How Streaming Platforms Have Changed the TV Industry over Time?


Streaming platforms have taken over the market segment of cable networks and have changed streaming habits of today’s generation. You must be wondering How have streaming platforms changed the TV industry?It is simple, content is king. 

In the USA, streaming platforms bagged 34.8% of viewer-ship in Q2 of 2022, whilst cable-networks accounted for 34.4%. The dish network held 21.6% market-share, all thanks to the streaming platforms affordability and compatibility. 

USA’s renowned OTT streaming platform, Netflix followed the online-streaming buzz. It switched from DVD content to cord-cut online libraries of exclusive TV shows, documentaries and movie-packs for affordable payment plans. 

By Q4 of 2021, Netflix bagged the market-share of 35.5 million American households, taking over the cord and satellite TV network’s foot-print. Then came VPNs which allowed us to watch Hulu outside USA.

This has led rival competitors such as Amazon Prime to customize their subscription tier. Amazon looks forward to including TV channels with live and pre-recorded programs to meet 24/7 linear-broadcast programming. 

On the other hand, cable companies and their subsidiaries such as AT&T have lost nearly 2 million subscribers in premium TV and basic cable-plan, combined to Hulu. 

How have streaming services changed the way we watch movies?

Streaming services have made movies easier to watch. Binge-watchers can check-out movie genre reviews and watch it on Ultra HD resolution. 

This convenience is rapidly replacing the old-fashioned movie theaters and allows binge-watchers to watch a movie in different languages, picture quality and subtitles. The affluent high net-worth can now watch thousands of exclusive movies at their home-based theater. 

Disney+ has surpassed the 73 million subscriber-count, offering telecast Pixar, Marvel, Nat-Geo and Star Wars original programs. It has a wide-catalog of ad-free exclusive content under a $7 monthly plan. 

You can sign-up to watch fan-favorite High School Musical: The Series, Stargirl and Monsters at work only on Disney Plus. 

Which devices are contributing to the streaming boom?

Here are some of the popular devices that are rapidly contributing to the streaming boom:

  • Smart TVs are the household name for cable and streaming programs for 119 million USA viewers. 
  • Smart speakers make music and radio programs remotely convenient. 
  • Virtual Assistant and search-engines such as google route you to the content of your liking. 
  • Bluetooth connectivity, SmartDNS and screen-cast let you plug-and-play TV shows on multiple devices. 
  • Smartphones and Tablets let 300 million US binge-watchers access Netflix, Disney+ and Amazon, on-the-go. 

The future of the streaming Industry

Digital streaming has undeniably dominated in the recent decades. It has brought internet users and classic cable on the same table. Here is what streaming platforms are up-to:

Streaming platforms embrace ads

Renowned streaming platforms such as Hulu, Peacock TV and Netflix have taken into account ad-powered subscription plans. This will make streaming affordable whilst mitigating the agency costs that come along in creating programs. 

Mergers and acquisitions

OTT digital streaming services acquire subsidiaries that consistently reshape the market segment of content. It geo-restricts content to region. 

US Netflix has over 8,000 titles of movies and TV shows. Only a fraction of those shows are available for Philippine audiences. This is due to content distribution agreement and mergers with media-groups that narrows the catalog down to a fraction. 

Third-party streaming

Streaming platforms are well-invested in the idea of skewed marketing segments. Popular UK satellite network, Now TV offers Hayu online. Hulu offers Disney+ and ESPN+ programming on premium subscription. 

Top shows on streaming platforms

Here are some of the exclusive TV shows you can only watch on streaming platforms in the USA:

  • Stranger Things
  • The Crown
  • Orange Is the New Black
  • Ozark
  • House of cards
  • Little Fires Everywhere
  • Only Murders in the Building
  • Veronica Mars
  • Nine Perfect Strangers
  • It’s Always Sunny in Philadelphia
  • Rick and Morty
  • The Act

Top movies on streaming platforms

Here are some of the exclusive TV shows you can only watch on streaming platforms in the USA:

  • If Beale Street Could Talk
  • The Hunger Games
  • Let the Right One In
  • Space Jam: A new legacy
  • Sorry to Bother you
  • Little Monsters
  • Vacation Friends
  • Boss Level
  • Summer of Soul
  • Colossal


Are streaming platforms geo-restricted? 

Yes, video-sharing services geo-restrict their content to specific market-segments. They do this to balance the supply and demand for their content. 

Streaming services such as Sling TV and Hulu are geo-restricted to the USA. To watch Sling TV outside the USA you will need a VPN. 

Wrap Up!

Streaming platforms have replaced the novelty of pre-existing cord-cable. USA based streaming platforms such as Hulu, Philo and Netflix are reviving the classic TV channels by merging them under their new pricing-tiers. 

We told you all about the booming market of streaming platforms, their future that continually overshadows the obsolete TV and cinema in the USA. 

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.