Amazon is a powerhouse in the eCommerce sector due to its meteoric rise over the past decade. It is the internet’s largest online store, and it’s still growing fast. It offers a vast selection of products ranging from electronics to books, music to flowers. You can buy anything from the comfort of your home or office, and you can do it all from a single website. However, many people who use the site don’t know that actual companies often sell their products and only use Amazon for its delivery and marketing ability. The most popular method of selling via Amazon is its Fulfilled By Amazon (FBA) service.
What Is Amazon FBA?
For those not familiar, Amazon FBA is Amazon’s “fulfillment by Amazon” program, which allows Amazon sellers to ship products of their choosing to Amazon.com and have them shipped and packed by Amazon to be sold on their behalf. The program has been in place since 2006 and has grown considerably since then. But how does Amazon FBA work? Essentially it is the process of paying for Amazon to use their extensive warehouse and delivery to work for your products. FBA, however, does not apply just to Amazon.com orders. It’s also possible to use it for fulfilling orders from your own eCommerce website. Your single entire inventory is stored at Amazon fulfillment centers for all of your sales channels, and orders are fulfilled as they are placed. The benefits of using the FBA program include:
- It saves time: Order processing is a significant part of any business, including eCommerce ones. Therefore, using a service to handle this aspect is a massive advantage.
- Trustworthiness: Everyone knows and trusts Amazon, and by having amazon product listing on the website, you can win half of the battle.
- Amazon Prime: People go crazy for Prime, and FBA will automatically qualify you to be part of that service.
- Returned products: This can be an absolute nightmare for smaller operations, but it is crucial to offer a robust returns policy. Amazon takes care of everything, including refunding or resending a new product.
- Shipping regulations: These regulations are complicated and easy to get wrong. Amazon already has lots of experience with shipping so let them deal with it.
- Storage: It is expensive to rent or run a warehouse to store all of your merchandise. The best option is to use Amazon’s storage space.
How To Boost Your Sales With Amazon FBA
After learning more about Amazon FBA and its many advantages, you might want to consider selling your podcast this way. This is a great idea, but you will need to understand a few things to get the most out of their service.
Have A Great Product
Amazon is no different from traditional selling methods in this regard, i.e., you must ensure that your products are fantastic. This will not only help you in the long run by creating loyal customers, but inferior products could even get you banned from the platform. If your goods are seen to be low quality and faulty, you will be inundated with returns and terrible reviews. You might receive an email from Amazon stating that you are no longer permitted to sell with them once you reach a critical mass of these two things. The converse is also true: many terrific reviews will result in your items going to the top of the listings for the relevant keywords.
You Should Optimize Your Titles
Amazon is essentially a search engine in the same vein as Google or Bing. In this case, people are searching for products rather than information. Nevertheless, it would help if you treated it the same way you would when creating a Search Engine Optimization (SEO) campaign. This means doing your research and, most importantly, getting your title just right. You might have seen some random titles filled with information during your research. This results from the owner of that product attempting to optimize the title for all possible permutations of an inputted string. In other words, they are trying to play the game and should too. However, it is not wise to go overboard as this could put people off, but the key aspects to remember include:
- Brand name
- Product name
The idea is to get your item ranked highly in Amazon’s search engine for its key terms and convince a potential customer to buy your product over other sellers. However, you could put them off if you make it too confusing and lose a sale. Thus, achieving a delicate balancing act takes time.
Reviews, Reviews, Reviews!
If that isn’t clear enough, you need to get reviews and lots of them. Since these referrals need to come naturally from a verified customer, the process is not so easy. You will find many services all over the internet claiming to give your item hundreds of five-star reviews, but you should stay away from these like the plague. At best, you will waste your money, but Amazon could kick you off the program for life at worst. Never forget that this is a type of fraud and not to be taken lightly.
Improve Your Product Photos
Improving your photos can be an easy win and doesn’t need to cost too much. You can even take the images yourself, but ensure to see what your competition is doing. A simple lightbox and decent camera are enough, along with some simple edits on Photoshop.
Keep Up To Date With Pricing
If your niche is competitive, you will discover that other sellers will attempt to undercut your price as much as possible. Unfortunately, undercutting is part of the game and often occurs when a competitor notices your product climbing above their own in the rankings. You can counter this by keeping a watchful eye on the activities of others and checking out what your competitors are doing. While you don’t want to reduce your margins so much that you lose money, you will need to remain competitive as much as possible.
Amazon FBA is a fantastic method to start selling your products online and to an audience of millions. By following their rules and the advice mentioned in this post, you should find that you will boost sales far exceeding what you ever expected.