusive, honest, open, and substantive engagement and interaction among all users – people, businesses and nonprofits – globally. In the process, it should have a positive impact on society.

Can it be done? Yes. Does a solution and pathway already exist? Yes.

Meet ImpactWayv – a recently launched, disruptive and transformational Social [Impact] Media Platform that was designed for this very moment. Created by a team of innovative, entrepreneurial minds with decades of collective experience across the worlds of business, technology and social impact, ImpactWayv unites people, businesses and nonprofits for social good, in an environment that prioritizes free speech and open engagement.

We have developed a social media platform that is crucial in today’s society – built on freedom, creativity, civil discussion and debate, and social impact. And focused on coming together in the town square, to work collaboratively toward real solutions to critical issues.

We invite Elon and audiences from around the world to join the conversation by downloading ImpactWayv on the App Store or Google Play today.

It’s not quite a mission to Mars. But it is a giant leap forward for our society.

About the Author

Dan Rubino is the Founder and Executive Chairman of ImpactWayv, a social impact media and technology company created to disrupt and transform the worlds of business and philanthropy through technology – to advance universal social good. The views expressed are his own.


The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.