Rank Tracker is part of the SEO PowerSuite toolset, a comprehensive SEO software suite. Rank Tracker specifically focuses on keyword tracking and rank monitoring. The tool also focuses on keyword research offering a wide range of methods.
A user can start with seed keywords. Begin by entering a few seed keywords related to your topic or industry into Rank Tracker. These seed keywords should be broad terms that represent your business or the main topics you want to target.
The tool implies that a user chooses one or several methods to generate keyword suggestions based on the entered seed keywords. These methods include:
- Related searches: Rank Tracker will retrieve related search queries from search engines based on your seed keywords.
- Autocomplete tools: Rank Tracker can use autocomplete suggestions from search engines to generate keyword ideas.
- Related Questions: Rank Tracker can extract questions related to your seed keywords from search engine results.
- Keyword Gap: Rank Tracker delivers the keywords used by your competitor and not used by you.
Besides, a user can enter the URLs of your competitors’ websites, and Rank Tracker will analyze their keyword rankings to provide keyword ideas.
The tool helps you analyze keyword metrics. Once you have a list of keyword ideas, Rank Tracker provides metrics to help you evaluate their potential. These metrics include search volume (how many times a keyword is searched for per month), competition (how many websites are targeting the same keyword), and keyword difficulty (how difficult it is to rank for a keyword).
Based on the keyword metrics, you can refine your list by focusing on high-volume, low-competition keywords. Additionally, you can expand your keyword list by running the keyword suggestion methods again or exploring related terms.
Your keywords can be organized into relevant groups or categories. This helps with website structure and content planning. A user can prioritize keywords based on their relevance, search volume, competition, and business goals.
After implementing your targeted keywords on your website, you can use Rank Tracker to track their rankings in search engine results. This helps you evaluate the effectiveness of your SEO efforts and make adjustments as needed.
Remember that keyword research is an iterative process, and it’s essential to regularly review and update your keyword strategy based on changes in search trends, your business goals, and competition.
Rank Tracker delivers each function as a logical step clearly indicated in a user-friendly interface. It is easy to find all the keyword research methods in one tab. Then go to Target Keywords, track keyword ranking in detail and map your keywords to your pages. SERP Analysis will give you a comprehensive grasp of correlations between ranking factors and distribution of positions in organic search of a specific keyword.
Here’s a dedicated tab for Competitor Research. A user can find their competitors by domain, topic, or analyze competitors’ most successful pages.
Rank tracking implies having the possibility to create customizable SEO reports to present the current results and observe the changes in the keyword rankings through time, and Rank Tracker allows to track
