How Can HR Create and Promote their Blog on YouTube and Other Social Networks?

How can HR create and promote their blog

You certainly recognize the importance of sharing your expertise and thoughts with the rest of the world as an HR professional. A blog is an excellent tool for this, and it will also assist you in developing your own brand and interacting with future employers or coworkers. However, how can you persuade others to read what you’ve written?

On the Internet, there are numerous blogs, but not all of them are valuable. Not all of them offer useful information. And not all of them are updated on a regular basis. Blogging is an effective approach to keeping up with industry trends and advancements. You will also have the opportunity to discuss your future vision. When done correctly, blogging can help you establish yourself as a thought leader and connect with people who could become prospective clients.

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Why do HR managers use social media?

HR Managers

Because it is effective. This is the current buzzword in human resources. Managers utilize it to engage with potential and current employee audiences, as well as offer company news and information and market their blog. People want to work for organizations where they feel like they belong, therefore, blogs and social media may help you develop a strong company culture, which will help you attract and keep the best talent on the market.

Why is it a good idea for an HR manager to have a social media blog?

An HR manager can use a Youtube blog to establish and interact with audiences. It’s a terrific method to put your skills to the test while also assisting you in developing a solid corporate identity. Human resources professionals are sometimes portrayed as people who only perform paperwork, although their job entails much more. These individuals ensure that businesses run smoothly and efficiently by ensuring that employees are satisfied and productive.

Blogging is a good option for any manager who wants to show that they are forward-thinking and care about their staff. Because communication limits are sometimes eased when speaking digitally, HR managers are increasingly being expected to handle difficulties unique to the digital environment.

Of course, promotion can be tough. There is, however, no magic formula for success. So, have a look at the finest suggestions for getting started and making sure you stay on pace to grow your following.

Best Tips for Promoting Your HR Blog on Social Media

There are several ways to promote your HR blog using social media. You may boost the number of people who read your blog and improve your personal brand as an HR consultant if you follow these tips.

Some quick tips to get started

  • If you want to create a human resources blog, the first thing you need to do is pick a social media platform. You may want to choose a few platforms to focus on, or you may want to focus on just one. Choose for example YouTube
  • Make sure your profile is up to date every time you submit a new post. Your photo, location, and legal name are all included.
  • Make sure your blog is responsive to mobile devices. Many people use mobile devices to access social media sites like Facebook and Twitter.
  • Make changes to your Facebook profile. In fact, today, having a Facebook profile is the most effective approach to reaching your target demographic. Surprisingly, this platform will allow you to contact a significant section of your target demographic.
  • Share the link on other social media channels. You may use hashtags, keywords, and other tools to help you share your work on Twitter, Instagram, and Facebook. Post a link to your Toutube blog on HR-related message boards and forums.

Connect with other HR professionals

It’s a good idea to look for similar-minded people on social networking sites like Twitter, LinkedIn, and Facebook.

  • Make use of these sites to disseminate your content and bring traffic back to your site.
  • You may also use social media to connect with potential guest bloggers and communicate with other HR thought leaders.
  • For improved SEO, don’t forget to include keywords in the title and description of your videos.
  • And don’t forget YouTube! Video is a powerful way to convey information and promote your brand. Another tip: Pay close attention to the comments on your videos (and even the likes on those comments); sometimes, you may get valuable information.
  • Create and share HR videos on YouTube and other video-sharing services. In the video descriptions, include the needed links.

Add your company hashtags

If you want your HR account to be recognized on social media, start with hashtags. Hashtags allow others to find and follow your content more easily. Use hashtags like #hrblog or #hrblogs to promote your blog. Company hashtags can also be used.

Promote your blog in newsletters and non-informal emails

HR professionals can use a variety of methods to advertise their knowledge, but newsletters and non-informal emails are one of the most effective. By incorporating a link to your blog in these emails, you ensure that your colleagues are aware of it and can access it fast.

You can also utilize newsletters or emails to direct traffic to specific themes you want to highlight. For example, if you’ve written a blog article about HR best practices, you can link to it in your next corporate email. HR managers may effectively market their blog to both internal and external audiences this way.

Fill out your HR profile bio correctly

The majority of HR professionals do not complete their biographical profiles in their entirety. This is a wasted opportunity. Your profile bio is an important aspect of your online presence that can help you attract new readers.

Include terms that potential readers would use to find HR blogs in a search engine. Include “HR compliance” in your bio if you write about compliance, for example. Include a link to your blog so that others can find it quickly.

Promote on Human Resources platforms such as LinkedIn

By putting your content in relevant LinkedIn Groups as well as on your own profile, you may utilize LinkedIn to promote your YouTube blog. You may also join HR blogging-related LinkedIn groups and engage in discussions there. When posting information on LinkedIn, you can also utilize hashtags to help it reach a larger audience.


It takes a lot of effort to maintain a blog. Keeping it up to date and working effectively takes time, whether you do it part-time or full-time. 

You’ll be astonished at how much your practical information may touch people’s lives if you follow these tips and promote your invention to a broader audience.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.