How Real Estate Data Can Help You Land New Clients


Real estate is one of the most expanding and dynamic industries globally. With a market value that grew from $9.6 to $10.5 trillion between 2019 and 2020, real estate business there are various options for companies to make a profit from this lucrative industry. One of such ways is to collect data and utilize them to find new leads. This system has worked overtime for several companies, and the trick remains potent till date. Real estate companies looking to analyze data to land new clients can use any of the following tactics to grow business and make more profit;

  1. Investing in Big Data: It is popularly said that information is power. But this axiom is only valid when you have access to the correct information. There are tons of people looking for a new one or trying to move out of their current one. With the COVID-19 and social distancing, more prospects are entering the market, and it is now easier to find the right client, now more than ever. Many of these customers, of their own volition, provide their data on real estate websites when searching for a property. Some of these websites can then collect the data provided, analyze it, and identify people who are more likely to purchase. These data can also be used to create adverts, and other website features specifically meant for a target audience. Real estate businesses can collaborate with experts in collecting data like Radix to get the correct information to help them land new clients. 
  2. Using Free Data: Not every real estate business can afford to pay companies for data. But all real estate companies can benefit from data to land new clients. Free resources provide property records and profiles of available homes in towns and cities. These resources are usually offered by public organizations such as the US Census Bureau. They come at no cost, and they can be used to drive in profit and for a better understanding of the local market. Real estate businesses can understand several factors that affect housing in a local area. Some of these factors like crime rate and local or environmental hazards can be used to accentuate the benefits of buying a property while marketing to prospective customers. 
  3. Finding Specific Prospects: Data provided from free or paid sources are beneficial for business growth. However, the entirety of the data is not needed to get the desired result. In some instances, real estate businesses might only require specific information that focuses on unique niche land clients. This niche could be buyers and sellers of high-end properties. Real estate data makes it possible to carve out a specific niche from a data stream. The real estate business can generate leads and land clients by focusing on this separated data. 
  4. Building Relationship: Real estate data in the hands of a real estate business is useless if it can not be used to poach new clients. The leads that are being targeted cannot be converted to clients if these businesses do not apply the right approach. Building a good relationship is essential to attract prospective home buyers. Afterwards, closing skills will be required to make them dip their hands into their purses. One way to do this is by attending community events where the target audience will be present. Show up as sponsors of charity events, and your business becomes a household name for these leads. 
  5. Market Analysis: Real estate data narrows down the search for a suitable property for a client. Businesses can categorize customers with the kind of properties they will be interested in. When a customer needs a property and specific location, they do not have to scroll through a long spreadsheet. They can quickly check for the customer category to see what properties will suit the client. This helps to save time and increases customer satisfaction. It is a no-brainer that customer satisfaction plays a positive role in customer retention and possible referrals. 

Real estate data from free and paid resources give businesses a wide range of information such as property features, foreclosure, pre-foreclosure, ownership information, and so on. All of this data, with the right customer relationship skills, will step up marketing for real estate businesses and increase the chances of landing new clients. 

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.