Entrepreneurs don’t have it easy: they must take care of a lot to ensure their business succeeds. Generating more website traffic is key to standing out in a competitive market, and while there are many ways to do so, SEO has proven to be the most effective method. Put simply, SEO stands for search engine optimization and refers to ranking your website higher in search engines. Doing so can help you build a more extensive customer base and, thus, generate more sales. In this blog, we will discuss six impactful SEO strategies to help you take your business to the next level. Let’s get started!
Keyword research
Without the right keywords, there is no successful SEO campaign. So, take the time to consider what words your customers use when looking online for a specific service or product. Let’s say your business sells appliances. In that case, the goal is to determine whether clients are more likely to use a slang word like fridge rather than a formal one such as refrigerator. Consider making a list of 20-50 keywords, and then create an account on Google Ads if you don’t already have one. Once you do so, you can check whether the chosen keywords are used frequently. Google Ads provides a product called Keyword Tool, which you can use to search for more keywords to add to your list.
Content marketing
You’ve probably heard the old saying content is king. This rings true in the marketing space, and industry research proves it. However, content alone is not enough to achieve great results. You also need an efficient SEO strategy. The two have a symbiotic relationship, and you can’t have one without the other. While SEO helps bring more traffic to your website, content is the key ingredient that can transform them into customers. However, it’s important how you approach the process. You can’t expect thousands of visitors to your website after posting a handful of pages. Instead, you should create several pages on the same topic – this will enable Google to identify what your website is about. Also, consider making an editorial calendar, as this can help you stay consistent with your posts. Obviously, you want to aim for compelling content that your readers find valuable, be it in the form of videos, articles or photos. The purpose of the content is not to promote the brand but rather to empower and educate potential customers. This keeps them engaged and helps build trust in the long run.
Link building
Link building is a crucial aspect of SEO; even if you write the most engaging post, your efforts will go to waste if search engines can’t follow a link. Google has complex algorithms, and they evolve constantly. This is why links are so important – they allow search engines to establish websites’ rankings based on relevant keywords. Put simply, link building is about getting hyperlinks from other sites to your own, which will ultimately help you rank higher in search. However, something you should remember when using this tactic is that links aren’t created equal, and some of them can impact your rankings more than others. This is why earning links from sites with higher domain authority is vital. Creating an effective strategy is by no means easy, so consider seeking link-building services, as experts can do the hard work for you.
SEO outsourcing
As an entrepreneur, you’re constantly busy, so understandably, dealing with all the responsibilities and tasks can be challenging. Fortunately, you don’t have to do so! You can outsource the SEO process by hiring the right people to create the best possible strategy for you. There are many reasons why you should outsource link building, such as convenience and cost-effectiveness. Outsourcing is considerably cheaper than hiring a full team to help you with this task and paying them a salary. And peace of mind is perhaps the most important reason to consider this tactic, as experts will handle your matters effectively. Outsourcing link building also saves time because instead of a single person, a whole team of professionals is working on acquiring links. Link building can be tricky, but an expert can bring their experience and knowledge to you, filling the existent gaps in your business.
Social media optimisation
Nowadays, billions of people belonging to different social statuses, ages, and professions use social media channels. Hence, no matter who your target audience is, you can reach potential customers on social media. Taking advantage of social media is a great way to improve your website traffic, so if you already don’t have an account for your business, it’s time to create one. Facebook, Instagram and LinkedIn are all great platforms you can use to promote your venture, as they allow you to connect with tons of people and get them to visit your website. Consider adding social share buttons to your site as well to enable people to share your content on their own pages, as this will help boost your customer base even further.
Analytics of metrics
Regular analysis of SEO metrics is vital to ensure that your SEO campaign is on the right track and delivers the desired results. Since you put the money and effort into the marketing process of your business, staying informed on its performance will help you determine what works and what doesn’t. Some essential SEO metrics to monitor regularly include the following:
- Organic traffic: This refers to the number of visitors that come to your website from search engine result pages, also known as SERPs. Is it a vital metric to track because it shows the effectiveness of your SEO efforts.
- Keyword rankings: This metric tracks your website’s position for specific keywords in the SERPs and helps determine which keywords perform well and which ones require improvement.
- Click-through rate (CTR): this measures the percentage of those clicking on your website’s link after seeing it in the SERPs. A higher CTR shows that the content of your website is relevant and appealing to users.
- Bounce rate: this helps determine how many visitors leave your website after viewing only one page. A high bounce rate indicates that the content of your website or user experience needs improvement.
- Conversion rate: this metric measures the percentage of people who take a desired action on your website, such as making a purchase or filling out a form. It’s a crucial metric because it shows your website’s effectiveness in converting visitors into customers.
The bottom line
SEO strategies are a game-changer in improving traffic for your business. However, consistency is essential, as it can take time to see the results.
