The future of the world-renowned Tsninandali Festival as we hear from Kusto Group founder Yerkin Tatishev
The Tsninandali Festival is one of the top musical festivals in the world. Yerkin Tatishev, one of the primary supporters and philanthropists involved with the event and similar projects, shares his take on the future of the notable festival in this article.
The festival celebrates and features prominent figures in the classical music genre, invoking a global enthusiasm surrounding the event. It is based in the beautiful Tsinandali. It is a village within Kakheti, a region in the country of Georgia.
The Tsinandali village in Georgia has a history filled with enchanting features, such as an estate that hosts top-tier performances and events. Many across the world visit Tsinandali for this classical music festival and other significant events.
Balkanist Magazine asks Yerkin Tatishev on his co-founding the event
Balkanist Magazine held an interview with festival co-founder Yerkin Tatishev himself. Not only did Tatishev found Kusto Group, but he also co-created Georgia’s Tsinandali Festival.
What inspired Kusto Group’s involvement?
Kusto Group has a heavy involvement in the Tsinandali Festival. As Tatishev said in the interview, it is a space to celebrate diversity, community, and talent. There is an essence of “peace, culture and unity,” he stated. Some of the greatest artists and musicians attend the event annually, and Kusto Group wanted to contribute to this kind of productive and uplifting environment.
Kusto Group’s foundation lies in encouraging cultural activity and creative expansion. Due to these core values, the company decided to host a celebration to recognize them. Because of the “rich heritage of classic music in Georgia,” the Tsinandali Festival was created.
How does the festival contribute to “cultural exchange?”
Yerkin Tatishev has an expert perspective on the benefits of cultural exchange through music. He explains that the Tsinandali Festival has a foundation of cultural exchange due to his appreciation of music as a universal language. He expresses that music surpasses some boundaries that we experience daily, such as culture differences, linguistic specifications, and geographic bounds.
At the festival, there is a clear understanding and appreciation for the universal language of music, helping artists and audiences experience a new kind of music-centered festival. Tatishev and Kusto Group believe that music can help bridge gaps in the world and may help people understand each other at new levels.
Does the festival really promote diplomacy and dialogue?
Part of the festival’s vision is to not only promote quality music and evoke true emotion through classical instruments and artists but also to let down some of the cultural walls between geographic locations and cultures. Tatishev explains that music is something that can bring people together and unite them no matter the circumstances.
In the interview, he says that, through the festival, “we can transcend political, social, and historical differences and focus on a passion that can be shared by all.” These words ring true throughout the event, which this year is from August 31 to September 10.
What is the future of the Tsinandali Festival?
The Tsinandali Festival, at its core, is a central place to connect artists and classical music lovers alike over the essence of humanity. Tatishev explains that the future of the festival heavily lies in collaboration, cultural exchange, and continuing the excellence of musicians.
He says that education is a large part of the festival’s future. He believes that growing educational programming will encourage a younger generation of musicians to fully embrace their talent and lean into the art of music in a tangible way.
Many festival fans can look forward to what Tatishev paints as the future of the event. He describes a future of bigger reach, more diversity, and robust collaborations in his explanation of what people can expect moving forward.
Cross-cultural connection is the force that can bring music to life
As previously mentioned, cross-cultural connection is one of the core pillars of the Tsinandali Festival. The event will continue to reach diverse artists with major talent and collaborate with international institutions that align with the same values.
Unity is one of the things that music can achieve. While the festival is meant for self-expression through musical artistry, there is a large space for deeper connections that surpass cultural norms. Taking a step away from the business world, music and festivals that surround classical sounds allow people all over the world to experience a different side of life.
Yerkin Tatishev is proud of the festival and what it has become. It is a symbol for something more profound regarding human expression and relations. With educational initiatives and other benefits tied to it, the Tsinandali Festival is a classical music festival from which many can learn about themselves, others, and world cultures.
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