Making the Best out of the Worst: Businesses That Thrived in the Pandemic

online business

The COVID-19 pandemic has been a major economic threat, causing disruptions and challenges for businesses and individuals around the world. The lockdowns and restrictions on travel and gatherings that were implemented in an effort to slow the spread of the virus had a severe impact on many businesses.

As a result, many small businesses have had to close permanently, resulting in job losses and a decline in entrepreneurship.

However, it’s encouraging to see that some businesses have survived the pandemic and thrived after a trying year of uncertainty and difficulties.

These businesses have managed to innovate and adapt, and their success does in fact serve as a ray of hope for the future.

Global Casino Industry: Rise of Online Casinos

The global casino industry saw a huge rise in users during the pandemic era. The closure of brick-and-mortar casinos due to lockdown measures has driven more players to seek out online gambling options.

Besides, many gambling operators started to provide lucrative bonuses and perks for users—casinos with low deposits, for instance—which led to an increase in traffic and revenue for online casinos.

Also, the convenience and accessibility of online casinos have also contributed to their success during the pandemic. Players can access a wide variety of games from the comfort of their own homes, using their desktop or mobile devices.

This has made it easier for people to engage in online gambling, even if they don’t live near a casino. Thus, many people who would normally visit a physical casino have instead turned to the internet to satisfy their gaming needs.

Online Retail Industry: E-commerce Is the Future

The economic impact of the pandemic has been felt disproportionately by small businesses, which often have fewer resources to weather economic downturns. However, one business that has seen tremendous growth during the pandemic is the online retail industry.

According to studies, the COVID-19 outbreak caused a 2.9 percent decline in worldwide retail sales in 2020, although they recovered in 2021 with a massive 9.7 percent rise.

With physical stores closed or operating at reduced capacity, many consumers have turned to the internet for their shopping needs. This shift has been a boon for e-commerce companies, which have seen record sales and new customer acquisition.

Besides, the pandemic has also led to a shift in consumer spending patterns, with people focusing on essential items such as groceries and home goods.

This has benefited retailers that offer these types of products, as well as those that have been able to pivot and meet the changing needs of consumers.

Food Delivery Industry: Food On Your Doorstep

Another sector that has thrived during the pandemic is the food delivery industry. With more people staying at home and dining out less, companies like Foodpanda, Grubhub, and DoorDash have seen a surge in demand for their services.

These companies have also benefited from partnerships with restaurants, which have been able to continue operating by offering delivery and takeout options.

The Healthcare Industry: A Newfound Awareness

The pandemic has led to an increase in demand for personal protective equipment (PPE) such as masks, gloves, and gowns. Companies that produce and supply these products have experienced growth as a result.

Also, the pandemic has led to an increase in the use of telemedicine services, as people have turned to virtual consultations to reduce the risk of infection. This shift has benefited companies that offer telemedicine services as well as those that provide the necessary technology and infrastructure.

Additionally, the need for COVID-19 testing and vaccines has created new opportunities for businesses in the healthcare sector.

Besides, the pandemic has also led to an increase in demand for home healthcare services, as people have sought to avoid hospitalization and reduce the risk of infection. Companies that offer these types of services have benefited as a result.

Thus, with the need for personal protective equipment (PPE) and the increase in telemedicine services, companies that produce and supply these products have experienced growth.

Social Media Businesses: Self-made Entrepreneurs

It’s not just larger companies that have found success during the pandemic. Many small businesses have also been able to pivot and adapt in order to stay afloat. Many have turned to online sales and have utilized social media and other digital platforms to reach customers.

As trending social media platforms started offering free storefronts and more and more options tailored to shops and small businesses, many saw this as a liberating opportunity and embraced the new medium.

Others have found new niches or markets to serve, such as offering virtual services or selling products that meet the needs of people working from home.


The pandemic has had a significant and far-reaching impact on the global economy, leading to job losses, business closures, and a decline in economic activity. But, even in these dire crises, it has also provided opportunities for growth and innovation.

These industries serve as a testament to the resilience and adaptability of the business world, and we can all take inspiration from their success as we move forward.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.