Global Brand Power: Experiential Positioning of a Brand

By Barbara E. Kahn Building a strong global brand is all about creating that unique position in the market. Here Barbara E. Kahn illustrates the...

“Empowering Women Makes Economic Sense”

Interview with James Zhan Foreign investment holds enormous potential for women’s empowerment through the creation of formal jobs and business linkages – and this is...

Sustainability: Getting Down to Business

Interview with Nikos Avlonas As the Millennium Development Goals near their 2015 deadline, the role that the private sector must play in driving a global...

Luxury Brands Need to Chart a Course into New Frontier Markets

By Glyn Atwal and Douglas Bryson The progressively unpredictable dynamics of the BRIC markets are now challenging luxury brands to rethink their global market strategies....

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