The world we live in today is all about success and growth. Every individual is trying to exceed his fellow beings. All businesses are trying to beat one another. As a result, the environment has grown to be more competitive than ever. To make a mark in the highly competitive setting, one has to do something unique and different from everyone else to stand out. With E-Commerce reaching heights of popularity, every business has a rather obligation to provide online stores to attract more customers. You can easily grow your business by designing a user-friendly online store. The ui/ux design services are particularly crucial while designing a good web store. When developing an online store webpage, there are a few things to consider such as user experience, user interface and usability.
Importance Of User Experience
User experience (ux) is the emotions and thoughts a customer might have while using your product or service. User experience is highly crucial while designing a webpage because, in the end, it defines a brand. Any brand with more satisfied customers will flourish eventually.
A website can have a great user experience if
- A designer knows the targeted users
- Designed according to the needs of targeted users
Key To Better User Experience
A web page with a better user experience has two key points
The simplicity of a web store is highly crucial to improve user experience. For example, if you own a women’s clothing brand, your customers include a large percentage of housewives, who simply do not know technology. To make it easy for them to use your online store, you need to keep the interface simple. With the clothing items properly categorized and an option for search in plain sight.
Usability and simplicity are two different things. A simple website does not necessarily mean it will have great usability. Usability means that the website is optimized with the customer’s needs. This means that the website can be easily opened and used on different gadgets, like mobile phones, tablets, or laptops.
Importance of User Interface
User Interface is the means through which the user interacts with the software application. A great user interface means a great user experience. Proper optimization of the user interface will lead to a better working website or application.
A Well-designed Online Store
A well-designed online store is simply the one with a great ui/ux design. A poorly designed web page will mean unsatisfied customers and consequently competitor’s gain. A study has shown that a well-optimized ui can boost a web page viewership up to 200%, while a great ux can increase customer satisfaction up to 400%. To make sure your web store has a great user experience, always run a performance test. Such tests are critical to ensure that all the potential ux risks are completely assessed and catered to before your web store is launched into the market.