Making Every Area of Your Business Lean: A Guide

Introducing lean processes into your business can help it to excel in a number of ways, ensuring that you can increase productivity and efficiency in your workplace on a daily basis. However, it can be difficult to know where to start with making lean processes part of your company culture. Luckily, this guide can take you through most of the major ways that lean processes can be implemented into any area of your business, and the positive effects that it can have on them.



Lean marketing swerves away from traditional marketing strategies in that it focuses much more on adaptation and measuring success than on developing a fully formed marketing campaign from the start of your involvement. To introduce lean marketing into your firm, you need to have isolated a number of different metrics that you can use to track your campaign’s success for your business, such as the number of clicks and website traffic that you receive. If you need help with developing the best campaign for you, visit to find out more about how they can help you manage your strategy and get a great ROI.



Lean management drives the change that you want to occur within the rest of the areas of your business. To ensure that you are able to implement a lean outlook in terms of management, you should consider your view of what a manager is, transforming them from a ‘boss’ into a business ‘coach’ that can help to drive your employees to success and to boost morale in the workplace. They should be the ones to promote a positive company culture, and you should ensure that they are held accountable for any issues that occur in terms of customer satisfaction.



In terms of your HR, you can implement lean processes by ensuring that all your employees understand your new outlook. You should also focus on employee development to strengthen your team, such as holding regular workshops and coaching sessions which can help them to advance. This will ensure that all your employees are trained appropriately, allowing them to act more efficiently and to reduce waste within your company, which is a key component of an effective lean strategy.


Customer Service

Your lean processes should be held on a customer-first basis by ensuring that your products can create value for your customers. Some of the most effective strategies for implementing lean operations into your customer service include reducing order processing and customer complaint and communication response times. As well as improving customer satisfaction through these streamlined processes, it will also ensure that you are able to reduce the costs of serving customers in an inefficient way.



Lastly, you can introduce lean processes into your finance department by streamlining processes such as invoice creation, money processing, and updating documents. You can also make your finance team lean by ensuring that finances are handled by one department, rather than information being transferred between them and the sales department. 

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.