How to Perform a Technical SEO Site Audit

Do you think a treasure would be worth anything if it never gets discovered? Indeed, not. The same is the websites that put in an enormous effort to get noticed but aren’t. The question that emerges here is why would a website not be seen? It’s because it doesn’t employ the SEO tricks and tactics to stay on the surface and in the search engine rankings.

If we look at the present-day business scenario, we will find out that it is all about staying relevant. If your business is appropriate, then it will continue to impact the market and fetch revenue. If this isn’t the case, it would just prove to be a waste of time and energy. The comprehension of an optimization technique is essential.

The role of content and design is essential, but the need the coordinating factor of optimization. Your content must contain the relevant keywords and key phrases as well as pertinent information. Also, a website must have simple and to the point content to make it to the search engines.

The next is an analysis of your website. Unless you know how well your website is performing, you will not succeed in making an impact. It is essential to understand what is going on in terms of user traction and engagement. It’s a must to gauge every bit of the web page’s performance. A site audit enables you to assess your website and know where it stands continuously.

Now, you are probably wondering about how you can hire SEO services to perform a technical SEO site audit. That’s what we’ll discuss in this article. We will look at the step by step tips to get it done. So, let’s start looking at them.

1. Crawl It Up

The first step to carry out a technical audit of your site is to crawl it up. You read it right because it is a step by step check of errors on the website. You can spot any broken links, faulty keywords, low-quality images, or page title issues using any popular software or tools.

Using the tools, you can easily remove any duplicate content, disallow individual pages from search results. It also adds URL parameters for Google to understand that it is crawling the same page and reducing the redirects’ frequency.

2. Clean Sitemap

Your sitemap plays the role of the backbone for your organization, and it should be top-notch by all means. So, if you want your audit to be to the point and successful, you must make sure you do a comprehensive review of the sitemap. You will have to set some parameters to do it successfully.

Firstly, make sure you clean it up, meaning that there are no errors at all. Secondly, make sure that it is concise and does not contain a large number of URLs. Third, it is a must to incorporate your latest content in the sitemap to keep it updated.

3. Make it Searchable

The whole concept behind optimizing your website’s reach is to make it searchable. Your website should pop up immediately and be in the reach of the visitors. It is imperative to ensure that the website has just one version during the audit to do this. It may have many due to the separate traffic on the desktop and mobile versions. It could also happen due to duplicate HTTP vis-à-vis HTTP versions.

This step in the technical audit aims to ensure that only one version of your website remains browse-able. It is a crucial aspect, and we shouldn’t overlook it at all.

4. Rejoin the Links

Like any organization or set of things, your website also has a particular hierarchy. It plays a vital role in search rankings. The audit will focus on the internal and external links to make sure it is in order. A link could break if a webpage is erased or moves from its original address.

The emphasis should primarily be on the internal links. In this regard, the audit needs to find the click depth. It tells us about how many clicks it will require from the homepage to reach a page. If there are no broken links and the click depth is good, your website is better optimized.

5. Make it Speedy

Site speed is one of the most important things you, a website manager, need to review during an audit. If your website or one of the web pages takes too much time to load, it will drive the visitors away. So, make sure it loads as quickly as possible. It is true, especially in the current competitive environment, when a slow website could mean losing a business deal.

To ensure the website is fast enough, you may enhance the bandwidth and remove some of the rich multimedia content. If you have a business that has a rapid turnover, look in the audit for the possibility of a website crash.

6. Track it Down

Analytical tools play a significant role in gaining insights, and so it is essential to ensure that it’s functioning correctly. A website manager should make it a vital component of the audit because it matters to its survival. If the tracker code gets placed above the web page’s header, then it’s all good.

It is also essential to determine during the audit that the website bounce rate is not high. An optimized content and website’s speed are some of the factors contributing to a low bounce rate.

Final Word

The success of your business and, ultimately, your business depends on the periodic SEO technical audit. It helps identify loopholes and enables one to overcome them in time. It ensures that all components are in place and playing their role. A website manager should consider audit results as the key progress indicators to transform the performance.

Lastly, it is essential to know about the changes brought to your website. You can do this by having Google re-crawl the website. Go to Google Search Console, choose Crawl, and, after entering the URL, hit the Fetch button. Once you complete it, the Submit to Index will request Google to do the re-crawling.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.