How to Sell Workout Plans Online

4 Steps to Start an Online Personal Training Business

The year 2020 has been a wakeup call to everyone. It has reminded us all that we should always expect the unexpected. Though we are still getting adjusted to our “new normal” life, we must admit that indirectly this pandemic has had a bit of a positive effect on our lifestyle as well. Being under a worldwide lock-down, for as long a period as this one, people now are making time and are trying to compartmentalize their life in a more productive way. People who didn’t even have time to have a proper, healthy- breakfast have started their journey towards a healthier life. They have started preparing their own meals, trying out healthy diets, practicing yoga and other workout formats at home. In short they are utilizing this time to rejuvenate and revive their health quotient.

Now is the right time for you to venture into the World of Fitness Business. There are innumerable online fitness classes out there. And the major drawback in them is that they will not be able to provide one-to-one attention that the customers require. This negative point can be converted into your strength. Instead of joining a gym and being a part of the coaching herd, you could set your own “personal fitness training” class.

To make it possible here is an article in which we have provided you with some of the best possible steps, and procedures that will help you in setting up your online personal training business in the best possible way.

So, how to sell workout programs online? Let’s take it one step at a time.

1. Study your market and identify your niche:

The first step in any field is to study your target audience. You will first have to know-

  • What are the ongoing trends? and
  • What are people currently looking for?

You could either choose a general workout module that is suitable for all your customers, or target a particular segment of people. You could categorize them according to both their age, preferences, goals they want to achieve and many others.

The fitness world does not just consist of a set of exercises, they can be subcategorized based on multiple factors and this classification will provide you a clear picture as to what you want to choose as your area of focus.

As mentioned above you have to first choose a parent market. This is what decides which umbrella of the fitness industry you want to focus on. Eg: Weight loss, general health, bodybuilding, sports training etc.

Once you are sure of which market you want to be in, you can choose a sub-market category. Eg: barbell training, high-intensity exercises, and bodyweight exercises etc

Finding the right niche is of utmost importance for you to have a clear vision on what you want to concentrate and gain the required attention towards your business.

2. Start your own website:

The last step in getting your show on the road is the launch of your own website. Though this process might seem very easy there is a lot that happens behind the screen that doesn’t meet the eyes. But before you plan on how and when to launch your website, you need to know what the basic functionalities are and features a fitness website should have.

Here is a list-

  • Efficient panels for admin, trainers and trainees
  • Personal profile pages
  • Multiple login options
  • Multiple payment options
  • Workout listing panel with filter, sort and search options
  • Site Security
  • Easy Navigation
  • Review and rating with FAQ
  • Customer care with chatbots
  • Loyalty programs and discount coupons

You will need a lot of technical knowledge in order to develop your website from scratch including all the above. This will definitely cost you a considerable amount of time and money. But, there is another solution to this problem. You can buy a turnkey solution which is a white labeled, open sourced, ready-to use software that can be bought and customized to your needs and launched as your very own online platform. Some of the best in this field are- GoTo Meetings, Pinlearn, WizIQ and many more.

3. Procure content:

There are so many types of workout plans out there. You might want to stick with just one type or mix it up a little; everything depends on what the customer wants. There are many diet regimes that are even added to the workout plans to make it more comprehensive. And according to the needs of the customer the plans can be customized to see which suits them the best.

Since this is an online class, you will have to decide on whether you will be doing live sessions or pre-recorded ones. Whichever you choose you need to make sure that-

  • The surroundings are professional
  • You have the right equipment’s
  • Lightings and video equipment’s are well set

Set a framework for your videos before starting to record them. They should include,

  • Order of workout schedule
  • The schedule for the week
  • At least two full reps
  • The demo should at least be up to 20, 25 seconds long

There is no compulsion that your fitness classes should feature only you. You can also hire or include a guest fitness instructor once in a while to train or give a lec-dem etc.

Once you have your fitness sessions recorded, you can plan a schedule of how to release them. I.e you can release them weekly or even daily depending on the demand. However, you need to be consistent with your schedule. And no excuses!

4. Earn followers:

Before you start off with your own fitness business, it is good to always collaborate with others and gain some experience. This not only helps you gain some hands-on knowledge on how to go about conducting classes, handle a crowd or deal with your students, you will also get to know what goes on behind the scenes of conducting a class. This is also one of the ways to gain a loyal customer base.

To expand your territory more, you can also share your knowledge on social media. Social media is without a doubt the most influential online platform in promoting people and their businesses and gaining an audience. This is a very successful option for you to get visibility too.

Apart from the above two you have other ways to market yourself too. These below methods will come in handy even after you set-up your own online fitness platform.

  • Email Marketing
  • Influencer Marketing
  • Share customer testimonies, reviews and ratings
  • Blogging
  • Newsletters etc

Hope this article has helped you gain some insight on building your own online fitness coaching center. Get yourself efficient software and kick off your fitness platform.

Don’t forget to drop in a comment or a feedback!

All the best!

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.