An online presence is necessary for any business to grow and boost revenues. However, new brands often find it challenging to establish a stronghold online. As a result, they are left to bet on chances and may even try ways that don’t work.
Worry not, as we are here to lend you a helping hand. Below are the basic steps to create your online presence and drive traffic to your new business.
Create a Website
You must create a professional website for your new company. However, it is optional to hire web developers if you are on a tight budget.
Many providers offer website builders featuring drag-and-drop functionality. You can choose from countless templates and edit the elements to suit your preferences.
The most important part is choosing a reliable hosting company. Do your research and pick a plan that aligns with your needs.
You should also buy a custom domain to generate brand awareness.
Additionally, optimize your site and focus on SEO to attract organic traffic. You may get SEO tools with your website builder to make your site search engine-friendly.
Join Social Media
Millions of people are on social media. That means your future customers also use Facebook, Instagram, and LinkedIn.
Create your brand page on social media platforms your target audience visits. Complete your profile and upload images and content.
Next, join groups related to your niche. You may even join your competitors’ groups to steal their followers.
Below are a few tips for marketing your brand on social media for free:
- Post frequently
- Create and follow a posting schedule
- Develop creative content and visuals for your posts
- Comment on posts and start conversations
- Share your updates and blogs
You can use social media ads to boost your sales or grow your contact list.
Start Blogging
Content marketing is one of the best ways to grow your traffic. You can publish blogs on helpful and related topics to your industry.
Let’s say you sell tents and camping gear. Some blog ideas to start would be:
- What to pack for a camping trip
- Top tips to camp in the snow
- Quick recipes for camping outdoors
- Best camping destinations in the world
Optimize your blogs with the right keywords to bring more traffic. You can also share your blogs with your contact list for email marketing.
Moreover, you can create video blogs and target platforms like YouTube for more brand awareness.
Write Guest Posts
Many websites like Forbes and Entrepreneur accept guest posts from brands. It gives you an opportunity to present yourself in front of new demographics.
You can mention your brand in your post and even use hyperlinks to your site or blog. Apart from growing your audience, guest posts boost your SEO results.
Your website gains more domain authority and starts featuring on top of search results.
Final Thoughts
The steps above will help you kickstart your digital presence. You can also try search engine marketing (SEM) and influencer marketing to grow your leads and sales.
