Why a charitable mindset can pay off for a business?

Having a good reputation can have a massive impact on success and access to the best opportunities so, if it carries a bad reputation the damage can be significant. A great reputation will open doors to fantastic opportunities and unhindered access to your ideal client base. Check ideas for more charitable approaches that can pay off for your business’ success.


Why a charitable mindset can pay off for a business?

There are many reasons as to why a charitable mindset can pay off for a business.

First, giveaways and contests are considered as a form of charity. With that comes a lot of benefits. It helps to promote the business with more visibility. Customers always love to receive freebies so having a giveaway or a contest will engage them. This will simultaneously grow your network as it is likely to attract new customers which also generates leads as they give emails. By running these events you are showing your appreciation to your customers.

Second, many businesses who give to charities can pay off for a business. It builds a more generous, and positive workplace environment. This shines a positive light on your brand which can attract more customers. Also, by donating money to the charity you get incentives from the government. These include tax reduction, which can be essential in paying off for a business.

Last, competitions on the social media are a great way to build your following and grow your brand awareness by creating excitement. Trust is built between your competitions’ followers of and the brand. This is because there will interaction with them that they see immediately, hence developing trust.


Why reputation is important?

Reputation is very important for any business as it give access to more business opportunities, a better selection of prospective employee, higher company value and lower marketing costs. But most important it can also it can influence the opinions on the company’s product or service.

A good reputation creates trust; customers are much more willing and ready to buy from a business. Having a good reputation not only commands the customers’ trust but also influences buyers. This helps to improve the trust in the actions of your business. It eliminates any doubts about a product or service when customers purchase from you so, they don’t have to think twice about their decisions as they think high of the brand.

Also, customer will be more willing to share more and valuable information about their needs. So, reputation influences not just trust but a positive purchase intention as well as leads.

A good reputation can also influence the influencers. They have the power to affect persons way of thinking and decision making as they are the opinion leaders. This means that if your business has a good reputation, the influencers will think more of you and hence the followers of these influencers would become confirmed buyers of your products or services creating a ripple effect.


Charitable action’s attributes
Giveaways and Contests

Most of the time giveaways and contests are cost and time efficient. This is because the only cost is the prize so when it’s successful it covers the cost. 

Giveaways and contests have a lot of benefits. Some of them are; increase website traffic, increase brand reputation, build your email list and gather user generated content. However, there are some disadvantages such as inactive followers and undervaluing your products. Overall, the advantages do outweigh disadvantages. This is because the problems stated above can be easily fixed with rules and terms and conditions.

Other places such as social media companies and influencers can be charitable and do giveaways. As they can offer their services if they don’t sell products, customers just need something interesting and valuable.



By adopting a charitable mindset so giving to an actual charity or running giveaways or competitions will pay off for your business’ success. These actions have many benefits to them and a great tool for brand awareness when its successful and is done right.

It can come across and be associated with some high short-term cost, but it’ll pay off in the long term as the reputation of the business grows and the benefits of these actions will become more noticeable in the long-term.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.