How Growth Hacking is Shaping the Digital Marketing Landscape

The digital marketing landscape is continually changing, and now there is a new trend that is expected to make it better. This new trend is known as growth hacking and is the reason for the unexpected success of many businesses. Unlike before when new startups faced a lot of challenges that deterred their growth, growth hacking is making them thrive faster now. has a lot of information related to the trend that can help better understand the concept and drive your business to higher levels.


Understanding growth hacking

Growth Hacking is a digital marketing concept that helps businesses acquire as many customers as possible without spending a lot of money. It, therefore, requires a team with different specialties, such as a  to make it successful. You’ll find a marketing expert, growth hacking consultant, a product developer, or an engineer being part of a growth hacking team. They work together to build a following for a business, and they ensure they engage those followers. shows you more on who founded growth hacking and how you can use it to your advantage.

To understand growth hacking, you have to think about a product that can be expanded. An example is Deliveroo, an app that provides food delivery services even though they are involved in any food production or retailing. To further help you understand the growth hacking concept and how you can use it in digital marketing, check the steps below.


Create a people product

If you create a product that people don’t like, it will fail instantly, and growth hacking will not work for you. To avoid that, ask for feedback from your target audience and develop a product that they want. Release that product and as for feedback immediately. You can use social media to interact with your customers and find out what they think about that product. You can also ask people to pay for your idea to know if it’s worth investing in. If more people are willing to put their money on it, you’ll know it’s something people want. Another option is to share that idea on social media to find out whether many people are for it. This will help you gather a big following even before you release the product and, as such, will make your digital marketing easier.


Know what the audience wants

Market yourself so that people can become familiar with your brand. You can then ensure that the frost experience people get when you release your product is an unforgettable one. Provide excellent customer service so that those customers will keep coming back. You can then focus on revenue generation and ask people to refer to your product.


Find an effective engine

There are three main engines that people use in their businesses. They are the viral engine where you grow through people referrals, paid engines where you spend on your digital advertising, and the sticky engine where you give people something that they’ll keep coming back for. Each of these work best for different types of businesses. Find the one that’s best for you and work with it. If you want to know more, you can visit this page to be enlightened on all the different areas that you can start advertising in.



Signing up new customers isn’t enough. You have to follow that up with the best experience and ensure that your customers don’t end up being remorseful after spending their hard-earned money on your product or services.



Most people focus more on getting new customers and forget about old ones. This a big mistake that you should not make in your digital marketing even with growth hacking. The new customers that you may be targeting aren’t committed to you. Your return customers are the ones who are loyal, and you should focus on them.


Train your mind

Having the right mindset will drive you to do bigger and better things for your business. Even as you build your team and infrastructure, you should ensure that your mindset is geared towards making the significant changes you want.



If people are willing to recommend your product, then you’re on the right track. Even so, it would be best if you always were on the lookout for new ways that you can make your products better. Improvements will help you stay on top of your niche and satisfy your customers.



A growth hacker is like other types of hackers, such as software hackers and Ingenious hackers. Growth hackers are creative, innovative, inventive, and attentive. They look out for new technologies and overlooked methods that they can use in their digital marketing ventures.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.