FedEx Corporation’s Philosophy Employees First, Customers Second, and Shareholders Third

By M.S. Rao

“Much of our success reflects what I learned as a Marine. The basic principles of leading people are the bedrock of the Corps. I can still recite them from memory, and they are firmly embedded in the FedEx culture. We teach them daily in our own Leadership Institute, which turns out the thousands of managers needed to run our operating companies.”– Frederick W. Smith, CEO, FedEx

There are several generational cohorts globally based on the duration of their birth. Currently, there are four generations in the workplace. They are The Silent Generation (born the mid-1920s to early 1940s); Baby Boomers (born early 1940s to early 1960s); Generation X (born early 1960s to early 1980s); Millennials who are also referred with different names including Generation Y (born early 1980s to early 2000s).

The Silent Generation, also known as the Greatest Generation, Veterans, Traditionalists, the Mature Generation or “The Lucky Few” are logical, conservative, conformist, and historical. They are loyal to their organizations and respect rules, follow the hierarchy and crave for job security. Baby Boomers are hard workers and willing to work long hours. They are driven for upward mobility, and are less comfortable with rapid growth in technology. They care for their parents and children. Generation X, also known as Baby Busters value freedom, and are flexible and adaptable. They are latchkey kids, skeptical and ironic. They are task-oriented and comfortable in job-hopping. Millennials are impatient to achieve their goals and objectives. They crave for recognition and look for challenging roles and responsibilities. Their self-esteem is high, and their personal, professional and social lives are merged with smartphones.

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About the Author

Professor M.S. Rao, Ph.D. is the father of “Soft Leadership” and founder of MSR Leadership Consultants, India. He is an International Leadership Guru with 38 years of experience and the author of over 45 books including the award-winning ‘21 Success Sutras for CEOs’.4 Most of his work is available free of charge on his four blogs including He is also a dynamic, energetic, and inspirational leadership speaker.

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.