How Digital Marketing Will Drive Modern Business Growth In The Following Years

digital marketing

Most companies know the importance of digital marketing in terms of remaining competitive and successful in their respective industries. With the majority of consumers spending their free time online, utilizing online marketing tactics to target ideal customers, expand outreach, and increase revenue makes perfect sense. But these campaigns can prove to be quite useful for supporting growth as well, especially with the changes we are expecting to see in the future. Here are some ways digital marketing will drive business growth in the following years:

Rise in influencer marketing

Influencer marketing is not a new thing. From famous celebrities to small bloggers, companies are already aware of the benefits that collaborations with reliable and trustworthy individuals can bring. What’s new, however, is the customer base. In the next few years, Millennials and Gen Z are expected to represent the majority of consumers. These tech-savvy generations are known for doing extensive research online before making a purchasing decision, and are more likely to trust product reviewers and honest opinions than brands themselves. For that reason, influencer marketing will be a top choice for companies, helping to generate leads and drive sales.

Routine live streaming

Video is becoming an increasingly important medium for expanded outreach, with live streaming gaining an interesting reemergence. A significant percentage of consumers tune in to live streams regularly, representing a great opportunity for companies to connect with their audiences through live discussions or product launches. However, it’s worth noting that not all discussions are created equal. Live videos have to demonstrate real value and captivate consumers to encourage them to continue watching. That is why the future will likely bring more live-streaming events, along with more innovative and engaging live content.

New content strategies

There is a continuous debate surrounding ideal content lengths. Even though shorter articles have performed well a couple of years ago, longer content seems to be more successful today. But with the availability of visual content we have today, the written content format is expected to change dramatically in the following years. Businesses will likely compete against one another by providing their consumers with more wholesome and valuable experiences. In the future, written articles might be both shorter and longer to appeal to different audiences. In either case, the content will also have more visuals such as embedded videos and infographics to keep readers engaged.

Evolving SEO campaigns

It’s a well-known fact that Google’s algorithms and ranking factors are changing constantly. As a result, aspects such as mobile-first approaches and mobile-specific search engine optimization (SEO) tactics are slowly becoming more prominent. As the algorithms and overall environment continue evolving, new SEO trends will likely appear in the future as well. Businesses that stay on top of these changes and adjust accordingly will manage to beat the competition and remain successful. Throughout this journey, an experienced digital marketing agency can be of great help. Their knowledge and expertise can be leveraged for generating traffic and boosting sales through effective SEO and online ad campaigns.

Ad-block evasion tactics

As online ads become more aggressive and intrusive, desktop and mobile users alike are installing ad-block software to avoid seeing these advertisements. While this is understandable in terms of improving the user experience, it’s also causing heavy losses for companies. In turn, businesses must find new ways to utilize advertisements without being blocked. This is where solutions such as native advertising come in. This tactic represents implementing sponsored content on an external website, mimicking their content style, and including links that direct consumers to the advertising site. At the moment, native advertising is receiving mixed reviews, but the strategy’s undeniable effectiveness means we’ll be seeing more of it in the future.

The use of virtual reality

Virtual reality (VR) is quickly evolving, and businesses are realizing just how beneficial this technology can be. At the moment, the technology is already being leveraged by companies in the form of learning sessions, virtual reality programs, and similar solutions. However, VR technology might be advantageous in terms of digital marketing as well. By allowing consumers to enter an interactive digital environment, VR can be used to showcase offerings and their benefits in a relatively realistic way, even without the physical product on hand. This makes for a more fun and interesting experience for customers that can bring great results to companies in the years to come.

Leveraging artificial intelligence

From social media platforms to e-commerce websites, the online experience of consumers has slowly accustomed them to a more customized world that provides exactly what they’re looking for. This made customers more demanding, and their need for personalization and unparalleled experiences will only continue to grow as we move forward. That is why artificial intelligence (AI) will become even more popular. While AI chatbots are already used for reaching out to interested customers, we can expect more sophisticated solutions to be leveraged in customer support as well. Faster responses, better service, and more care from businesses can be achieved with AI bots.

As the online environment changes and new trends emerge, digital marketing continues to evolve as well. Although entirely new strategies aren’t likely to appear in the near future, different methods of utilizing available tactics will drive business growth in the coming years.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.