With 2024 fast approaching, there’s no better time to revamp your social media strategy than now. Everyone is on social media these days, and it’s a market well worth tapping into. No one understands that better than Drive Social Media.
Drive Social Media is always looking for new ways to take social media campaigns to previously unseen heights. As 2023 wraps up, it’s wise to be as proactive as possible to start the next year off on the right foot.
Here’s what to focus on for the coming year.
Brand Authenticity
Customers prefer transparency from the businesses they purchase from, so don’t be afraid to get personal. Take the time to understand your customers’ pain points and offer them solutions the way you’d offer advice to a friend.
“Relatability goes a long way,” says Stephen Nations, VP of Digital Marketing at Drive Social Media, “Prospects want to feel listened to, not like walking, talking dollar signs.” Find ways to engage with customers through social media. Even just taking the time to respond to their comments can make a lasting impression.
Artificial Intelligence
Artificial Intelligence (AI) is the future of marketing, and you’ll see it continue to increase in popularity in 2024. AI can help streamline your operations, identifying patterns in customer behavior you can use to maximize your marketing efforts.
“We use artificial intelligence to launch thousands of creative ad combinations,” explains Nations. “AI can review the results of these ads and determine exactly what works and what doesn’t.”
This information is highly valuable, and artificial intelligence makes it easier than ever to access.
Expanding Technical Knowledge
Technology is advancing at an astonishing rate. You don’t want your business to fall behind the curve. Stay up-to-date on the latest advancements and keep your skills sharp going into the new year.
Technical marketing skills include everything from copywriting, ad creation, and budgeting to data tracking and search engine management. These skills will play a vital role in optimizing your brand’s social media efforts and increasing customer engagement.
As new tools like AI come into play, it becomes more important to understand and expand on your technical knowledge. That way, you can work seamlessly with artificial intelligence to build your social media campaigns more effectively.
Make 2024 Your Brand’s Best Year Yet
Embracing your audience’s desire for transparency, availing yourself of AI technology, and expanding your technical knowledge can help you kick your brand’s social media strategy into overdrive in 2024.
About Drive Social Media
Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum 3X ROI. Drive’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team working online and at five U.S. locations have helped Drive Social Media become one of INC’s 5000 Fastest Growing Companies in America.
