Do You Own An Online Business? Here’s Some Financial Advice


Do you own an e-commerce business? If so, then congratulations! You are in charge of your own destiny. You can set your own hours and work from anywhere there’s wifi. But for every e-commerce entrepreneur who is living the dream, there are many more who struggle with finances. Here are some pieces of financial advice to help you get ahead by improving your bottom line without killing yourself or your business in the process. 

Using the Right E-commerce Platform

One of the biggest mistakes e-commerce owners make is using a blogging platform to host their e-commerce store. This leads to a lot of flaws, such as a lack of support for e-commerce features and a poor business analytics experience. The best platforms for e-commerce businesses are Shopify, WooCommerce, Magento, Big Commerce, Weebly eCommerce, and more.

But knowing how to use them is even harder. You can always turn to magento support services and ask for help. Depending on how big your business is, and what are your customers looking for you will want to tailor your e-commerce platform to reflect that. 

For example, Shopify is great for small businesses that are looking for an easy-to-use platform with a wide variety of templates and apps that can be integrated. With Shopify upsell up you can streamline your online store and boost sales. While Magento might be better for larger businesses that need more flexibility and want to tailor their eCommerce experience to their specific needs. If you’re using an online service like Ebay or Amazon to sell, you can use tools to easily calculate ebay fee and other important margin factors.

Hiring the Right Employees

No one can do it all, and this is especially true for e-commerce store owners. This is why it’s important to hire the right employees who can help take your business to the next level. When hiring employees, you’ll want to look for individuals with the following skillsets:

– Marketing: This person should know how to promote your e-commerce store through various channels, such as social media, content marketing, and search engine optimization.

– Operations: This person should be able to manage the day-to-day operations of your eCommerce business, such as order processing, shipping, and customer service.

– Financial: This person should be able to handle the financial aspects of your eCommerce business, such as bookkeeping, budgeting, and financial reporting.

Make sure you take the time to find the right employees who can help take your eCommerce business to the next level. 

Keeping Expenses Low

As an eCommerce store owner, you’ll want to keep your expenses as low as possible in order to turn a profit. This can be done by using the following tips:

– Use shopping cart software: Shopping cart software is a great way to reduce the cost of processing payments.

– Use Ecomcircle’s software for dropshipping service: Dropshipping services allow you to outsource the shipping process, which reduces the cost of shipping products.

– Use a merchant account: A merchant account allows you to process credit card payments, which reduces the cost of payment processing.

By using these tips, you can keep your expenses low and turn a profit. 


Boosting Sales with Marketing

Another way e-commerce store owners can boost their sales is through marketing. There are many ways e-commerce store owners can market their e-commerce store, including paying for ads, using social media, and creating content that tells the story of your business.

Listen to what your customers have to say. The best way eCommerce store owners can get great ideas on how to improve their e-commerce stores is by listening to feedback from their customers through surveys or social media. Doing this will help you learn what you could be doing better in order to keep more of your eCommerce business up and running.

One marketing tip is to create very clear and attractive ads. If you are selling clothes, for example, then the ad should show the clothes in a very crisp and clear manner. Have an attractive model wear it well, but don’t use overly sexual images or excessive wording. Just take a good picture and sell them on the product with nice bold phrases and some minimalist text at the bottom, such as:

– 50% off sale

– “Join our mailing list for free shipping!”

Accounting Is Key

Accounting is a vital part of the e-commerce business. You should always keep up with your finances and know where your e-commerce store is going, so here are some basic accounting tips e-commerce store owners need to take into account:

– Keep track of all income and expenses: There’s no way you’ll be able to track your eCommerce business without keeping a close eye on all incoming and outgoing funds.

Create a budget for the month: This will allow eCommerce business owners to reach their goals effectively while still allowing them to be flexible just in case something goes wrong.

By incorporating these accounting tips into their daily lives, eCommerce business owners can run their online business more efficiently while still making sure there is enough money to go around.

E-commerce business owners have a lot of work on their hands. In addition to managing the day-to-day operations of the business, they also have to worry about financial matters, such as bookkeeping, budgeting, and financial reporting. This can be a daunting task, but with the right advice, eCommerce business owners can turn a profit and take their business to the next level. 

Copy Successful Examples

When it comes to eCommerce, it’s important to learn from the successes of others. Take a look at which eCommerce stores are doing well and try to emulate their strategies. For example, if you’re selling clothes, take a look at how successful clothing eCommerce stores are advertising and selling their products. 

Another way to improve your eCommerce store is by looking at what’s selling well on other online stores. If you see a product that is selling well on another online store, then consider adding it to your inventory. This will help you boost your sales and increase profits.


Online stores have a lot of trouble dealing with finances as they are usually working alone, so by using these pieces of financial advice e-commerce store owners can improve their business significantly and turn a profit.  If you own an e-commerce store or want to start one in the future; this article is for you! These tips on e-business finance should help get your business off the ground and running smoothly from day one.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.