Why It’s Important to Get Metrics Right for Hybrid and Remote Work

Remote Work Metrics 

By Dr. Gleb Tsipursky

How do you measure hybrid and remote work effectiveness? Doing so represents one of the biggest challenges in flexible work contexts, since, without the right metrics, how can you be confident your work model is actually working? In a fascinating interview with Vahagn Sargsyan, founder of WebWork, a revealing picture emerged about the critical role of metrics in remote work environments.  

The Evolution of Remote Work Metrics 

Vahagn Sargsyan’s journey into the world of remote work metrics began well before the recent surge in remote work practices. His company initially specialised in software development services, where time was the primary commodity. This focus on time led to the creation of WebWork Time Tracker, a tool designed to optimise time management and invoicing for remote work. 

The core of WebWork’s functionality lies in its ability to track time and manage workflows. This feature is particularly beneficial for remote and hybrid teams, providing comprehensive dashboards and reports to facilitate data-driven productivity improvements. The tool encompasses everything from time tracking to workflow organisation, making it a one-stop solution for remote work management. 

Employee-Centric Approach 

A unique aspect of WebWork is its employee-centric approach. The tool prioritises providing deep insights and data to employees, aligning with the vision that modern employees should be more autonomous and have access to vital business metrics. This approach not only empowers employees but also addresses work-life balance issues by detecting burnout risks and encouraging breaks. 

In the realm of hybrid and remote work, there’s a thin line between monitoring and surveillance. Sargsyan emphasises the difference between these concepts. WebWork’s focus is not on surveillance but on providing useful metrics that can be calculated without infringing on privacy. The platform is highly configurable, allowing insights to be visible only to the concerned individual, thereby respecting employee privacy and autonomy. 

Setting Metrics 

Sargsyan emphasises the difference between these concepts. WebWork’s focus is not on surveillance but on providing useful metrics that can be calculated without infringing on privacy.

Setting metrics for remote work is not a one-sided affair. It requires a continuous and strategic approach, starting from a broader understanding of the company’s goals down to the individual contributions of each team member. Sargsyan advocates for a collaborative process where both employees and managers play a role in determining the most relevant and effective metrics. 

A key point raised by Sargsyan is the importance of balancing input and output metrics. He highlights the fallacy of relying on a single metric to measure productivity. Instead, he suggests a multifaceted approach, considering various factors like the time taken to complete tasks, the quality of work produced, and the significance of the tasks completed. This approach offers a more comprehensive and fairer assessment of employee performance. 

Looking ahead, Sargsyan sees significant potential in the integration of AI in metric measurement. AI can analyse vast amounts of data, providing insights that can drive more informed decisions. The future of work, according to him, will rely heavily on asynchronous processes and AI’s ability to process and interpret complex data sets, leading to more efficient and effective remote work environments. 

The Role of Expert Consulting in Defining Remote Work Metrics 

When I work with clients to help them establish their flexible work models, a critical part of the conversation always revolves around metrics. It’s a challenging area, often fraught with uncertainty as clients grapple with determining the most effective ways to measure remote work productivity and effectiveness. That’s why the conversation with Sargsyan proved so helpful. I will refer clients to it time and again to help them understand the variety of considerations involved. 

So what does a typical client conversation involve? First and foremost, I assist clients in identifying the metrics that truly matter – those that align with their specific business goals and the unique dynamics of their remote or hybrid teams and avoid bias. This tailored approach ensures that the metrics are not just generic indicators, but meaningful measures that drive performance and growth.

Additionally, my guidance helps clients balance the needs and concerns of both the organisation and its employees. By advocating for an employee-centric approach, I help clients develop metrics that not only track productivity but also support employee well-being and autonomy. This leads to a more harmonious and sustainable remote work environment, where employees feel valued and engaged. 

Moreover, my expertise in the nuances of remote work allows me to introduce innovative and often overlooked metrics that can provide deeper insights into the effectiveness of remote work arrangements. Whether it’s about optimising time management, enhancing communication, or preventing burnout, the metrics I help define are instrumental in shaping a productive and positive remote work culture. 

Conclusion 

Getting metrics right in remote work is not just about tracking time or tasks; it’s about understanding the broader implications of these metrics on employee performance, well-being, and overall company productivity. The insights provided by Vahagn Sargsyan underline the evolving nature of remote work and the vital role of thoughtful, comprehensive metric systems in shaping its future. 

About the Author

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky helps leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of 7 books, including the global best-sellers Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. His newest book is Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox, and over 15 years in academia as a behavioural scientist at UNC-Chapel Hill and Ohio State. A proud Ukrainian American, Dr Gleb lives in Columbus, Ohio.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.