What to Consider When Diversifying Your Portfolio 

diversying your portfolio

As of 2022, 58% of Americans currently own stock, and 12.8% invest in cryptocurrency, with the latter expected to show a considerable increase. Similarly, 14.6% moved toward precious metals to protect their investments against inflation. With living costs rising rapidly, people have been increasingly looking for investment opportunities to protect their savings and earn returns. However, relying on just a couple of assets can be problematic. What’s more important than expansion is diversification.  

Portfolio diversification refers to spreading out investments in a way that ensures they aren’t performing the same. Financial planners have stressed the importance of this concept time and time again. Read on to find out more about what you need to consider to accurately spread out your investments:

1. Liquidity

Assets that are liquid can be cashed in whenever you need them to, whereas illiquid ones can only be sold when they are mature. If you are diversifying your portfolio, you need to invest in assets that are varyingly liquid and can be held for different amounts of time. For example, real-estate investments take time to move, whereas stock, bonds, and cash are fully liquid. Similarly, gold is a very liquid investment, and the liquidity of cryptocurrency keeps increasing with time. In contrast, private equities can take a time horizon of up to ten years to become liquid. Investing in such a way will ensure you can buy assets that yield good profits in the long run, along with those that you can sell and cash anytime.

2. Industries

Differing markets and industries can vary differently with economic conditions. Along with holding different assets in the same market or industry, a well-diversified portfolio takes into account different sectors too. For example, within the real estate market, you can opt to invest in lands and buildings within different locations to diversify within the asset class. Don’t confine yourself to this sector only; opt for something different. Diversify across asset classes by buying bonds, precious metals, or maybe investing in NFTs. The more you’re spread across varying sectors and assets, the more you can reduce the risks associated with one asset or asset class’s performance. 

3. Geography

When you invest across the borders, you ensure that you reduce the risk associated with our own country’s economic situation. Investing in international stocks further adds resilience to your portfolio, ensuring that your assets aren’t concentrated where a national catastrophe could reduce the returns all at once. Investing in alternatives to conventional assets, like going for gold or cryptocurrencies, is also a good way to reduce the risk associated with only investing within your borders, as these assets know no national boundaries.   

4. Risks

Assets with longer time horizons often have lower risks associated with them, though this may not be the case with some, like real estate. Many investments yield high returns but have the same risk levels attached to them. There is no harm in investing in the latter if you do not bet your life’s savings on it. A portfolio that is sufficiently diverse includes assets with varying risks.


Diversification may seem complicated at first, but it is necessary for a strong portfolio. You just need to make sure that the assets you’re holding do not overlap, are spread out within and across asset classes and have varying degrees of risks, liquidity, and time horizons associated with them. Keep an eye on international investment opportunities as well. When you’re investing with the help of a third party, for example, in the case of Gold IRAs, make sure you use a trustworthy company. In the end, the more informed and engaged you are, the better you’ll be able to build and maintain your portfolio.

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.