How to Create a Marketing Plan for Startups

Marketing Plan for Startups

Marketing is essential for any business, especially for startups. You need to introduce your brand to the public through marketing strategies and tell them what you sell.

Setting up a good marketing plan requires a lot of research, analysis, and time. However, if you are hiring one of the top accountants for startups, they will help you create a promising strategy.

This guide will help you develop a startup marketing plan.

How to develop a startup marketing plan?

While launching a marketing campaign for your startup, you need a solid plan. Here are some tasks to perform while developing a startup marketing plan.

  • Set your goals

You must set your marketing goals before running a campaign to ensure you achieve your target. For example, your aim is to raise brand awareness or acquire new customers; therefore, you need to determine a strategy according to them to reach your target.

  • Understand your target market

Before making a strategy, you must understand who your customers are and what they expect from you. It includes considering their age, gender, location, and interests. Understanding the target audience and their needs help you shape a perfect strategy.

The best way to understand your market is by conducting market research, surveys, and analysing your competitors.

  • Describe what you sell

Are you selling a product or offering services? The marketing strategy must start by describing what you are selling and how it is unique from your competitors.

  • Analyse your competition

Successful startups in the UK always focus on their competitors, marketing strategy, and business performance. It helps you get creative ideas on how to market your brand and capture the eyes of the target audience.

  • Determine your USP

Understanding your unique sales proposition in business is essential to stand out from the crowd. You can beat your competitors on price and quality of goods and services.

  • Create a marketing budget

Having a budget before selecting your marketing channel and investing is crucial. You need to sit behind and forecast a realistic value for return on investment and how much will be your sales and revenue. Once you have the values in hand, you can set a budget accordingly and stick to that.

  • Decide your marketing channel

Digital marketing channels are mostly adopted in the technological era over traditional methods. Plus, they are cost-effective and reach out to half the global population with the best attempt. However, there are numerous channels, like Facebook, Twitter, Instagram, YouTube, etc., to market your brand.

Marketing channels include paid digital advertising, traditional marketing approach, social selling, and content marketing. Consider your budget before selecting your marketing channel.

  • Track performance

Advertising doesn’t end your struggles; you must track their performance regularly. It helps you identify if the strategy is helping in generating leads or needs improvements. You must keep adjusting your marketing tactics depending on the market and trends.

What are the contents of a standard marketing plan?

Any marketing plan outlines your industry, objectives, vision, goals, and business structure. It contains numerous details that can attract the target audience efficiently. Such as,

1. Business Summary

It includes your company name, its location and headquarters, and its business mission statement.

2. Business initiatives

This segment speaks about the various goals or initiatives of your business.

3. Customer analysis

It describes your industry, your customer, and their preferences.

4. Competitor analysis

This segment considers your competition, where you can do good and fill the potential gaps in the market. It includes positioning, market sharing, offerings and pricing.

5. SWOT analysis

The SWOT analysis describes your business’s strengths, weaknesses, opportunities and threats.

6. Market strategy

This section describes how your business must approach the market and contains detailed information on the product, price, place, promotion, people, process, and physical evidence.

7. Budget

Adding your budget element to the next part of the marketing plan describes your product’s price and company financials. Depending on the budget, consider your marketing expenses.

8. Marketing channels

Lastly, add a list of your marketing channels on the plan to promote the product and publish the content to generate leads and spread brand awareness.


Marketing plans are not easy to make unless you thoroughly analyse the market and your target customers. You need brainstorming, planning, execution, and analysis to set up a good strategy and reach your audience. However, you can always take help from self-assessment accountants experts.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.