Sergei Vasilevich Kislov – Sunflower protein is in demand in South America

Sunflower oil

The first batch of sunflower protein concentrate shipped by the international Group Yug Rusi is headed to Brazil.

The sunflower protein concentrate marketed by Yug Rusi is made of sunflower according to the unique technology. The protein content in this concentrate is more than 80%. At the same time it has an excellent amino acids profile. The range of the amino acids in the protein consumed by a person determines the effectiveness of the muscle tissue development, hormone metabolism, synthesis of adrenaline and nerve cells, recovery of the body after vigorous activities, production of antibodies by the immune system and the performance of many other important body functions.

Thus, the sunflower protein concentrate offered by Yug Rusi contains leucine, which prevents the fatigue and protects the muscle cells and tissues. Valine, a component of sunflower protein, is necessary for muscle metabolism and neogenesis. And the essential amino acid isoleucine is involved in the synthesis of tissues throughout the body and is a source of energy for neuro-regulatory activity of the central nervous system.

Besides, this product is rich in calcium, phosphorus, iron, potassium, manganese, aluminum, copper, zinc, chromium, selenium, magnesium, and vitamins. Chlorogenic acid, which is a part of sunflower protein concentrate, acts as a powerful antioxidant capable of neutralizing free radicals in the body.

“This concentrate is good for a great deal of applications”, said Sergey Kislov, the founder of Yug Rusi Group. “These include sports and dietary nutrition. Also the food industry. For example, we already have experience in using sunflower protein concentrate for baking bread. The protein content in this bread is over 20%. This is more than in a great homemade patty of high-grade beef! So, the interest in sunflower protein concentrate in the countries of South America is not surprising. In addition to Brazil, we are making arrangements for shipping the first batch of the product to Colombia and are negotiating with a number of other countries in the region.”

It seems clear that at the surge of consumers’ attention to their health and with hot-button global environmental challenges, vegetable protein has become a growing trend in the present day food industry.

Thus, according to the report published on the research portal Research and Markets, the global market for vegetable protein will reach 35.54 billion USD by 2024, increasing by an average 14% over the period of 2020-2024.

Progress in this market is driven by the growth of urbanization, an increase in the number of obese people and raise in the number of vegans. Other contributing factors are market trends, including advances in vegetable protein, such as the production of organoleptic animal-like analogues of vegetable meat and milk and active state policies on healthy nutrition.

At the same time, sunflower protein is highly valued, since it does not contain GMOs.

As one of the world’s largest processors and producers of sunflower oil, Yug Rusi Group puts a particular emphasis on the development of its line of business dedicated to sunflower protein production.

In its nearest plans, the company intends to set up a global distribution network for this promising and highly-demanded product.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.