What Kind of People Do You Need in Your Team to Run an Online Betting Operator?

What kind of people do you need in your team

Nowadays, online entrepreneurship has become more popular than ever before. Millions of people from different parts of the world start their own businesses every day and hope to become leaders in their respective niches. Unsurprisingly, online betting is one of the lucrative options, which explains why the team of betting experts behind the well-known brand Efirbet is responsible for all of the reviews that the website offers. Courtesy of them, gambling fans can avail themselves of the best betting sites in many parts of the world.

Running an online business in the gambling sector is way more complicated than it seems. Some people assume that they can create an online bookie/casino from scratch or go for an affiliate marketing model and start printing money. However, the reality is different because every business needs the right people to succeed.

There are some alternatives, but most online betting websites need several kinds of people if they want to operate and be competitive. Not all brands work alongside those people, but here are a couple of things to consider if you decide to start this business.

Customer supports

The first thing that many online betting operators overlook when creating their platform is the fact that they need to have experienced customer support agents. Some brands do not provide any kinds of options, whereas others offer people the chance to talk to a bot. Even though this might work for some issues, usually, this isn’t the case.

The recent boom in the popularity of tools, such as Chat GPT means that the customer support agent position might not be needed in the future. However, the tech is not that advanced yet, which means that online casinos and bookmakers need to employ people who can take care of their client’s issues.

Since some brands do not have the needed resources to pay salaries, they often hire a third-party company that specializes in customer support. Several big brands are worth it, but if you look at the biggest names in iGaming, you can see that they prefer to hire their own people.

At least several software developers

It probably doesn’t come as a surprise that an online casino/bookmaker needs at least a few software developers in order to work properly. Some sites only have devs that focus on the design and the site so that it can be more responsive. However, others also employ additional developers that only work on casino games. 

As you can imagine, creating in-house casino games is a costly undertaking because it usually takes a team of at least 5+ devs. Since not every online bookmaker/casino can afford it, most of the leading online casinos use games from specialized casino software providers. By doing this, brands do not need to pay salaries to devs. Instead, they borrow casino games from these companies and pay them a small fee to offer them on the website.

Aside from everything mentioned so far, bookmakers and casinos also need software developers whose job is to keep an eye on everything on the site. They have to check whether everything works and fix an issue as soon as they notice it. 

Some kinds of legal assistance

One of the problems with online gambling is that it is not legal in every country. Even if some parts of the world allow betting platforms in their jurisdiction, this type of business is always “on edge” because even the smallest legislative changes can have a big effect on the industry.  

To battle any legal changes that might affect their business, people who’re involved in online betting in one way or another will always need legal assistance. This is where it gets interesting because some companies prefer to higher their in-house legal counsel, whereas others work with lawyers.

Regardless of which option you go for, having a legal advisor costs a lot of money, especially if you have to go to court. Consequently, many people who’re about to open an online casino/bookmaker want to ensure they adhere to all of the legal requirements before offering their services. Some online gambling bosses got jailed for trying to bypass the rules, so keep that in mind.

Online bookmakers need tipsters

When talking about online tipsters, most assume we refer to those who write sports betting tips. Although those kinds of people are also called tipsters, the ones we refer to in this article keep an eye on all matches and make sure that the odds are accurate.

Since modern online sports betting platforms provide tons of sports and thousands of events, it probably doesn’t come as a surprise that the markets and odds are generated automatically. There are different kinds of software that does that in seconds, which means bookies do not need to employ hundreds of people to do that manually. However, the best brands in the business have at least a couple of “supervisors”, whose job is to keep an eye on everything and make sure it works.

Marketing specialists

One of the last but definitely among the most important aspects of having an online casino/sportsbook is having at least a couple of marketing specialists. Nowadays, a business without a proper marketing campaign is doomed because everyone uses those things to promote their services.

Aside from contacting different sports clubs and brands and asking for partnerships, you will also need social media experts. Although gambling sites are not that popular on social media, having access to your players and chatting with them will definitely increase your popularity.

Of course, we also have to mention the digital marketing specialists that focus on SEO. Those are crucial if you want your website to show up on Google and other browsers.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.