Running a successful business is always challenging. As spending on digital advertising grows every year and the competition is tough, this is especially true in digital marketing. So on top of everyday worries such as accounting and marketing automation, a marketing agency owner needs to get results for clients often with half the staff you optimally need.
So how to scale a digital marketing agency and get significant results for clients? To help you out, we share a few expert tips on where to focus your efforts to boost your business growth strategically. Read on!
1. Improve Your Marketing Proposals
A great marketing proposal is an essential tool you need to do your job correctly and stand out from the competition. It is where you show your potential clients your value, present a proposed solution to their business needs, and, most importantly, convince them to hire you.
Still, sometimes you might have trouble articulating it and structuring this document in a way that will wow your clients. We get that. It requires a lot of creative work. In such circumstances, opt for a professional-looking marketing proposal template that includes a sample project scope for your strategic marketing plan, example deliverables descriptions, and a sample contract. And the best thing about it is that it is free, and you can customize it for your particular digital marketing agency and your clients’ specific needs.
2. Focus on Organic Growth
The rapid growth of social media has seen businesses of all sizes take to platforms like Facebook, Twitter, and Instagram to reach new audiences. However, you know best that social media is all about creating a genuine connection with your ideal customers.
Take Instagram, for example. The way to grow your Instagram organically is to engage on your account actively. That means answering clients’ questions, leaving comments on followers’ posts, and reposting user-generated content. But this takes time and effort!
So you need to upgrade your game and use AI-targeted Instagram promotion to find organic followers that are most likely to engage with your unique content. Moreover, this way, you will be building a community that will want to interact with your brand and engage with your services for years to come.
3. Showcase Your Success Client Stories
Your successful clients are an abundant source for your digital marketing agency growth. For one, if you did a good job, they will return, and second, they will refer your services to their colleagues and friends. But it would be preferable if you did not stop there. Why not tell the world wide web about these success stories? Why not develop case studies from your successful clients and showcase them on your website?
Client case studies and testimonials are one of the most valuable resources that you can use to seriously boost your marketing efforts. They are a great way to generate leads while simultaneously building customer rapport. So, create positive client stories and customer testimonials as much as possible. Make a dedicated page on your agency website and showcase them with high-quality photos or videos.
4. Opt For a Flexible Pricing Model
Another important step you can take in securing your agency’s growth is by making your pricing flexible with different pricing packages. For example, when you interact with potential clients, get to know their needs, expectations, and budget. Based on that, present them with different pricing packages that will suit them.
This model has three significant advantages. First, you let them make a choice, meaning they can pick a pricing model that is optimal for them, which ultimately means you guide your customers toward making choices that fit into what your business needs. Second, you are being able to offer the right value for your services, and third, you are not leaving anything on the table.
However, keep in mind that flexible pricing means that you will need to constantly analyze the market to adjust your prices, and it will be harder for you to predict your profits and the resources you need.
5. Focus on a Specific Market
In today’s competitive marketing environment, specialization is the key to growing your digital marketing agency. Focusing on offering services and making sales to a specific market will help you gain “production efficiencies,” which will lead to more significant margins. That means you will be able to meet a target market’s customer needs by expanding and adjusting on already developed services, thus increasing your efficiency and profit.
Furthermore, focusing on a specific market will enable you to direct your resources to customers with high potential for sales growth, interest in the services you offer, and loyalty to the brand. That, however, does not mean that you should turn clients away. It simply means that you should not try to solve every need that your client has. Instead, make sure to do your calculation right and outsource and delegate tasks that are not in your area of expertise.
The Bottom Line
There are no one-size-fits-all tips for growing your digital marketing agency. It will all depend on your business size and stage of development. However, the advice we shared above should serve you as a guide on how to start securing steady business growth and reach a seven-digit revenue mark.