Six Steps To Set Up An Online Business

The number of online businesses is at an all-time high, and the trend is showing no signs of slowing down. If you’re here, the chances are that you already have a fantastic idea for an online business. However, bringing an idea to fruition and actually establishing an online business is an intense journey. Despite the route, with careful planning, the process is much easier than it seems.

If starting an online business is the route for you, keep reading on to know how you can do that.

Here are six steps to starting your very own online business:

Start With A Business Idea

While you may have an excellent business idea in mind, it’s vital to confirm it with market research. For starters, you can employ a consultancy that can do the research for you and potentially connect you with the target audience you’re planning on catering to. 

If you’re sure about your target audience, you should go through forums to determine what people are discussing, or you can generate a survey on feedback platforms, like Helpfull, and get thousands of suggestions. These discussions can lead you in the right direction by helping you refine your business idea and can even provide you feedback if you decide to post your business idea.

In the case where your business idea isn’t fully developed yet, you should consider products and services in the niche you’re interested in and try to figure out how you could improve these existing offerings.

Decide On A Business Name & Secure The Domain

Choosing a name for your online business is not an easy feat. There are multiple things you should consider. For instance, you might be able to generate more interest if your name incorporates trending keywords in your niche. 

Once you have a few potential business names in mind, you should run this list through a database to confirm whether the name is already taken or not. You should conduct a similar search on social media, too.

When your business name is finalized, you should secure the domain name by purchasing it before anyone else does. Even if there are a few months left into the official launch of your business, knowing that nobody else can get their hands on it will give you peace of mind.

The most obvious choice for a domain name is to use your brand name. However, if this is not available, then you add a hyphen or use a domain extension such as .me or .net.

Determine Your Revenue Model & Create A Business Plan

Your revenue model is one of the crucial aspects of your online business. It would help if you determined how you’ll be generating money, whether it’s by selling products and services or through affiliate marketing. Additionally, you may also require investors.

The revenue model is dependent on the kind of website you’re intending on setting up and the type of collaborations you’re aiming at making. If you’re planning on targeting investors, then creating a business plan will help consolidate the main aspects of your business. In fact, even if you’re not targeting investors, a business plan will help direct your focus to what’s essential.

If you’re struggling to draft a business plan yourself, you can always hire a business plan consultant who can help organize your approach and direct your focus to your primary goals.

Build Your Website

Your website is at the very core of your online business. First, you need to determine the web hosting you will opt for. The web hosting you choose, which includes shared hosting, cloud hosting, dedicated servers, and virtual private servers, is determined by the server space you require, the level of privacy you desire, and the speed you need from your website.

When you’re building your website, you need to ensure the aesthetics match the overall look and feel of your website. The easiest way to build a website is by using WordPress, which allows you to experiment with multiple paid and free templates, ensuring you’re bound to find something that fits best.

Prepare Your Offering

Once the foundation is up and running, it’s time to actually bring your offerings into play. If you’re selling physical products, you need to ensure the products are ready to be shipped when you start getting orders. On the other hand, if you’re offering a service, such as a SaaS software, then the product needs to be ready at this stage. Conduct user tests to ensure that customers can use the product easily.

Execute Your Marketing Strategy

Before you launch your business, the world needs to know about it. Every business’s marketing strategy varies, and what works for one company won’t necessarily work for another. Since you’re starting an online business, you need to focus on different marketing channels, such as social media marketing, content marketing, and paid ads.

If online marketing seems like a daunting task, there are many online business marketing strategies that you can focus on to get a headstart. These strategies will help you gain traction and generate buzz for your online business.

One of the best ways to attract attention to your business is through email marketing. By finding prospects’ email addresses, you can directly reach out to your target audience and garner their attention before the official launch.


The day your online business officially launches should be filled with different activities, such as PR interviews and social media announcements. What happens after launch day depends on your effort and how you can adapt to what your new business throws your way.

Running a successful online business isn’t easy, and it’s essential to be ready for the challenges. However, once you take steps in the right direction, you’ll start seeing great rewards in no time.

Do you have an online business of your own? What steps do you think are necessary? Let us know in the comments below!

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.