Along with delicious food and great service, the ambience is one of the most important aspects of restaurant success. A primary reason why people eat out is for the ambience, otherwise, they’d just order in or cook themselves.
Check out these practical tips on how to improve your restaurant’s atmosphere in order to attract more clients.
Install A Television
Nowadays customers aren’t ready to unplug from the outside world no matter where they are so restaurants are competing with smartphones. Creating a better restaurant ambience by employing unconventional tools like television has become a necessity if you want to stay ahead of the competition and attract new customers. When you tailor showings to your clientele, you can create the atmosphere you want. For instance, showing a viral funny video instantly improves the atmosphere to that of laughter, while switching to sports instantly creates an ambience of sportsmanship.
Have A Theme
Having a theme for your restaurant means an all-inclusive idea that showcases what you serve, how you serve it, and the atmosphere that you serve it in. By combining all of these moving parts into one concept, you create a solid image that customers will associate with your business. There’s a myriad of good reasons why creating a theme for your restaurant will improve the atmosphere and attract more customers. Your theme will dictate your atmosphere which makes it all the more relevant.
Here are tips for when you’re choosing a theme:
- Study your competition by looking around your area to gauge what kinds of restaurants are already there. This is to make sure there aren’t many, if any, with the same concept as yours.
- Make your theme as unique as possible. For example, successful restaurants often have signature dishes only they have the recipe to or buns that have the restaurant logo seared onto them
- You should factor in your location in deciding on the theme. For instance, if the location of your restaurant is a business area, a theme that incorporates an atmosphere that caters to business people going out to lunch or even holding meetings is better suited than say a noisy sports bar
Maintain A Clean Environment
A dirty atmosphere is a good way to lose all your customers and not attract new clientele. A clean environment with a fresh smell and everything in its proper place is key in restaurant management. It’s the foundation. Regardless of how hard you work on everything else, an unclean environment will have several adverse consequences.
You’ll lose both old and new clients, you’ll open yourself up to an expensive lawsuit when a customer slips and falls on a puddle of un-mopped dirty water, or worse, your restaurant will be shut down for violating health codes.
Here’s how to keep your restaurant clean:
- High traffic surfaces (door handles, railings, seats, tabletops) must be wiped down as frequently as possible.
- Consider having any communal condiments that usually live on tables, like bottles of ketchup removed, and providing them only when they’re asked for, wiping them down after each use.
- Spot clean windows and glass doors often so they are free of smudges and streaks.
- All washrooms must be scrubbed clean and sanitized. Then checked multiple times per shift and cleaned as necessary
- Enforce strict clean hands and clothes protocol among, particularly among the servers
Harness The Power Of Lighting
Proper lighting is often underrated, with many restaurants overlooking the fact that it determines the mood. Not only that, the atmosphere that the right lighting creates has been shown to increase sales. This is manifested in different ways. For instance, even food looks more appealing in the right lighting. Consider the fact that lovely rose tainted lights are more likely to attract passing customers than harsh yellow lights.
There are many considerations in choosing the right lighting that will improve your atmosphere. Things to factor in include:
- The food you serve
- The type of mood you want to set
- Your restaurant’s theme, such as the color scheme
- Your working hours
- The kind of customers you have or the ones you wish to attract
For example, if your restaurant operates primarily in the evening, don’t use bright, harsh lighting. This kind of lighting is better suited for breakfast cafés because they operate in the morning. At night people want to wind down and relax. Instead, you should choose softer tones, experimenting with color to give off a fun vibe for a relaxing night that’s sure to attract new customers.
The restaurant industry is fiercely competitive, so attracting new clients is not an easy feat. However, it’s proven that one of the best ways to do this is by improving your restaurant’s atmosphere. With practical tips like picking a theme, using light to your advantage, and installing a tv, attracting new clients will become a lot easier.