Market research isn’t something businesses do only when creating a business plan. It should form part of your ongoing marketing and sales strategy. The only way to improve your business offerings and generate more revenue is by being aware of the market and what’s affecting it.
This article will look at what market research entails and why businesses need to conduct market research to stay ahead of the competition. We’ll also discuss a few ways to do market research, such as using web scraping tools from a provider like Smartproxy to scrape Google search results and competitors’ websites. Keep reading to find out how important market research is and how to use web scraping to achieve these benefits for your business.
What is Market Research?
Market research is the process of collecting and analyzing data about your target market and audience. This data can then be used to verify the success of new products, discover products to be added to your collection and understand brand perception to see how effective your business is communicating with clients.
Market research can provide you with a much clearer picture of your consumers’ needs so that you can effectively cater to them. However, market research is not a crystal ball that gives all the answers. It takes a lot of time to collect and analyze the data to see trends emerging. Your market research team can investigate several different market areas, but even just starting with one can already give you valuable insights that can lead to benefits for your business.
Should Businesses Continue Doing Market Research?
Market research is not a one-and-done activity but should form part of your overall marketing and sales strategy. With the advances of technology, the market is continually evolving and changing. Consumers have many options available online that if you don’t make sure to stay competitive, you’ll lose out on potential sales.
By collecting data on your competitors and consumers, you can make better business decisions. By knowing your competitors’ prices, you can make sure that you price your products competitively. By looking at competitors’ promotions and sales, you can gain valuable insights into market demands. If you scrape Google search results, you can see where you land in the search rankings and what can be improved to raise your ranking to that coveted first spot. Market research is critical to ensure your business stays competitive in your industry.
Benefits of Market Research for Businesses
The greatest benefits of conducting frequent market research is:
- It can give you an accurate understanding of your market and consumers.
- It can tell you who and where your customers are to target them better.
- It can show you how customers and prospective leads see your business.
- It can help you decide whether a new product idea will be well received.
How to Do Market Research
There are a few different ways that you can do market research. You can manually scroll through your competitors’ websites, taking notes of prices, products, promotions and drawing conclusions from the data. But the best way to start collecting market research so that it can be analyzed is by using web scraping tools. Web scraping tools allow you to automatically collect large amounts of public data and compile the information in a single format, such as a spreadsheet, to be analyzed for trends and results.
Using Web Scraping for Market Research
You’ll need a web scraping tool such as Octoparse, ParseHub and Smart Scraper, as well as a residential proxy to start scraping data. From the app interface of your chosen tool, you can set the parameters of the data you want to collect, such as competitors’ prices, product descriptions, etc.
Don’t forget to also scrape Google search results, as this can also provide you with a lot of valuable information. When you scrape Google search results, you can achieve the following use cases:
- Monitoring SEO and how to improve your optimization.
- Building URL lists for keywords you want to target and rank for.
- Get insights into keyword rankings and identify gaps that you can benefit from.
- Retrieving paid and organic data of your business as well as competitors.
- Analyzing ads to monitor and improve performance.
When it comes to your business, you want to make sure that you’re making the best business decisions. You can only make good decisions if you have enough reliable data to work with. Web scraping allows you to quickly and easily collect large amounts of data to have enough information to make an informed decision regarding your business’ future.
Market research is critical for businesses and should form part of your marketing and sales strategies. Market research allows you to collect and analyze information related to your industry and competitors so that you can improve your business offerings, communication with clients, marketing efforts and sales strategies. Web scraping can effectively keep your market research fresh, relevant, and reliable.