A business must become productive to grow and adapt to present changes. For instance, the business’s management department can make itself more effective through rightsizing, outsourcing, downsizing, and business process reengineering.
It’s also crucial to be productive in marketing products and services. But what is marketing productivity? Simply put, this productivity optimizes resources and time concerning marketing procedures. It involves learning and implementing marketing tactics and activities that can result in revenue. It also consists of applying marketing in a productive and practical approach.
Marketing productivity has many benefits. One example is that an effective marketing campaign allows your team to finish more tasks. This translates to better business growth.
Now, you may be wondering how to improve your marketing productivity. In that case, learning the following information can help.
Strategies That Can Help Improve Marketing Productivity
Below are some marketing productivity strategies you can apply to your business. Applying these strategies ensures your marketing procedures become more effective. Read on to learn more about them.
1. Integrate Automation
Using automation in your business procedures limits the need to do repeated tasks that a person can do without. For instance, you can use automated software to post on social media or schedule meetings.
You can also use automation in your marketing campaign. Automation eases the tasks at hand. The ideal action plan is to consider every procedure, separate and concentrate on things your team can tackle, and leave other jobs to automation tools.
There are plenty of marketing automation tools that you can use. For instance, you can have email workflow automation to send welcome emails to clients. Using downloadable gated content also helps in generating more leads. In the end, hiring a marketing automation expert can be best if you want help in this matter.
2. Reduce The Time Spent On Meetings
It would be best to manage your schedule to make your marketing more productive. One way to do this is to reduce the number of meetings. Having a meeting isn’t bad in itself. For one, people can plan the next steps and gather feedback on what to do regarding marketing activities.
Yet, irrelevant meetings can consume time that you may have spent on other vital tasks. And so, you must lay out some boundaries and rules regarding meetings. Some rules you can implement are setting out agendas before the meeting, arranging time limits, or even avoiding invites if the meeting seems useless.
To add, if you think concise email correspondence can take the place of a 30-minute meeting, share your opinion. This may help your staff to save time.
3. Team Up Your Sales And Marketing Team
Free and open communication is vital to improve marketing productivity. One way to implement open communication is by allowing your sales and marketing team to collaborate. Doing such activity is ideal as it can improve your company’s performance metrics. Examples of performance metrics that such collaboration can improve are reducing market-entry costs, shorter sales cycles, and lower cost of sales.
You can take many steps to team up your sales and marketing teams. For instance, you should enable your sales and marketing team to reach objectives. For example, they can try to improve the site’s sales funnel. Generating detailed customer profiles also helps. Lastly, both teams can improve customer lifetime value, among others.
Teaming up the sales and marketing team is a strategic move that can help businesses to improve marketing productivity and drive business success. By working together, both teams can achieve a common goal of delivering results and increasing revenue for the company.
4. Distribute Tasks In Your Marketing Team
Try reallocating tasks to your marketing staff. This is one of the steps for improving marketing productivity without spending more.
There are many ways to promote better collaboration in your marketing team. For instance, say your business has a content marketer who does tasks outside the given team for specific projects. Likewise, you also have a lazy brand marketer doing a project. In such a case, teaming up these two people for a new project assignment is ideal for improving marketing productivity.
Wrapping Up
Business productivity is vital if you want to remain up-to-date with the latest changes in the industry. It’s also critical for scaling. If you want to make your business more efficient, one area that you can make productive is marketing.
Marketing productivity allows your marketing department to finish more tasks and focus on those that need urgent attention. There are many ways to make your marketing procedures more efficient, and this article outlines four strategies. You can apply them to your business to attain its benefits.
