Use Technology to Connect with Investors and Raise Capital


In an increasingly connected world, you must leverage technology to connect with potential investors and raise the capital you need. Here are some types of technology that can help you achieve your fundraising goals:

1. Investor Relations Platform

With professional help from an end-to-end investor relations (IR) solutions team, you can build your own investor relations platform for your business. A good IR platform can help you streamline processes, improve communications, and attract and maintain investor relationships. 

Additionally, a renowned full-service investor relations tools and solutions partner can drive traffic to specific pages on your platform to cultivate relationships with visitors and convert them into investors.

Of course, your IR platform must take a nuanced approach backed by data to deliver your value proposition. Remember, a heavy-handed approach is usually counterproductive.

2. Virtual Events

With the COVID-19 pandemic impacting business, more organizations are using virtual events to deliver corporate messages, share timely and accurate information with investment communities, influence investors, and redefine their products and services. Here are some tips to help you organize a successful virtual event for your investors:

  • Highlight your brand
  • Understand your audience
  • Set the correct length for your event
  • Offer one-on-one meetings on your enterprise solution
  • Focus on developing relationships
  • Keep it simple
  • Hire experienced, dedicated event managers
  • Enable impactful discussions
  • Be prepared with data to answer any questions or concerns

Please also remember to partner with an experienced IR company to access a reliable and certified virtual investor conference platform to offer your audience a secure experience. Also, take advantage of analytics and feedback from your IR experts to enhance future events and improve investor confidence.

3. Fundraising Websites

Crowdfunding has evolved since the days of Kickstarter. Thousands of companies have found funding through platforms like AngelList, Wefunder, Circle Up, etc. For example, both Dollar Shave Club and Cruise raised capital through AngelList and became success stories. Eventually, Dollar Shave Club sold to Unilever, while Cruise sold to General Motors.

With the right story and product, your company may generate significant investment through such platforms from accredited investors, funds, and syndicates.

4. Social Media Platforms

Social media platforms like Facebook, Twitter, LinkedIn, Instagram, and more, are a cost-effective way to generate enthusiasm for your product and gain the attention of investors. For example, you can run targeted ads on Facebook and Instagram to draw investors.

To run a successful digital marketing campaign on social media, you must develop a strong brand, tell a powerful story, and use data analytics tools to develop new strategies and strengthen your market reach.

5. Writing

Don’t underestimate the power of the written word. With a compelling narrative, you can reach a wider audience. Start by writing your story on microblogging platforms like Twitter. Follow it up with blogs on platforms such as Medium and LinkedIn. And cross-post your content on your website. Ensure that your message is synchronized by connecting with potential investors across platforms.

Connecting with leads and converting them into investors isn’t easy. But with the right technology, you can find an economical and effective way to reach your capital-raising goals.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.