The Benefits of Process Automation for Flexible Work

Process Automation for Flexible Work

By Dr. Gleb Tsipursky

“Is your organisation ready for the future of work?” This question looms large in the corporate world, particularly in the aftermath of the pandemic that has fundamentally altered our perceptions of productivity and workplace efficiency. In my insightful conversation with Alexandre Wentzo, CEO at iGrafx, a renowned expert in process intelligence, we delved into the transformative power of process automation in fostering flexible work environments. 

Wentzo, with his global experience and French roots, brings a unique perspective on the evolution of work culture. He notes that the pre-COVID era was marked by a traditional, office-centric approach. However, the pandemic served as a catalyst, propelling organisations towards a hybrid model that blends in-office collaboration with the convenience and focus of remote work.  

Process Automation: A Key to Unlocking Productivity in a Hybrid Work World 

The conversation with Wentzo shed light on how process automation, bolstered by AI and machine learning, is transforming the way we work, particularly in hybrid and remote settings. This transformation is not just a technical upgrade; it’s a fundamental shift in the operational paradigm of businesses. 

By leveraging AI and machine learning, organisations can sift through extensive data sets, identifying patterns and inefficiencies that human oversight might miss.

In traditional office settings, much of the workflow relies on in-person interactions and spontaneous decisions. However, in remote or hybrid environments, these casual yet critical touchpoints are absent. This is where process automation steps in. By leveraging AI and machine learning, organisations can sift through extensive data sets, identifying patterns and inefficiencies that human oversight might miss. This capability becomes a game-changer in remote settings where the lack of physical presence necessitates a more structured and data-driven approach to process management. 

Process automation tools can map out entire workflows, flagging areas where time and resources are being underutilised or wasted. This level of insight allows managers to redesign processes that are better suited to the hybrid model, ensuring that tasks are completed efficiently regardless of the physical location of the team members.  

The Human Element: Enhancing Employee Morale and Value 

Beyond the technical efficiencies, the human aspect of process automation is perhaps its most compelling benefit. Wentzo emphasised how automation relieves employees from the tedium of repetitive, low-value tasks. This shift is significant in enhancing job satisfaction. When employees are freed from the monotony of such tasks, they can engage in more strategic, fulfiling work that taps into their creativity and problem-solving skills. This not only leads to higher job satisfaction but also contributes to personal growth and professional development.  

In a hybrid work environment where the sense of connection and purpose can sometimes be challenging to maintain, this focus on meaningful work is vital. It fosters a sense of engagement and belonging among employees, even when they are not physically present in the office. Moreover, by allocating more time to high-value tasks, employees can contribute more significantly to the company’s goals, driving innovation and growth. 

Burnout often stems from repetitive, unchallenging work that leaves little room for personal growth or satisfaction.

Furthermore, this evolution in work tasks can lead to a reduction in burnout. Burnout often stems from repetitive, unchallenging work that leaves little room for personal growth or satisfaction. By automating these aspects of work, employees can focus on tasks that are intellectually stimulating and rewarding, leading to a healthier, more vibrant workplace culture. 

The integration of process automation into the fabric of modern workspaces is more than just a technological upgrade; it’s a catalyst for a more efficient, satisfied, and dynamic workforce. As we navigate the complexities of hybrid work models, embracing these innovations is not just beneficial but essential for the sustainable growth and wellbeing of both organisations and their employees. 

Overcoming Fears: Embracing Automation without Losing the Human Touch 

A pivotal element in the transition to a more automated workplace is managing the apprehensions employees might have about being supplanted by machines. Wentzo emphasised the crucial role of clear, transparent communication in this regard. It’s imperative for leaders to articulate that the objective of automation is not to eliminate human roles but to augment and enhance human capabilities. This approach can significantly allay fears and misconceptions.  

The key to a successful transition lies in demonstrating the tangible benefits of automation to employees. By showcasing how automation can alleviate the burden of mundane tasks, employees can see the potential for growth in their roles. This shift allows them to focus on more complex, creative tasks that require human intellect and emotional intelligence—qualities that machines cannot replicate.  

It’s imperative for leaders to articulate that the objective of automation is not to eliminate human roles but to augment and enhance human capabilities.

Moreover, it’s essential to reassure employees that their value to the organisation extends beyond mere task execution. Their insights, experiences, and creative capabilities are irreplaceable assets that automation is designed to support, not replace. By fostering a culture where employees feel valued and see technology as a tool for empowerment, organisations can successfully navigate the transition to an automated workplace while retaining the human touch.  

Looking Ahead: The Future of Process Automation and AI 

Looking to the future, Wentzo envisions a landscape where AI and machine learning become increasingly integral to various business functions. This integration, however, is expected to be governed by a thoughtful balance between technological innovation and ethical considerations. The evolution of AI must align with human-centric values and business needs, ensuring that technological advancements serve to enhance, rather than undermine human potential.  

One of the most exciting prospects in this future is the democratisation of AI. This development signifies a shift from AI being a specialised tool, accessible only to experts, to a more inclusive technology that can be utilised across various levels of an organisation. Such accessibility would enable a wider range of employees to leverage AI for problem-solving, innovation, and efficiency. 

This democratisation also implies that AI and automation tools will become more user-friendly and intuitive, allowing people without technical backgrounds to harness their potential. This accessibility is vital for ensuring that the benefits of AI and automation are not confined to a select few but are dispersed across the entire organisational spectrum.  

The future of process automation and AI is not just about technological sophistication. It is about creating tools and systems that work harmoniously with human skills and creativity, contributing to a more efficient, equitable, and fulfiling work environment. As organisations and leaders, embracing this future means committing to a path where technology and humanity converge to create a more effective and humane workplace.  

The Role of Automation in Hybrid Work: Insights from Consulting 

In my experience consulting for clients on adopting a hybrid work model, a key aspect I consistently emphasise is the value of automation for hybrid work environments. Through these engagements, it has become increasingly clear that automation is not just a luxury but a necessity in the modern hybrid workspace, and my conversation with Wentzo helped reinforce and enrich my perspective. 

The shift to hybrid work has introduced unique challenges in coordination, communication, and productivity. Automation bridges these gaps by streamlining processes that would otherwise require manual oversight and coordination. For example, workflow automation can manage task assignments and progress tracking, reducing the need for constant check-ins and meetings. This not only saves time but also minimises the potential for errors and miscommunication, which are more common in a dispersed workforce.  

Moreover, in hybrid environments where team members may feel disconnected due to physical separation, automation can play a crucial role in maintaining a sense of unity and coherence. By standardising processes and ensuring that everyone is on the same page, automation tools help in fostering a sense of collaboration and shared purpose, essential in a hybrid work setting.  

I also focus on how automation can be tailored to each organisation’s specific needs, ensuring that the tools and systems implemented are not one-size-fits-all but are designed to address the unique challenges and objectives of each client. This bespoke approach ensures that automation serves as a powerful ally in the transition to and maintenance of effective hybrid work models. 


The conversation with Alexandre Wentzo opens up a vista of possibilities where process automation, backed by AI and machine learning, becomes a cornerstone of the modern, flexible workplace. It’s not just about efficiency and productivity; it’s about redefining the value of work, enhancing employee satisfaction, and preparing organisations for the future. As businesses navigate the post-pandemic world, embracing these technologies will be key to staying competitive and resilient in an ever-evolving global landscape. 

About the Author

Dr. Gleb Tsipursky

Dr. Gleb Tsipursky helps leaders use hybrid work to improve retention and productivity while cutting costs. He serves as the CEO of the boutique future-of-work consultancy Disaster Avoidance Experts. He is the best-selling author of 7 books, including the global best-sellers Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters and The Blindspots Between Us: How to Overcome Unconscious Cognitive Bias and Build Better Relationships. His newest book is Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business Review, Forbes, Inc. Magazine, USA Today, CBS News, Fox News, Time, Business Insider, Fortune, and elsewhere. His writing was translated into Chinese, Korean, German, Russian, Polish, Spanish, French, and other languages. His expertise comes from over 20 years of consulting, coaching, and speaking and training for Fortune 500 companies from Aflac to Xerox, and over 15 years in academia as a behavioural scientist at UNC-Chapel Hill and Ohio State. A proud Ukrainian American, Dr Gleb lives in Columbus, Ohio.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.