Sales representatives can contact qualified B2B sales prospects and make sales to them. Of course, it takes time to produce high-quality leads that will become customers, that’s why it’s crucial for you to understand how to find leads. But if done correctly, it will support your company’s growth and help you outperform the competition. In addition, B2B buyer behavior is evolving at a dizzying pace, driven by various emerging technologies and fresh insights. So it makes sense that B2B marketers find it challenging to adjust their lead-generating tactics in this constantly changing environment.
Growingly informed consumers had been produced due to the explosion of content addressing customer concerns at every stage of the buying process. Here are some efficient B2B lead-generating tactics to step up your game.
Exit-Intent Popup Forms Can Be Added to Collect Leads
Visitors may occasionally leave your website without making a purchase. Use exit-intent popups to help you collect their information before they leave. When a visitor is ready to close your window, these show up. The intention is to get them to divulge their information before leaving. For instance, you may request their name and email address in exchange for a free download or coupon code.
Leads can be re-engaged with on-site retargeting
Retargeting techniques are another approach to using exit-intent popups. To do this, recommendations are made based on historical site visitor behavior. For instance, set up a popup to provide a discount for a product the visitor viewed as they were ready to leave.
Create an automated email marketing campaign
You may need more time to write emails daily as a B2B marketer. It would be a great help if you didn’t have to, either. You may quickly increase traffic to your website with email marketing automation. Just give yourself a week to set up the segments, compose the emails, and select the activity triggers that will signal when they go out. For instance, people who subscribe to your newsletter will be added to the lead nurturing campaign. If a returning consumer leaves their cart empty, they can get an email with a coupon code.
Case studies can be used to boost sales
Some of your leads would prefer to purchase your goods or services. How, then, can you persuade them to convert? The benefits of your product can be demonstrated, for example. Case studies are a great way to demonstrate the value of your goods and services. Consider including them in your social media marketing, blog posts (as links or stories), and email campaigns (i.e., boosted posts or social ads).
Create a business blog to raise awareness
When done correctly, blog content aids in decision-making for your audience, which is why it is effective. Because readers value them, educational blog entries like how-tos, tutorials, buying recommendations, and listicles are often seen. By providing insights, you may establish your brand as an authority in the field and increase interest in it.
To increase engagement, concentrate on producing more material for your blog. Just be careful to maintain depth and quality. Then, to continue attracting people and search engines, keep adding value.
Optimize Every Piece of Content You Post to Boost Your Ranking
Search engines like Google and others index a wide range of digital content. Press releases, blog entries, guest posts, images, memes, videos, and infographics fall under this category. Use relevant keywords to optimize your content formats so your target audience can find and rank them.
Provide a complimentary eBook, data report, or whitepaper
This B2B lead generation and sales method has probably been used on other websites; after spending some time on a particular page, a popup window appears providing a free eBook or another helpful resource. This is an excellent B2B lead generation method because it allows for something of value in exchange for someone’s contact information.
Create a valuable material jam-packed with helpful information, and publish the download link in the proper places on your website. Visitors should be directed to a specific landing page via the link or popup where they can complete a B2B lead form to receive the free download.
Apply the recommended practices for landing pages above, and stress that downloading is free.
Wrapping up
Profitable businesses are those that are expanding. Profitability, however, can only be achieved when the correct clients use your goods and services. So even though it’s not impossible, finding clients and prospects is a process that must be treated carefully.
All of your subsequent steps in the sales cycle will be built on a solid foundation of lead generation tactics. Be clever and original while attracting visitors and encouraging conversions.
