Is Hosting The Super Bowl Good For A City Financially?

Is Hosting The Super Bowl Good For A City Financially

The Super Bowl is never hosted in the same city year on year. It also isn’t hosted by the winning franchise. It doesn’t matter if the odds for Chiefs to win Super Bowl are high or low, as neither have a bearing on where the game takes place.

The honor of hosting the Super Bowl comes down to a bidding war years before.

Cities from all over the US put their name into the ring, and explain why their city is the best option for the next season’s big match. The NFL uses that information to decide upon the right city for the job.

But is hosting the Super Bowl even worth it? There are costs and there is income from the endeavor, but which outweighs the other?

The Costs

The cost of a Super Bowl all depends on what the city already has, and what it needs to improve. This breakdown doesn’t include celebrity halftime shows, but that cost alone will be worth millions.

Stadium Costs

If a decent stadium isn’t already available, the city will have to create a new one. They can cost around $3 billion to construct and will take 2 to 3 years to make.

Creating a stadium will secure jobs for contractors, and increase the economy of the city, but only if it has enough money to pay the initial costs.

Preparations For Influx Of People

For the Super Bowl LVII an estimated 192.9 million people are expected to tune in. The State Farm Stadium can host 63,400 people.

The seats are expected to sell out. But more people will flood the city than the original 63,400. These extras are people who want to join in the atmosphere but can’t physically attend.

This influx will create more congestion, crowded streets, and disgruntled residents.

Litter Crew

To make sure the city stays clean around this time, they will have to hire a larger clean-up crew. Without this additional workforce, the city could easily look deprived, creating a bad tourist experience and discouraging future visits.

Cities that forget to hire more cleaning staff often live in filth for weeks after the Super Bowl, waiting for their usual staff to complete a full sweep of the city.

Police Management

Many people who arrive in the city will be watching the game from a local bar. Intense sporting matches and alcohol do not mix well. The likelihood of street fights and hooligan activity will spike.

The city should hire more police to maintain the peace during this time.


Because congestion will be bad, the city should invest in public transportation. Busses and trains should be fast, on time, and available from all areas of the city. This will reduce the number of cars on the road, and lower the traffic levels.

All of the issues above might seem like managerial concerns, but they all require large financial contributions to work effectively.

The Earnings

It’s not all bad news though.

$300 Million Pay Day

On average, the city can expect a boost of pay worth around $300 million. This will come from the increased use of bars, tourism shops, hotels, restaurants, and transportation.

Support For Local Businesses

Although the fans will be arriving for the Super Bowl, they will spend money around the city too. Most mainstream hotels will be fully booked fast. This means small and local hotels will receive more traction than normal.

The same can be said for bars, tourist shops, and all the other vendors around the city. Everyone will get a boost from the influx of people.

Puts Cities On The Map

The United States of America is a massive country. We are the third biggest country in the world.

We cannot expect everyone to know every single city in America, especially when people struggle to remember the states.

Hosting the Super Bowl will mean TV stations across the nation will mention the city by name. It will become known to millions as they wait for the games to start.

Creates A New Scope For Large City Gatherings

Although the city is preparing for this singular event, they can use the  data for other large gatherings. Sports events, music tours, and festivals can all use the Super Bowl data to learn how easy it is to perform in the city.

Even if the Super Bowl is the largest event, the city can see how many large events they can host at one time.

They can also deduce where their weaknesses were and where they need to improve their city infrastructure.

Hosting the Super Bowl means drawing in large pools of money on the day, and advertising for other big projects in the years to come.

Finals Thoughts

Hosting the Super Bowl is a costly endeavor. It will negatively impact the city financially as it pays for millions of dollars worth of structural changes. However, on the day, the city will either make that money back or earn millions of profit. They will also bring in more jobs, future events, and better city planning.

All in all, hosting the Super Bowl is a good financial investment as long as the city can afford the initial costs.

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.