With lockdown life having become the new normal in recent months, many imprisoned Brits resorted to daydreaming about a return to the good old days – as in the days where we could sit in a public place with others we know – long ago. Beyond lingering questions around what our first drink will be when the pubs reopen, one of the biggest things, if not the biggest, people have been thinking about is their next holiday.
With virtually all of 2020 taken away from us, and in all likelihood the nice hot part of 2021 off the cards, too, the rise of true “bucket list” holidays in 2022 is set to be huge. But how has a global pandemic encouraged a universal wanderlust among us?
The return of YOLO
Remember “you only live once…” – AKA “YOLO”? What about the fear of missing out, otherwise known as “FOMO”? Well, thanks to coronavirus, both are back with a vengeance, and that nationwide desire to get back out there and “live” is likely to manifest itself largely in our holidays when we’re allowed to go away again.
If 2020 and lockdown gave us anything, it was an abundance of time to reflect on life and the things that matter most to us. The severity of the crisis has led to a “life is too short” mindset in many, and that – combined with a pent-up desire to do something fun and some surplus funds lying around waiting to be spent – has caused a spree of once in a lifetime holiday bookings.
Book now to avoid disappointment
As early as late summer 2020, it appears that many British holidaymakers saw the writing on the wall for a longer-than-anticipated lockdown. Towards the back of last year, luxury travel companies saw a substantial rise in long-term bookings – those that extended beyond the typical booking range of six months – as customers looked past 2021 and to 2022 and beyond to secure a guaranteed holiday of a lifetime.
Right now, holidaymakers are booking trips that are longer, more diverse and multiple in nature. Thus, if you are yet to plan your own big adventure away, you might be surprised, and indeed disappointed, to find schedules of many travel providers already chock-a-block.
Generational affairs with a longing for adventure
There are two predominant themes to the influx of future bucket list holidays. The first is to make any getaway a generational matter – a grand scale event that includes family from multiple generations from far and wide. This ties into the aforementioned YOLO attitude going forward, with grand villas being booked in the likes of the Maldives, Seychelles, Mauritius or the Caribbean as people try to reconnect.
The other theme, again based off of similar YOLO/FOMO motives, looks to be adventure heavy, as travellers look to regain what it feels like to live life at its best. Seeing the furthest corners of the world, taking on new challenges and pushing things to the extreme will all be popular approaches, so we can expect to see friends and family return from cross country road trips, far-reaching cycling holidays and remote explorations on masse.
The travel industry, like any other, is influenced massively by supply and demand. With a surge in demand for epic holidays away over the next 18 months, expect to hear about plenty of pricey trips, and find getaways in the near future come at a premium as UK holidaymakers, along with the rest of the world, look to start enjoying themselves again.