How Age Verification Will Affect the Online Business

Age Verification
Source: Freepik

With the current trend of online businesses and the subsequent rise in customers, there is a need for a secure and reliable verification system. A system that will ensure the online business is adequately protected and can provide a safe environment for all its customers. An age verification system is one of the best possible systems for companies to employ. 

Since the first online business was created, age verification has been a part of online businesses. With the constantly changing online business world and the world of e-commerce, this process has changed. This post discusses the age verification process and how it has affected online business. 

Age Verification in Online Business 

Age verification is one of the latest ways for customers to verify their identity for better security. The way the age verification works is that the site requests certain information, and the customer has to provide it. This information can be a government-issued ID card or a credit card.  

Age verification is important because the business can get in trouble if it sells items to anyone under the age limit. Many companies use age verification to avoid getting into trouble with the law. One of the key aspects of age verification is that it shouldn’t require any customer input other than what is necessary to verify their age. 

Risks That May Arise From Not Having Age Verification 

1. Fraud and Theft 

Fraud is something that should be stopped. For instance, if you’re selling a product online and you’re not verified, you will have much trouble. Worst of all, it could not be good if you have a company listed on a stock exchange. 

If you’re collecting money, you should comply with all the laws. Otherwise, you could be sued. You can use age verification to handle these issues. 

Many online companies use a two-stage verification process to prevent fraudulent age verification. It requires you to fill out a questionnaire that asks for qualifying information about yourself, such as your age and address. It is a very simple process that takes a few minutes to fill out. You can then proceed with creating an account or making a purchase. 

2. Business Damage 

As the internet becomes more of a part of our daily lives, businesses have had to adapt to the challenges that come with it. With large amounts of information available at our fingertips, it can be hard to determine what is true and what isn’t. 

It is especially true for businesses’ online presence. One of the biggest problems that companies face online is dealing with age verification. Having a policy in place to protect your brand from customers under the age of 18 is crucial. 

Not only does your business have certain legal requirements, but you also risk losing business. With social media being such an important part of millennials’ lives, it is crucial to have age verification to ensure your brand stays intact. 


1. Age Verification Service 

Age verification service has been the biggest internet privacy breakthrough in years. Many people are interested in privacy and security problems on the internet. 

Suppose you are a webmaster, an internet service provider, or an e-commerce site owner who wants to verify users’ ages. It is very difficult to handle the entire process manually. It can be a time-consuming and frustrating task. The age verification service can handle the whole process for you in a user-friendly manner. The service is designed in such a way as to make the entire procedure without any hassle.   

A solution like this can help businesses and end-users develop healthier and more ethical business practices. Data protection regulations bind all verification services to keep a user’s information safe. You only access that data. 

Age Verification Service
Source: Freepik

2. Facial Recognition 

Today, many businesses are using face recognition to verify the age of customers. The most interesting thing is that this facial recognition system is used in almost all companies that have to do with security and identity verification. 

Do you know how this system works? At first sight, it seems difficult, but in practice, it is easy to use. The most important thing is to organize the pictures of the customers you wish to verify. 

The technology works on the principle of machine learning and artificial intelligence. In the database, you must make a list of your users and mark a face from each photo. When you are conducting face recognition, you can use a few of the common ways. 

First of all, you need to transfer your photos to the computer. You will use the face recognition program and enter the key for each person. It is a very handy technology and can be used in various applications. It then verifies the user’s identity by comparing a picture of their face with the existing database of faces.  

Facial Recognition
Source: Freepik

3. Credit Card Checker 

If your business runs online, you can open it to the entire world market to make huge profits. However, you might worry that you can’t trust your customers to be truthful about their identity, especially about age. 

With a credit card checker, you can ensure that you control every transaction you process, no matter the customer’s age. All you need to do is add the credit card checker to your online checkout process, and users will be instructed to enter their credit card number and date of birth.  

Once this information is verified, users are allowed to complete the transaction. This way, you can easily handle the age verification of your customers. 

Final Thoughts 

Many risks may arise from not having age verification for an online business. Depending on the category of your business and the severity of the laws in your country, it is possible to be shut down and fined if you do not verify the age of your customers. 

There are also risks of fraud and theft. For example, underage individuals can purchase online with stolen credit card numbers. In addition, as mentioned before, age verification is a potential legal issue if you do not verify the age of your customers.  

It is also important to remember that it is very important to comply with your country’s legal age if you do not want to get in trouble with law enforcement. It is a fact that internet users have lost their privacy and their security to the unethical activities of hackers and identity thieves.  

If you’re running a company, you’re likely looking for a way to prevent unwanted users from accessing your content. Age verification service is a great way to do this. Since it’s quick and easy to verify a person’s age, you can easily prevent users under a certain age from accessing your website.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.