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“Trust, But Verify”: Why This Old Mantra Is a New Imperative in the Deepfake Age 

Facial tracking, detection and recognition technology, Security system. Cyber security and Security password login online

By Matthew Geyman

You trust your team. But in the age of deepfakes, trust alone isn’t enough. With AI-driven scams growing more sophisticated, your strongest defence is a vigilant culture. In this urgent piece, Matthew Geyman reveals why “trust, but verify” is more relevant than ever—and how to embed it into your organisation. 

When Gallagher Re’s CEO recently revealed that the global insurance broker had conducted a simulated $10 million deepfake scam internally to test employee vigilance, it was a striking reminder that we’re now locked in a cyber arms race – and culture is our first line of defence. 

We’ve moved beyond phishing emails and suspicious attachments. The age of AI-generated deepfakes is here, and it’s escalating with a speed that should give every organisation pause. In 2023, around 500,000 deepfake videos were circulating online. This year, that number is expected to surpass 8 million. Financial services firms – guardians of money, trust, and identity – have become prime targets. 

These synthetic frauds are no longer crude or cartoonish. We’re seeing real-time video deepfakes that can mimic voices, faces, and even behaviours with unsettling accuracy. For cybercriminals, the playbook is simple: impersonate a trusted executive and authorise a high-value transfer. For businesses, the question is far more complex: how do you train your people to tell the difference between what’s real and what’s AI-generated illusion? 

An Evolving Threat That Starts with Human Error 

One of the most powerful defences against deepfakes isn’t just technological – it’s behavioural. The Gallagher Re simulation wasn’t just a gimmick; it was an exercise in instilling a security-conscious mindset. The aim isn’t to make people paranoid, but confident enough to challenge something that doesn’t feel quite right. That’s a cultural shift. 

There’s an old-fashioned but highly effective control many organisations should revisit: the two-person rule. Before the days of multi-factor authentication (MFA), it was common practice that no single person could authorise a large transaction alone. It’s a principle worth resurrecting. Call it “MFA for humans” – one initiates the request, another approves it. Even AI can struggle to simulate an entire conversation chain with multiple people on the fly. 

Spotting the Uncanny: Training for Deepfake Detection 

Teaching teams how to detect deepfakes is another pillar of resilience. While the technology is evolving rapidly, there are still telltale signs: 

  • Ask the unexpected: In a video call, asking someone to wave their hand across their face at different speeds can reveal rendering artefacts. Current algorithms often struggle to keep up with motion.
  • Side profile checks: Prompt the person to turn their head quickly from side to side, up and down. Many deepfake systems can’t convincingly simulate this from multiple angles.
  • Repeat the call: Suggest dropping and redialling. A genuine caller won’t object. A scammer relying on pre-rendered video might not return.

But most importantly, remove the stigma from calling out suspicions. Organisational culture needs to empower employees to say, “Something doesn’t feel right,” without fear of embarrassment or repercussions. The cost of silence is far greater. 

Innovation Must Be Matched with Collaboration 

At a national level, the work being done by the Accelerated Capability Environment (ACE), the Home Office, and partners like the Alan Turing Institute is showing real promise. Initiatives like the Deepfake Detection Challenge – where cross-sector teams created, tested, and benchmarked AI models against synthetic content – demonstrate the vital role of public-private partnerships. These efforts don’t just produce tools; they create repeatable methodologies and gold-standard datasets that are essential for keeping up with the pace of AI-enabled threats. 

And while much of this effort rightly targets areas like child exploitation and disinformation, the spillover benefits for fraud detection in financial services are significant. Better models, curated data, and forensic detection tools are the building blocks of tomorrow’s cyber defences. 

Culture is the Firewall 

Ultimately, technology alone won’t save us. Yes, we need better detection tools, smarter AI, and stronger controls – but without a security-first culture, it all crumbles. We need workplaces where curiosity and caution are not only allowed, but expected. 

In the fight against deepfakes, “Trust, but verify” is more than a Cold War relic. It’s a principle for the digital age – and one that every financial services firm should be embedding in their people, their processes, and their technology stack. 

The arms race is on. And it’s time we made sure every employee is trained, empowered, and ready to respond – not with fear, but with vigilance.

About the Author 

Matthew GeymanMatthew Geyman began his career working in the London insurance market as an IT manager for an underwriting firm. He saw a gap in the market for innovative IT with integrity and in 1996 founded Intersys. The business began as a one-man IT department, with Matthew zipping around the City of London on a motorbike. Nearly 30 years on, Intersys has grown into an award-winning, security-focused Managed Service Provider with more than 40 staff and over 140 live clients serving the UK and beyond.

Beyond Finance: The Potential of Blockchain for Supply Chains in Middle East and Africa 

Unrecognizable corporate manager securing data integrity of supply chain via internet of things solution based on blockchain technology.

By Anthon Garcia and Emmy Borromeo

Blockchain is usually associated with cryptocurrency. However, it’s more than just about digital money. In the Middle East and Africa, this technology has the potential to redefine supply chains, substantially improving authenticity, traceability, and efficiency. Blockchain-powered platforms are emerging to facilitate this welcome development. 

In 2017, “blockchain” was crowned Buzzword of the Year by supply chain publication Supply Chain Dive. At the time, blockchain had taken over corporate boardrooms, where stakeholders discussed how this emerging technology could enhance their strategies.   

Industry reports abounded. Many companies were eager to explore its potential.  

Fast forward to today, blockchain has become more than just a mere buzzword. Globally, the blockchain market is expected to hit $248.9 billion by 2029. This is according to a 2024 industry report from Markets and Markets. From last year till 2029, the market is poised to achieve a 65.5 compound annual growth rate.  

From being a potential driver of growth — especially in terms of transparency, security, and operational efficiency — it has emerged as a key component of decentralised finance, occupying an indelibly important spot in the financial world. However, its applications are well beyond that. 

Not just about digital money 

When we think of blockchain, we typically associate it with cryptocurrency. After all, when it was officially introduced in 2009, its first application was the Bitcoin cryptocurrency. 

Nonetheless, blockchain is more than just about digital money. 

At its core, this technology is a decentralised, secure digital ledger that records transactions in a way that can’t be altered or tampered with. Because of its inherent security, it has become widely linked with financial applications like banking and payments.   

Today, where many industries are digitising outdated systems in favour of efficiency, blockchain is playing a pivotal role that goes beyond financial applications.  

For Angus O’Callaghan, Head of Trading and Markets at XDC Network, global trade and supply chains are industries that reap substantial benefits from this technology. In such industries, companies still heavily rely on physical documents to process shipments. It won’t be unusual for huge companies, in particular, to have an inch-thick stack of documents for each container at every port. 

As a result, delays, errors, and fraud risks are rampant. 

“Blockchain solves that,” Angus shares in an interview for The European Business Review. “When you get there, it’s already verified. You can see all the signatures. You can see everyone that’s approved for this container to arrive, for example,” he adds. 

Companies like XDC Network — a hybrid blockchain designed for enterprise use — offer scalability, interoperability, and military-grade security. With features like high transaction speeds, low costs, and compliance with global standards such as ISO 20022 (a financial messaging standard for seamless integration with banking systems) and MLETR (Model Law on Electronic Transferable Records, which enables the legal recognition of digital trade documents), these networks help drive blockchain adoption across various industries beyond finance. 

Reducing errors, fighting counterfeits  

With blockchain redefining how logistics operate, many other industries stand to benefit. One such example is the global pharmaceutical industry. 

For companies like Chekkit, a leading blockchain-powered authentication and traceability platform for FMCG and pharmaceuticals in Africa, the Middle East and Africa (MEA) region presents opportunities for blockchain adoption. The region, with Saudi Arabia leading the pack, has been embracing blockchain and other advanced technology to enhance transparency, security, and efficiency across various sectors, including healthcare and pharmaceutics.   

“We have the ambition to scale the use of our patented cryptographic GS1 product codes and AI-powered embedded API across the developing region and into the Middle East following the prevailing number of deaths caused by counterfeits and substandard drugs and food in the region,” Dare Odumade shares in an email interview.  

With GS1 product codes — global standards for uniquely identifying and tracking products — combined with blockchain and cryptographic verification, pharmaceutical supply chains in the MEA region can substantially improve.   

“[The World Health Organisation] reports an average of 500,000 people die every year in Africa as a result of this issue. And this issue is a direct product of supply chain fragmentation, especially in the healthcare sector, where the growth of digital healthcare solutions remains siloed. However, there is hope, as leading governments in Africa and the Middle East have begun mandating product serialisation and traceability for drugs and food following global standards (GS1). This is a game-changer, enforcing product and supply chain data to be shared with local FDAs in real time,” Dare adds.  

Egypt, Algeria, Ethiopia, and recently Nigeria have adopted this policy, while the Gulf FDA has also approved it, with Saudi Arabia leading since 2017. Full adoption in the country is expected by this year, Dare states.   

In Saudi Arabia, this push for serialisation has already led to widespread adoption, with thousands of pharmacies, wholesalers, and suppliers actively leveraging product serial codes for inventory management, shipping, and receiving.  

All this signals a more mature opportunity for utilising blockchain-driven solutions.  

An expanding role 

The expanding role of blockchain cannot be ignored. As discussed, this technology is now considered a critical, game-changing tool for securing supply chain data integrity — especially in regions like MEA where traditional systems continue to pose verification challenges.  

Many consumers, wholesalers, and even customs officials struggle to validate the true origin of products, as they often rely on hard-copy documents that can be easily manipulated.  

“Blockchain today can be perceived as a competitive advantage but with rapid adoption in government and private industry operations, there will be a market pull increasing the demand for standardisation of supply chain operation data sharing and physical product (asset) digitisation,” Dare remarks, further noting the growing importance of deploying top-tier security.  

Meanwhile, for Angus, blockchain’s potential is poised to expand well beyond finance and supply chains. In an interview, he mentions that insurance is another industry that deals with large volumes of documents. As with other sectors with this issue, it can be costly, slow, and prone to errors. With blockchain, insurance companies can benefit from accessing authentic data instantly via digitally verified records.  

Additionally, blockchain-based platforms can also help address inefficiencies in raising capital, especially for small and mid-sized enterprises (SMEs). 

“Whether you’re looking at multibillion-dollar companies, startups, or SMEs, the process of raising capital is inefficient. And that inefficiency exists on both sides. Companies struggle to access funding, while investors don’t have enough opportunities to invest and gain exposure to businesses like these,” Angus notes.  

“This process is generally run by banks, and they will continue to control it. But there are a lot of platforms coming out now that will give retail and smaller investors access to these opportunities — something they haven’t had to date. It looks like an excellent technology,” he says. 

But whether it’s about blockchain’s role in the supply chain, insurance, or capital access, one thing remains: the digitisation of physical assets is on the rise. As Dare concludes, “As demand for physical asset digitisation into on-chain assets continues to rise, so too will the growth and evolution of blockchain use in non-financial applications.”

About the Authors  

Anthon GarciaAnthon Garciais an award-winning journalist and book editor based in Dubai, United Arab Emirates. He currently writes freelance for Economy Middle East, Energy and Utilities, Inc. Arabia and Cityscape Intelligence. He graduated with an AB English degree from the University of the Philippines and an MBA from Western Global University. 

Emmy-BorromeoEmmy Borromeo is a writer and digital content strategist based in the Philippines. With a background in Economics from the University of the Philippines, she has written freelance for publications across the Middle East and the UK, covering business, economy, technology, and energy. 

How to Evaluate Pen Test Pricing

cybersecurity

More companies are investing in penetration testing than ever. Whether it’s for regulatory compliance or for preventing breaches by finding vulnerabilities in exposed applications before cybercriminals do, penetration testing is a fantastic security process.

However, the penetration testing services market is still highly variable. A seemingly similar pen test could cost £ or £££+, so what’s the difference?

Some pen testing vendors might quote tens of thousands of pounds or euros for a web application pen test; others might ask for a few hundred pounds or euros for what appears to be the same result, i.e., a “pen test report.”

With regulations like DORA making some level of testing mandatory (e.g., threat-led penetration testing) for many organisations, buyers need more clarity about what they are getting.

To help security and IT teams make more informed buying decisions when it comes to offensive security, here’s what you need to know about how penetration test pricing really works.

Pen Test Pricing Can Be Broken Down Into 3 “Levels”

If we were to give just one piece of advice, it would be to look for a test that is correctly scoped.

Scoping is the process a testing service provider uses to decide the right amount of time and correct methodology to test your environment thoroughly.

Fair test pricing reflects realistic scoping.

Here’s what to watch out for in today’s pen testing market to make sure you get a fair pen test price that is properly scoped.

1. A “too good to be true” pen test price (underscoped)

A pen test that costs a few hundred euros/pounds is unlikely to be high quality – or safe.

A pen test at this price likely means that the vendor is cutting corners somewhere, whether that’s not having proper insurance in case something goes wrong, not giving you enough time, or even that the testers are not properly qualified.

At this price, there are serious risks for companies not included in the price.

Any company that wants to conduct a pen test also needs to make sure that the penetration test they buy is not a vulnerability scan (some less reputable firms will sell vulnerability scans as pen tests).

That’s why it is extremely important to query the pen testing provider about what testing methodologies will be used during the test. A pen test will likely include a vulnerability scan, but should not solely consist of one.

Another reason a pen test cost might be very low, even if the vendor is a high-quality provider and all seems to be above board, is that the project may not have been correctly scoped.

It’s possible that a vendor hasn’t taken your unique situation into consideration, or you’re getting a standardised time-bound range (aka “one-way scoping”) that is incorrect in terms of what you need to test.

2. A fair price pen test

The rough price of a quality pen test from trained testers backed by insurance and quality processes starts at around £1200 per day.

However, even if the price seems to check out, you still need to do some research.

We recommend that all companies considering a pen testing provider ask them for their:

  • Insurance in case of damage to their environment.
  • Methodologies, because even reputable providers can sometimes position a vulnerability scan as a pen test.
  • Qualifications and accreditations. CREST is the gold standard.
  • Speciality in offensive security.

When it comes to scoping, make sure the statement of work is tailored and details the vendor’s approach, i.e., we will be testing for x, y, and z in this environment.

3. Too expensive (overscoped)

It is possible to pay too much for a pen test, even if it is high-quality. However, it’s also surprisingly easy to avoid getting ripped off when entering into a contract with a pen test provider.

Typically, when you get a range of quotes, one might be considerably higher than the rest (possibly double what others are).

However, this doesn’t necessarily mean that the company giving you a high quote for a pen test is trying to take advantage of you or is overcharging for their time. It could just mean that they have overscoped your situation.

If the day rate quoted is fair (i.e., roughly in line with other quotes), but the total engagement price is much higher, the company giving the quote may have overestimated the time needed for your project.

How to Guarantee a Fair Price Pen Test

The best way to get a fair price for a pen test is to be involved in the scoping process, i.e., going back and forth with the pen testing provider to determine exactly what will be tested, how it will be tested, and for how long.

This also helps you vet the pen testing provider. As a general rule, the more interested a company is in scoping your test correctly, the better.

Have a conversation with the people who will be providing the pen testing service to get an understanding of what they will be testing and how they will be testing. Does their methodology cover your needs and give you the assurance you’re looking to get out of the penetration test?

If there are zero scoping questions, the engagement will probably be overscoped by default.

Trump’s Trade Tactics Risk Damaging America’s Global Image, Warns Citadel Chief

trump

Citadel founder and Republican megadonor Ken Griffin issued a rare rebuke of President Donald Trump’s trade policies this week, warning that the escalating tariff war is eroding America’s credibility and tarnishing its global image.

Speaking at the Semafor World Economy Summit in Washington, Griffin described the United States not just as a country, but as a global symbol of trust, stability, and aspiration. “The U.S. was more than a nation—it was a brand,” Griffin said. “That brand represented our culture, economic strength, and military might. We’re chipping away at that now.”

Griffin, whose hedge fund is among the world’s largest, noted growing apprehension in financial markets, particularly over U.S. Treasury securities. These instruments, once seen as the bedrock of global financial security, are now under scrutiny due to concerns over America’s unpredictability in trade.

“Think of your favorite product—you choose it because you trust the brand,” Griffin said. “U.S. Treasurys used to be that gold-standard brand in global finance. That trust is fading.”

Traditionally, Treasury bonds act as a safe harbor during market turmoil. But recent months have shown a different pattern. Investors, spooked by Trump’s aggressive trade stance, have pulled back from American assets altogether. The U.S. dollar hit a three-year low this week, oil prices fell, and equities have lost nearly $7 trillion in value since mid-February, according to S&P Dow Jones Indices.

JPMorgan Chase CEO Jamie Dimon echoed Griffin’s sentiments in his annual letter to shareholders. Dimon warned that America’s unique role in the world—rooted in economic power, military alliances, and moral leadership—could be compromised if the U.S. chooses isolation over cooperation. “America First is okay,” Dimon wrote, “as long as it doesn’t mean America alone.”

Griffin drew parallels between the nation’s reputation and high-end brands, comparing the U.S. to a designer label whose quality is suddenly in question. “Rebuilding trust takes time—sometimes a lifetime,” he said.

The message to the White House was clear: Protect the integrity of America’s standing in the world. “Leadership means acting in ways that reinforce confidence, not corrode it,” Griffin stressed. “Once a brand loses its shine, the road to restoration is long and uncertain.”

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Clark Johnson “What Happens When No One Remembers the Manual”

Clark Johnson

Clark Johnson does not usually get airtime. A historian and policy analyst with a deep bench of Cold War knowledge, he gives answers that provide context, nuance, and the ability to sit with discomfort. This often sits uncomfortably with the demands of modern political discourse, where sound bites tend to crowd out substance.

Johnson is often published in academic and policy journals; a number of pieces are collected in his 2022 Uncommon Arguments on Common Topics: Essays on Political Economy and Diplomacy

Clark has worked as a senior advisor, economist, or team leader with the US Departments of Defense, State and Treasury and USAID, among others.

In a recent conversation, Johnson offered a sobering assessment of the present moment. He believes the current strain on American institutions from the collapse of diplomatic alliances to the erosion of constitutional norms may be more severe than anything the country has experienced since the Civil War. He argues that any real path to recovery must begin with two things increasingly rare in public life: a deep sense of history and clear, coherent thinking.

For Johnson, the core issue undermining American decision making today is not just short term thinking, but an outright disconnection from the past. He sees history not as a backdrop but as a crucial operating manual that political leaders are no longer bothering to consult.

His analysis is clear when he talks about foreign policy. Johnson sees the Reagan administration’s diplomacy at the end of the Cold War as surprisingly strategic. Rather than humiliating the Soviet Union, Reagan and Secretary of State George Shultz worked to position Russia as a partner in peace. They made efforts to understand Soviet leadership and sought arms control not as a competition, but as a structural rebalancing.

That approach, Johnson argues, was discarded in the 1990s. He sees the Clinton administration’s expansion of NATO as a critical misstep, one that ignored the fragile groundwork laid by Reagan, Shultz and Ambassador Matlock. Clinton, influenced in part by domestic political incentives, chose to extend NATO into Eastern Europe. In doing so, he upended the tacit understanding that NATO would not encroach further into Russia’s sphere. This decision, Johnson believes, contributed to the hostility that defines U.S. Russia relations today.

Despite this, Johnson is no apologist for the post 1990s realignment. He sees the Trump administration’s approach to foreign policy as incoherent and self serving. Trump’s admiration for Vladimir Putin, in Johnson’s view, was more personal than strategic. He views Trump’s tariff wars, beginning with the doubling of tariffs on Canadian aluminum and the inflammatory rhetoric around Canada’s statehood, as theatrical distractions rather than meaningful policy.

In Johnson’s framework, this kind of behavior reflects a broader problem: the absence of context. He sees America acting impulsively, disregarding and even destroying institutional memory and continuity.

The same pattern holds in the media landscape. Johnson acknowledges that high quality analysis is still available; he points to outlets that occasionally platform legal scholars and policy experts – but the overwhelming effect of digital fragmentation, in his view, is confusion. The spread of information silos has made it more difficult for the public to distinguish informed analysis from grievance-stroking.  And with the decline of local journalism, Johnson believes that Americans have lost something even more basic: a shared sense of what is happening in the world around them.

But he remains hopeful. Johnson finds value in independent journalism and in international voices that still hold institutional knowledge. He points to Canada’s Mark Carney, recently elevated to Prime Minister and previously governor of both the Bank of Canada and the Bank of England, as an example of the kind of seasoning that is rare among national leaders. Expertise is available, if we choose to tap into it.

In the end, Johnson’s argument is simple but weighty. Expertise matters. Judgment matters. History matters. Integrity matters.  And in a country that too often discards all of these, it is worth listening to the people who still know how to find them.

China Strikes Back in Escalating Trade War with Rare Earth Curbs and Tech Push

china-US tradewar

A trade war between the world’s two largest economies has intensified, sending shockwaves through global markets and raising the spectre of a recession. The United States and China have imposed steep tariffs on each other’s goods, with American levies on Chinese exports reaching as high as 245%, and Beijing retaliating with a 125% tax on imports from the US.

While consumers and industries brace for continued instability, Beijing is signalling both resilience and readiness. President Xi Jinping’s government has repeatedly stated that it prefers dialogue, but insists it will “fight to the end” if pressured. State media have urged citizens to band together in the face of adversity, with one official declaring that “the sky will not fall.”

China’s expansive domestic market offers some cushion to the blow on its export sector. The government is rolling out subsidies, travel incentives for retirees, and other programs to stimulate local spending, aiming to transition from a factory-driven economy to one powered by consumers and innovation.

That shift has already begun. Chinese tech giants are making strides, with homegrown AI tools like DeepSeek challenging American counterparts and EV manufacturer BYD surpassing Tesla in global sales. Massive investments, including a $1 trillion commitment over the next decade, underscore China’s ambition to lead in sectors such as artificial intelligence and renewable energy.

Despite U.S. efforts to reroute supply chains, American firms have struggled to replicate China’s scale and efficiency elsewhere. China’s decades of industrial expertise and deep infrastructure continue to be a strategic advantage.

China is also leveraging geopolitical strategy. The Belt and Road Initiative has expanded Beijing’s influence across Southeast Asia, Latin America, and Africa. Trade with these regions has surged, reducing reliance on the U.S. and deepening China’s ties with the Global South. Once heavily dependent on American agriculture, China now imports more soybeans from Brazil, and cultivates more domestically.

The U.S. remains a key economic partner, but it’s no longer China’s largest export market—Southeast Asia now holds that title. In 2023, China was the biggest trading partner for 60 countries, double the number aligned with the U.S.

While President Trump initially stood firm, equating his tariffs to “medicine,” a steep drop in U.S. bond markets led him to pause the bulk of his measures for 90 days. Experts note that the bond market has become a pressure point the Chinese leadership can exploit. Holding roughly $700 billion in U.S. Treasuries, Beijing has hinted at reducing purchases, though economists caution this could backfire by destabilising the yuan and damaging China’s own holdings.

More potent, however, may be China’s near-total control of rare earth minerals—critical components in everything from smartphones to missiles. Following Washington’s latest tariff announcements, Beijing restricted exports of seven key rare earths essential to AI chip production and green technologies. With more than 90% of global refining capacity, China’s grip on the supply chain poses a serious threat to high-tech manufacturing worldwide.

In a related move, China also banned the export of antimony, a crucial material for flame retardants and semiconductors, doubling its price and sparking global panic buying.

As tensions rise and retaliatory moves escalate, the world is being pulled into a new era of economic fragmentation—one shaped not just by tariffs, but by technology, minerals, and geopolitical alliances. The trade war may have started with steel and soybeans, but it’s ending up reshaping the architecture of global power.

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IMF Warns Trump’s Tariffs Threaten Global Growth, US Economy Faces Sharp Slowdown

US Economy Faces Sharp Slowdown

President Donald Trump’s aggressive trade strategy is casting a long shadow over the global economy, according to a stark new warning from the International Monetary Fund. In its latest World Economic Outlook, released Tuesday, the IMF downgraded growth forecasts for nearly every region, citing escalating tariffs and mounting uncertainty.

The report forecasts global expansion will drop to 2.8% this year, down from 3.3% in 2024 — well below historical norms. The United States, once a key driver of global momentum, is expected to see growth shrink to just 1.8% in 2025, compared to 2.8% the previous year.

The IMF made clear that Trump’s recent flurry of trade duties — which raised the average U.S. import tax to a century high — is a major factor behind the gloomier projections. Nearly half of the downgrade in U.S. growth, said IMF Chief Economist Pierre-Olivier Gourinchas, stems from these new levies. Even before the announcements, the mere uncertainty surrounding trade policy had begun to dent consumer and business confidence.

“These tariffs are delivering broad-based damage,” Gourinchas said, adding that their long-term effects will be “negative for all regions.” The IMF emphasized that the risks to the global economy are “firmly tilted to the downside.”

The Fund also revised its U.S. inflation outlook upward, now expecting a 3% rise this year — up from its 2% January estimate — partly due to the inflationary pressure of increased import costs. Many economists warn that easing interest rates now, as President Trump continues to urge, could further fuel inflation. The president has repeatedly called on the Federal Reserve to cut rates, recently launching a personal attack on Fed Chair Jerome Powell.

In response to questions about political pressure on central banks, Gourinchas underscored that “central bank independence remains a cornerstone,” suggesting that monetary policy should remain shielded from political interference.

The IMF said the report was finalized under “exceptional” circumstances, noting that Trump’s tariff rollout on April 2 forced them to discard near-completed forecasts and recalculate amid shifting policy ground. “We’re entering a new era,” Gourinchas told reporters, “as the global economic system that has operated for the last 80 years is being reset.”

Echoing the Fund’s concerns, European Central Bank President Christine Lagarde told CNBC that open trade has historically bolstered growth across continents. She warned that the ripple effects of U.S. tariffs will be felt in Europe too, though she does not foresee a eurozone recession.

While the IMF left the door open to a more optimistic outlook if trade frictions ease and new agreements bring clarity, the current trajectory, it says, is troubling. Without a de-escalation in trade tensions, the fund warns, the global economy may face not only slower growth — but prolonged instability.

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Simon Bowes

AI Will Create the New Digital Workforce in Health

Technology in Healthcare

By Dr. Gleb Tsipursky

In the rolling hills of southern Ohio, Adena Health System is quietly undertaking a transformation that could reshape how health systems across the country think about Generative AI. Rather than treating AI as a buzzword or bolting it onto existing operations, Adena’s leadership is strategically designing a digital workforce—one that enhances care, improves clinician well-being, and reimagines how patients engage with healthcare. At the center of this change are Jamie Smith, Chief Information Officer, and Heather Sprague, Chief Human Resources Officer: I interviewed them about how they are steering AI implementation with clarity, purpose, and a deep respect for the human side of health.

A Strategic Start With Tangible Goals

Adena is no stranger to technological progress. As Smith described it, the system prides itself on being “cutting edge, but not bleeding edge”—eager adopters, but grounded in strategy. Their current push into AI reflects this ethos. Recognizing the uncontrolled proliferation of tools labeled “AI” across the industry, Smith and Sprague are pursuing targeted investments with well-defined objectives. Rather than simply reacting to vendor hype, they’ve set three core use cases for AI over the next 12 to 18 months: predictive analytics, clinician efficiency, and consumer-grade patient interactions.

Recognizing the uncontrolled proliferation of tools labeled “AI” across the industry, Smith and Sprague are pursuing targeted investments with well-defined objectives.

The predictive analytics effort aims to move beyond retrospective data analysis. “We want to stop reacting to things weeks after they happen,” Smith emphasized. By training models on three years of historical patient data combined with current socioeconomic trends, Adena plans to forecast patient volumes, staffing needs, and financial projections with greater precision. This marks a fundamental shift from hindsight-driven planning to proactive, evidence-based decision-making.

Building Tools That Work for Clinicians

But it’s not just the back office where AI is being deployed. Adena’s most immediate AI pilot focuses on easing clinician burden—a leading contributor to burnout across the healthcare sector. Partnering with Microsoft’s DAX Copilot and Epic Systems, Adena is testing a language learning model that enables ambient listening and auto-documentation. Physicians speak naturally during patient visits while the AI captures and structures the conversation into medical notes, which the clinician then reviews for accuracy.

This seemingly simple change could have an outsized impact. “The first thing I want is to get the clinician away from the keyboard,” said Smith. “Let’s bring back face-to-face care.” By reducing documentation time, physicians could gain back nearly an hour each day—hours they can reinvest in patient care or personal time. Adena is tracking clicks, time in the record, and chart closure rates with Epic’s Signal analytics to ensure the pilot delivers measurable gains.

To prepare the ground, Smith’s team conducted a cross-functional needs assessment and benchmarked best practices from partners like the Ohio State University and national vendors. Physicians were involved from the outset. “Their feedback drove this entire initiative,” he noted. Weekly user groups and monthly committees surfaced key pain points and ultimately guided the selection of AI tools. This user-led approach is essential for buy-in, especially in regions like Appalachia, where there’s still cultural resistance to new technologies.

Navigating Resistance and Generational Gaps

Resistance is not just anticipated—it’s already showing up. While newer physicians fresh out of residency are often eager for innovation, some seasoned clinicians remain skeptical, preferring legacy tools or even dictation phones. As Sprague pointed out, “We’re trying to create solutions that work for all generations in our workforce.” It’s a delicate balance, and the challenge is not just technical, but deeply human.

Smith acknowledged the broader implications with refreshing candor. “If we do this right, we should be able to designate fewer people to manual functions and allow them to focus on a better overall patient care experience,” he said. “That’s a tough message because there is so much uncertainty in this healthcare arena.” While there’s no intent to cut jobs, the shift toward automation inevitably reshapes roles. Sprague emphasized retraining and reskilling as key strategies. “It’s about working at the top of your license—shifting responsibilities to the most appropriate role,” she said. This could mean moving certain tasks from physicians to nurses, or from nurses to medical assistants, while simultaneously expanding roles in IT and data governance.

From Patient Experience to Human Experience

One of the more striking shifts in Adena’s language is the move from “patient experience” to “human experience.” Sprague notes this change is intentional, blending the perspectives of patients, employees, and physicians into a unified focus on people, technology and processes. The human experience should have a direct impact on our employee’s well-being. This reframing goes beyond bedside manner or online portals—it’s about designing a healthcare environment that respects the time, intelligence, and needs of everyone involved.

Sprague notes this change is intentional, blending the perspectives of patients, employees, and physicians into a unified focus on people, technology and processes.

Smith envisions a near future in which AI serves not as a replacement, but as an augmentation of care. He speaks of a “Nirvana” state: doctors finishing work on time and reclaiming their evenings, patients getting faster service and deeper insights into their health, and AI tools serving as reliable, invisible teammates.

That vision includes wearables and connected health devices generating real-time analytics, accessible through user-friendly AI interfaces. The goal isn’t shiny tech for its own sake, but “a digital workforce that enhances the caregiver team,” Smith said.

A Roadmap Rooted in Well-Being

The path ahead for Adena is complex. The AI governance council they’re forming will help ensure consistency, compliance, and safety. Risks—from biased data to over-reliance on automation—are real. But so are the opportunities to improve care, reduce clinician burnout, and build a health system fit for the future.

What sets Adena apart is their refusal to separate technology from the human side of healthcare. “Technology needs to be grounded in the benefit it brings to your local population and community,” said Smith. In a world racing toward AI-driven solutions, Adena’s thoughtful, inclusive, and transparent approach may be exactly what healthcare needs.

As more systems begin to integrate AI across the continuum of care, the model being built in southern Ohio is worth watching. It’s not about chasing the next trend—it’s about shaping the future of health with purpose.

About the Author

Dr. Gleb TsipurskyDr. Gleb Tsipursky was named “Office Whisperer” by The New York Times for helping leaders overcome frustrations with hybrid work and Generative AI. He serves as the CEO of the future-of-work consultancy Disaster Avoidance Experts. Dr. Gleb wrote seven best-selling books, and his two most recent ones are Returning to the Office and Leading Hybrid and Remote Teams and ChatGPT for Leaders and Content Creators: Unlocking the Potential of Generative AI. His cutting-edge thought leadership was featured in over 650 articles and 550 interviews in Harvard Business ReviewInc. MagazineUSA TodayCBS NewsFox NewsTimeBusiness InsiderFortuneThe New York Times, and elsewhere. His writing was translated into Chinese, Spanish, Russian, Polish, Korean, French, Vietnamese, German, and other languages. His expertise comes from over 20 years of consultingcoaching, and speaking and training for Fortune 500 companies from Aflac to Xerox. It also comes from over 15 years in academia as a behavioral scientist, with 8 years as a lecturer at UNC-Chapel Hill and 7 years as a professor at Ohio State. A proud Ukrainian American, Dr. Gleb lives in Columbus, Ohio.

Recommended Family-Friendly Law Firms in Jefferson County, Texas

Family-Friendly Law Firms in Texas
Photo by KATRIN BOLOVTSOVA on Pexels

When seeking legal assistance in Jefferson County, families prioritize firms that offer comprehensive services and demonstrate a commitment to community values and client well-being. A good family-friendly law firm blends professionalism with a client-first approach, ensuring every client receives tailored guidance with compassion and integrity.

Here is a curated list of five legal firms in the area that stand out for their exceptional service:

Marble Law: Modern Legal Solutions with Client-Centric Technology

Marble Law is transforming legal services by combining advanced technology with seasoned legal expertise. This innovative firm streamlines communication, case tracking, and document management to make legal services more accessible and transparent. Marble offers a wide range of services, from family law to immigration, with efficiency and convenience in mind.

What sets Marble apart is its client-centric approach. Clients work with a dedicated team of attorneys who have an average of 15 years of experience, ensuring every case is handled with seasoned insight and professionalism. Marble Law’s unique pay-per-step pricing model replaces traditional hourly fees and upfront retainers with fixed rates for each stage of the legal process, giving clients greater control over their legal costs and clarity from the very beginning.

Germer PLLC: Comprehensive Legal Expertise

Germer PLLC is one of Texas’s largest law firms, with over 100 attorneys working across five offices. Their size and diversity enable them to handle a wide variety of cases, from civil litigation to personal injury defense and medical malpractice.

Germer has earned a reputation for effective representation and ethical practices, securing many settlements in family law cases while still being prepared to take matters to trial. Known for strong case management and ethical representation, Germer is a trusted choice for individuals seeking skilled legal counsel in various legal fields.

The Parker Law Firm

The Parker Law Firm emphasizes character, integrity, and client well-being. Specializing in family law and personal injury, the firm assists clients through challenging times, whether dealing with divorce, custody disputes, or serious accidents. With over 65 years of combined experience, the firm’s attorneys handle a range of family law matters, including divorce, custody, adoption, child support, and restraining orders.

Additionally, The Parker Law Firm offers Spanish-language support to make legal guidance more accessible to a wider community. Their empathetic approach ensures clients receive both strong legal representation and the emotional support needed during difficult situations.

The Law Firm of John & Morgan, P.C.: Personalized Solutions with a Broad Legal Spectrum

The Law Firm of John & Morgan, P.C., is known for its personalized approach to a wide range of legal services. Based in Houston, this firm specializes in areas such as intellectual property law, business litigation, and family law. Whether facing a contentious divorce, requiring estate planning assistance, or seeking corporate representation, the attorneys at John & Morgan provide tailored strategies designed to meet individual needs. Their flexibility and personalized service make them a trusted choice for families navigating legal challenges in various areas of law.

Reaud, Morgan, & Quinn L.L.P.: Champions for Justice with Record-Setting Verdicts

With over three decades of experience, Reaud, Morgan, & Quinn L.L.P. is renowned for aggressive and skilled legal representation. Specializing in personal injury, wrongful death, and product liability, the firm has delivered significant settlements and verdicts, including a record-breaking $104.95 million wrongful death settlement in 2021. They also have a strong family law practice, focusing on divorce, custody disputes, property division, and guardianship cases.

The firm understands that family law matters can be overwhelming, and they provide compassionate, client-focused representation to ease stress and uncertainty. Their commitment to delivering justice and support is reflected in their impressive results.

Find the Right Legal Partner for Your Family

Choosing the right legal representation is one of the most important decisions a family can make. The best legal partners not only bring expertise but also prioritize clear communication, compassion, and client-centered solutions.

These five firms offer the support and guidance families need during challenging times. Whether navigating complex legal proceedings or securing life-changing settlements, finding a firm that aligns with your values and has a proven track record of success will ensure your family’s future is in good hands.

Search Engines and Stock Markets: The Overlooked Role of SEO in Financial Growth

Trading
Image from SciLifeLab

In today’s fast-paced financial ecosystem, visibility is everything. The ability to reach the right audience at the right time with the right information can determine whether a financial product gains traction or fades into obscurity. While traditional marketing strategies and investor relations have long played a central role in financial growth, an often-underestimated factor is silently transforming the digital financial landscape—Search Engine Optimization (SEO).

SEO is typically associated with retail, e-commerce, and content-heavy industries. However, its strategic application in the financial sector, especially in capital markets, fintech, and investment advisory, is both underutilized and misunderstood. This article explores the connection between search engines and stock markets, highlighting how SEO can significantly contribute to financial visibility, investor engagement, and ultimately, capital growth.

The Visibility Challenge in Financial Services

Financial institutions—from publicly traded corporations to fintech startups—compete not only on product offerings but on credibility and discoverability. In an era where retail investors rely heavily on online searches to evaluate companies, investment platforms, and market trends, ranking on Google’s first page becomes a strategic asset.

High search engine rankings translate into brand trust. A strong SEO presence signals relevance, authority, and legitimacy, often shaping first impressions for institutional and retail investors alike. If your company isn’t appearing in search results for key financial queries, chances are you’re losing market interest before a conversation even starts.

Furthermore, as mobile and voice searches increase, financial firms must also adapt to optimize for local queries, conversational language, and zero-click results. The competition for digital real estate on the SERP (Search Engine Results Page) is fiercer than ever—and financial players can’t afford to sit back.

Financial Data and SEO: An Untapped Synergy

Stock market performance is influenced by investor sentiment, and sentiment today is shaped online. Financial content—earnings reports, press releases, investment blogs, and market analysis—must be structured for both human readers and search engines. Yet, many firms publish valuable content without optimizing it for SEO.

Structured data, schema markup, and optimized metadata ensure that financial information is indexed properly and appears in Google News, featured snippets, or even voice search results. This not only drives traffic but enhances investor access to verified, timely information. Additionally, integrating FAQs, video content, and data visualizations into SEO-friendly formats can enhance both discoverability and engagement.

SEO also enables smart internal linking across investor pages, financial reports, and media coverage. This web of connections builds authority and helps both users and search engines better navigate and trust your site.

SEO as a Risk Management Tool

Reputation management is crucial in the financial world. Negative news, inaccurate information, or outdated content can damage investor confidence and stock value. SEO isn’t just about promotion—it’s about control. Through strategic content creation and optimization, firms can influence what stakeholders see first and ensure that the narrative is aligned with their financial strategy.

In crisis scenarios, strong SEO foundations allow companies to respond faster with authoritative, rankable content, mitigating reputational damage. By controlling SERP real estate, firms defend against misinformation, pump-and-dump schemes, or speculative rumors.

SEO also supports compliance and governance. Having accurate, up-to-date, and traceable content indexed by search engines adds a layer of auditability and transparency for regulators and stakeholders.

The Fintech Explosion: SEO at the Heart of Digital Growth

Fintech firms, in particular, are SEO-sensitive. Their entire business models are built on digital interactions—from user onboarding to payment processing and investment portfolio management. With most fintech brands targeting tech-savvy, research-oriented audiences, a robust SEO strategy is not optional—it’s foundational.

In such cases, SEO aligns tightly with product design, UX, and conversion funnels. Keyword research becomes market research. Content marketing becomes investor education. Technical SEO ensures fast, secure, and compliant platforms—factors that also influence search rankings and user trust.

In emerging areas such as cryptocurrency exchanges, robo-advisors, and neobanking, SEO plays a pivotal role in differentiation. These firms often operate with limited physical presence, making digital visibility their core growth engine.

Quantifying the Impact: SEO and Shareholder Value

How does SEO directly affect stock performance? While SEO doesn’t move stock prices in isolation, its indirect effects are powerful:

  • Investor acquisition: Optimized content brings in new stakeholders and partners.
  • Media visibility: High-ranking press releases and news articles drive broader media coverage.
  • Lead quality: Search-qualified visitors are more informed and conversion-ready.
  • Market perception: Brands with strong digital footprints are often perceived as more innovative and transparent.
  • Retention and re-engagement: Consistent organic visibility keeps existing shareholders informed and loyal.

Public companies with SEO-optimized investor relations pages see more engagement from analysts and media outlets. Private firms benefit from inbound interest that can convert into funding rounds or acquisition offers. In many cases, SEO serves as a long-term cost-saving tool compared to paid investor outreach.

What Financial Firms Get Wrong About SEO

Many financial institutions view SEO as a box-ticking exercise—a set of keywords added to a press release. This approach ignores the technical, strategic, and content-rich nature of modern SEO. A truly effective SEO strategy in finance includes:

  • Semantic content modeling tailored to financial search behavior
  • Keyword clusters that reflect user intent (e.g., “best ESG stocks 2025” vs. “sustainable investing”)
  • Authority-building through backlinks from financial media and analysts
  • Mobile-optimized, fast-loading IR sites and whitepapers
  • Compliant content that passes both legal review and search engine standards
  • Multilingual and localization strategies for international investors

The integration of AI-powered search analytics and user journey mapping further refines content delivery, ensuring the right message reaches the right investor at the right time.

The Role of Agencies in Financial SEO

Digital Marketing Agencies like Intactdia have begun to bridge the gap between financial expertise and digital strategy. With experience in both SEO and the complexities of financial content, such agencies craft campaigns that are credible, technical, and ROI-driven. From custom CMS platforms for investor communications to multilingual SEO for cross-border equity raises, the impact of high-quality digital presence is tangible.

Intactdia, originally founded in Germany, provides digital services worldwide and brings a multicultural and multilingual perspective to financial SEO. Their approach focuses on performance metrics, custom backend systems, and real case studies—proving that even highly regulated, data-sensitive industries can excel in the organic search space.

The agency works with asset managers, investment advisors, crypto platforms, and publicly listed firms—developing personalized SEO blueprints that integrate regulatory compliance, competitive analysis, and behavioral search insights.

Final Thoughts: Search as a Financial Strategy

Search engines are no longer just information tools—they are investment indicators. SEO is a new layer of financial literacy, one that investors, analysts, and executives must understand to stay competitive.

As the line between digital strategy and financial performance blurs, integrating SEO into the core of financial communications isn’t just smart marketing—it’s forward-looking financial leadership. Whether you’re a startup seeking venture capital or a publicly traded firm pursuing broader investor relations, mastering search is no longer optional. It’s a strategic imperative for financial growth in the digital age.

In a world where algorithms shape perception and perception shapes markets, SEO emerges not as a buzzword—but as a bottom-line business strategy.

The photo in the article is provided by the company(s) mentioned in the article and used with permission.

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