It amounts to complete failure when most of your users abandon and delete your app after using it only once. But this is the common fate of so many mobile apps out there. There are too many apps across every category that are either deleted or just ignored by users after the first use.
No wonder most apps these days are serious about reducing this rate of abandonment. But you cannot do it unless and until you know the reasons for your app to be abandoned. In India mobile app developers are always after the new app ideas, trending UI elements or latest app features. But they often miss out on figuring out the core impetuses pushing app abandonment.
Here through the length of this blog post, we will explain the key reasons behind abandoning apps and the ways to fix the problem.
Key Reasons that Explain Increasing Rate of App Abandonment
Despite the objective reasons such as poor user experience, slow loading speed, nagging app notifications and so on, most experts point out the increasing number of apps and increasing digital distractions as a critical factor for the users to abandon an app and forget about it quickly.
Let’s have a look at other viable reasons.
User onboarding experience makes the first and pressing impression that often determines whether the user will return to the app. As soon as the user lands on the app, it should engage the users with simple and effective interactions. Instead of making users search and find things they need, the app should guide users concerning app functions and hire them to get things done with ease. The absence of such a helpful onboarding experience can easily lead to abandoning the app once and for all.
Since users these days need to use too many apps across different categories and niches, they are very much conscious about the app’s memory consumption. Many users simply decide to uninstall apps that consume too much device memory space.
Concerns Over Privacy
Privacy concerns are a major reason for abandoning apps. As security issues and hazards are frequent with digital platforms and apps, users are very suspicious about sharing personal data, including contact information, location data and purchase, and browsing information. The users can easily abandon an app wanting too much access to such private and sensitive information.
One app can suddenly be deserted by its users simply because a better option arrived in the market with a lot of unique value propositions. When your app lacks any unique value proposition compared to competitor apps or when it looks irrelevant, it can be abandoned by the users.
The vast majority of users know that ads financially support free apps, and so they tolerate the in-app ads simply because of using the app for free. But when these ads behave too intrusively, undermining the app user experience, the app can be abandoned by the users.
Under-Optimized App Performance
There are certain unpardonable flaws, such as app crashes or sluggish loading speed, that can make users abandon apps for better options. Non-responsive functions. slow loading speed and app crashes are common issues that can push app abandonment.
Intrusive App Notifications
Another crucial reason behind abandoning an app by users is the repeated and rigorous push notifications. When notifications continue to come incessantly, they undermine the user experience and push users to abandon the app instead of communicating.
How to Re-Engage Users Who Abandoned the App?
As of now, you must have understood the critical reasons behind app abandonment and the ways to prevent this. But when the users abandon apps, how to win them back and re-engage them with the app? Well, here below, we provide some effective and time-tested measures for this.
Sending Push Messages
When an app user leaves an app without finishing a task, he can be sent a push message notifying about the unfinished task, such as completing the game level or completing the purchase in a shopping app. Such messages coming as reminders can often be effective in re-engaging the users.
To make the app messages further lucrative, you can offer them additional benefits for completing the task. In the case of shopping apps, the users can be offered discounts for completing purchases, and in the case of game apps, bonus points can be offered for restarting the game.
Every app interface and user experience over time gets outdated or becomes out of fashion. This is why, to re-engage users who no longer use the app, modifying the app interface design and offering a better and trending user experience can be highly effective.
To determine whether your app interface is underperforming and to know the key areas that require modifications, you can use effective analytics tools and several key performance indicators (KPIs).
To keep your loyal users intact and re-engage users who switched to another app, you can roll out an effective loyalty program to offer incentives for reusing the app or being engaged.
You can easily create loud buzz through rigorous app marketing and get many users on board in the beginning. But keeping the user base intact over time and maintaining growth with a continuous influx of new users is challenging. This is where you need to take measures to prevent app abandonment on the one hand and push re-engagement of the abandoned users on the other hand. It needs a concerted effort from the entire team to achieve this.