Emerging Startups: How to Scale Your Small Business

Emerging Startups

Digitalization and e-commerce have gained exponential popularity in the last decade, especially after 2020’s pandemic. New businesses are emerging in the e-commerce space, and brick-and-mortar businesses are now establishing their digital presence. However, these emerging small businesses face challenges in scaling or growing their business beyond a certain point due to increased competition in the market. 

Scaling a business means integrating systems and work culture in your business that promotes sustainable growth of your business. To scale your start-up, you must improve client experience and your own efficiency. If you are a new entrepreneur or a start-up manager planning to grow your business, here are a few tips that can help you scale your business, even in competitive markets:

1. Delegate Work

Your employees are arguably your biggest asset and the lifeblood of your business. A team of experts is a prerequisite for any sustainable growth and long-term business development. If you’ve already built a strong team of multi-skilled professionals, you need to delegate specific tasks to your team members to optimize their work hours and benefit from their specialty. As a business owner, you should delegate marketing, operations, and logistics functions effectively so that you can focus more on core tasks that can help you get new clients. 

2. Build Your Brand

A brand image is essential for your business’s growth and sustainable progress. As a small organization, you have more scope to experiment with a few frameworks before you decide on one that works for your business. You can seek inspiration from existing market leaders in your industry to help you create an ideal brand image. Focusing on your brand building will also enable you to set a tone for your company’s culture. Your business branding will require you to streamline your business’s marketing, design, and sales style. Brand identity will also enable your new business to gain quick credibility among suppliers and customers in your industry and ultimately help you grow your business.  

3. Start Taking Feedback

The best way to sustain your business is to retain existing customers and use their feedback to enhance your product or service to attract new customers. As an emerging start-up, you need client-centered practices integrated into every aspect of your business. Using surveys, sales staff, emails, and phone calls to gain feedback from your existing customers will enable you to understand your business’s strengths and shortcomings and overcome any weaknesses of your product or service. Regular contact with the customers will also allow you to improve your customer relationships and scope of word-of-mouth referrals. 

4. Automation

Scaling a business in this era is relatively easier, especially with technology integration. While the cost of software and automated systems may be pretty high, it is a form of investment in the growth of your business. Integrating technology will enable you to expand your business and take new clients without hiring additional part-time or full-time staff. Using software will automate most menial tasks, and you can always leverage strong SaaS models to succeed in the market. Chances of human error and mistakes in your product or service will also decrease with standard automated systems, improving your customer service.


The key to the consistent growth of your business is in the adaptability of new technologies and innovation. Establishing a competitive brand image is essential, as is building strong customer relations and continuously improving through customer reviews and feedback. Investing in automation, marketing, and customer support will enable you to grow your business and expand it to become the next market leader in your industry.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.