What Helps a Startup Business: Copywriting or Content writing?

Content Marketing

By Joy Gomez

Startup businesses, irrespective of the genre, have begun trending all around the world. Anyone with an innovative mind and unique business plan is capable and has begun a business. Whether startups or Microsoft, every business requires words to embrace their brand and enhance their business. While both play different roles in a business, they belong to the same art; writing.

As a startup, there are a lot of decisions that await your approval and choices. If you wonder what could help with your startup business marketing and an effective tool for your online platform, let us help you make the right decision.

Writing is an important marketing scheme, and strategy requires attention and proper planning. Any form of writing, from catchphrases to blogs, highlights your business’s standard, vision, and what you stand for. Words put out on the internet can never be taken back. This is why the choice between copywriting and content writing is essential.

This blog will enlighten your mind on

  • What is copywriting?
  • What should a copywriter know?
  • What is content writing?
  • What should a content writer know?
  • What is the difference between copywriting and content writing?
  • Which is better for a startup business?
  • Conclusion

What is Copywriting?

Irrespective of whether your business runs is online or offline, one of the crucial parts of marketing is copywriting. Copywriting is the skill of delivering words with a proper strategy to invite readers and listeners to action. This skill determines the traffic of the website as well as the view of the users. Copywriting represents the business or organization in words, which is an effective form of marketing a product or brand. Copywriting also aims to convert readers into buyers. This marketing scheme presents more persuasive content that encourages the reader to read further, know more or click on the link provided. In general, it strives to make or create a difference in sales and produce results for its marketing strategy.

Examples of copywriting include advertisements, posters, email, website landing pages.

What should a copywriter know?

The significant skills of a copywriter begin with creating a catchy headline. This is the first part readers are exposed to and the driving factor of the entire article or written piece. Another vital skill is to use the correct technical terms that are focused on the target audience. The primary aim of a copywriter is to create intense conversions and promote sales through their copywriting. Always make sure that your copywriting has a strong CTA – Call To Action cause it gets the job done. Adding questions or asking suggestions or feedback from the readers can help build a connection and understand the readers better.

What is Content writing?

If you enjoy writing, challenging yourself, and having fun with words, content writing is a suitable career path for you. Content writing refers to the long form of writing that informs and educates the audience about a particular subject. Content writing requires concentration, understanding, and keen focus on the field of the topic. A well-researched content has higher chances of trending on google searches. Content writing aims to interest and inform the audience to increase network, increase website traffic, and build relationships. Quality content opens doors for users to gain interest in what you offer as an institution and an organization.

Examples of content are website blogs, articles, newsletters and reports.

What should a content writer know?

As a writer, there are various ways you can inform, but as a content writer, you would require a particular skeleton and style to help the customers and readers comprehend the content. One of the primary knowledge a content writer requires is the AP (Associated Press) style. It is also essential to understand the audience and what kind of content they prefer to read. Another critical point is to use SEO (Search Engine Optimization) words and popular keywords that attract website traffic. This helps increase the position of your website content on the google search page. A sharp and engaging title can also help with the view time of your content. Avoid plagiarism and write from experience, use testimonials, examples and always prefer original content. Finally, make sure to promote your content through social media platforms with people of the same niche and community.

What are the differences between copywriting and content writing?

  • The primary difference between the two is their function. Copywriting sells your products and services to the target audience while content writing entertains and educates the readers.
  • Copywriting invites the readers to take any action, think, or respond to their content, while content writing is a one-way communication for marketing that informs the audience.
  • Copywriting is short and crisp, like in ads, slogans, or taglines. Content writing prefers more than 500 words, just like the one you’re reading. It is published in the form of blogs, articles, newsletters, reports, etc.
  • Copywriting is short-lived and is effective for the period, while content writing lasts as long as the website exists on online platforms. It is relevant irrespective of the time period.
  • Copywriting has immediate answers and direct solutions to problems and leads readers to the product or the page. Content writing provides detailed answers and complete information about the issue and does not lead you anywhere.

Which is the best for a startup business?

Although both are equally important, Copywriting is the most preferred form of marketing for a startup. This is only because copywriting is more focused on attracting the target audience with minimal effort and challenges. It can be easily created and does not take much time. It does not require much research but can increase the traffic to your website. As a startup, you aim to increase your audience and convert them into customers, and copywriting is your best option.

However, once you progress, content writing can come in handy with informing and entertaining your customers. It can provide information and solve all their doubts with detailed explanations for everything. Blogs and content are the best forms to understand the website quality and standards of your startup.

While copywriting helps in the initial stages, content writing is helpful in the long run to ensure your audience is occupied and stays connected with your brand.

In conclusion, copywriting and content writing have powers of their own. Copywriting plays a significant role in establishing a startup business in the market. It helps with inviting the readers to perform an action favorable to the business and increase sales. Content writing serves customers with information and knowledge, something relevant to anyone on the internet. They both support the business to grow, increase traffic and promote their brand effectively.

About the Author

Code is the central element that governs Joy Gomez’s universe; how he thinks, and how he lives. He is a self-taught, process-driven programmer and a first-generation immigrant from Southern India. He has completed engineering school while working full time with generous support and scholarships from employers due to his high productivity and drive. He is and has a Black belt in Lean Six Sigma. He has created Field Promax to pursue his natural-born expertise – code, streamline processes, and code more.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.