All You Need to Know About Selling Insurance 

All You Need to Know About Selling Insurance 
Photo by RDNE Stock project on Pexels.

A career in the insurance industry is diverse and dynamic. No wonder it attracts many people. It is an innovative field and a necessity for individuals and businesses. So, you will need different skills and capabilities if you choose this career path. But is selling insurance hard?

In this article, we will explore the challenges of selling insurance and assess the difficulty of this profession. Plus, we will list the pros and cons of selling insurance.

Read on if you plan a career in the insurance industry!

Is Selling Insurance Hard?

Selling insurance is a career path that many choose to follow. Some know the challenges of selling insurance from the beginning, but others are unaware of them.

Hence, to become a successful insurance agent, one needs to possess different qualities that will make them stand out from the crowd. 

The insurance sector is very competitive. So, insurance agents need to have specific skills and abilities to be successful. If you consider yourself a good candidate, you can explore the best insurance jobs in Tucson.

Moreover, selling insurance is hard because of the several challenges or problems that an insurance sales agent might face:

  • Building a client base
  • Explaining complex insurance policies to clients
  • Readiness to be rejected
  • Keeping up with technology

The Challenges of Selling Insurance

1. Building a client base

The first challenge of this profession is building a client base. Insurance sales agents must constantly look for potential clients and convince them of the importance of insurance coverage.

People make different types of insurance:

  • Property insurance
  • Home insurance
  • Renters insurance
  • Landlord insurance
  • Fire insurance
  • Flood insurance
  • Earthquake insurance
  • Pet insurance
  • Car insurance
  • Motorcycle insurance
  • Power sports insurance
  • Life insurance
  • Health insurance
  • Business and commercial insurance

Convincing people to get insurance may be hard because many people consider some types of insurance as an unnecessary expense. Therefore, building trust is the solution to this problem.

Remember that clients are the most important part of the insurance industry. Discovering new leads is a challenge. You should be aware that obtaining new leads and making your agency successful is hard. 

Yet, working on your strategies, like finding a niche in the insurance field or working on your pitch, will help you.

2. Explaining insurance policies to clients

One of the reasons why people avoid buying insurance is because they believe it is a complex contract. Moreover, they think it is expensive and often unnecessary. So, insurance agents find explaining insurance policies to clients challenging. 

Insurance contracts are filled with complex legal jargon, which is often confusing. That is why insurance agents must know everything about the services they are selling. This will help them explain the contracts in a simple way. 

When insurance agents approach potential clients, they need to have in mind these things:

Build rapport

It is important to approach clients in a friendly manner. For example, knowing how to pronounce their names and engage them in a friendly manner with your offerings is considered a big plus. 

Besides presenting your services, listening to your clients and understanding their questions and needs is crucial.

Personalize your approach

Remember that what works for your colleague does not mean it will work for you. Hence, it is good to experiment with your marketing strategy. Take note of your client’s questions and find the right answer.

Educate clients

It is normal for clients to have reservations. But that is why insurance agents need to address those reservations and educate them about the insurance policy. 

A good practice is to give customers examples of what will happen with and without insurance coverage. Also, highlight that insurance benefits people as it protects them from unfortunate events. Undesirable events are unpredictable, and it is always better to be protected and financially covered. 

Furthermore, to explain complex insurance policies, you must possess good communication skills and be able to simplify complex things.

3. Readiness to face rejection

Insurance sales agents must be prepared to face rejection. Sometimes, regardless of the skills and knowledge of the sales agents, they will face rejection. 

Remember, selling insurance is a number game. Rejection can lead to losing motivation. Yet, this should be just a motive to continue working until you become successful.

Consider this, and you will navigate rejection better:

Do not take it personally

Learning to separate your personal and professional life will save you a lot of disappointments.

Enhance your mindset

Consider every lost sales or client as a growth opportunity instead of a failure. This way, you will feel motivated instead of demotivated.

Evaluate your sales strategy

Review your strategy and adjust it if needed. Plus, you can ask for feedback from clients or colleagues.

Think about your next opportunity

Focus on your next sale once you work on your strategy and mindset. Remember that practicing your listening skills is very important, as preparing yourself for different answers and being confident and positive.

Research the methods of other sales professionals

Observing your colleagues can teach you a lot. You can get inspired by their creative methods and approaches and improve your style.

4. Keeping up with technology

The fact that the insurance industry is constantly evolving may be challenging for agents. Many insurance agents must adopt new tools or start working online to provide clients with a better experience. Smaller insurance companies usually fear more about keeping up with technology than the bigger ones.

Plus, new insurance products and regulations are continuously introduced. Therefore, insurance agents must constantly educate themselves to stay up-to-date.

Selling Life Insurance Pros and Cons

Selling life insurance is tough, but it can be a good career path, depending on your point of view.

Let’s dive into exploring the pros and cons of selling life insurance.


  • High earning potential: Selling life insurance is a career with the potential for a high salary. Agents usually earn a commission on each sold policy, which can be quite high.
  • Recurring income: Life insurance policies are typically reviewed after a certain period. This allows agents to earn commission on renewals.
  • Flexible working hours: Many agents have flexible working hours. This allows for a better life-work balance and the ability to work from home.
  • Many job opportunities: On the bright side, if you decide to pursue a life insurance career, remember that many job opportunities exist. Finding a job as a life insurance agent can be pretty straightforward as long as you check out all the boxes and skills.


  • High competition: Now that you know that there are many job opportunities for life insurance agents, you should assume that the competition is high. So, it is not easy to attract clients in a saturated market.
  • Inconsistent income: While this job leads to a high salary, income may be inconsistent. It is hard to build your client base, leading to income instability.
  • Difficult sales process: Convincing people to buy life insurance can be tough. Many do not see the benefits or have reservations about committing to long-term policies.

About Tucson, Arizona

Tucson is the second largest city in Arizona, located in the southern part of the state. Historically, Tucson became part of Mexico in 1821 and later, in 1854, part of the United States.

Since this is a developed city with an employment increase in recent years, it is a great place to work as an insurance agent and look for new clients.

Additionally, Tucson is a good place to live as it offers over 300 sunshine days per year. The city has a desert climate. It is characterized by mild winters and hot summers. While summer temperatures go over 100.04 °F (37.8 °C), winter temperatures are between 64.4 °F – 73.4 °F (18°C – 23 °C). 

Moreover, Tucson offers many amenities to locals and tourists. It has shopping malls, restaurants, and entertainment venues. The good news is that the city has well-developed transportation and healthcare facilities.

Plus, it has a rich art scene, museums, and performing arts centers. These are some good places to visit:

Tucson Botanical Gardens

This is an urban oasis in the heart of Tucson. You can see different plant species and themed gardens, like cactus and succulent gardens.

Mount Lemmon

Mount Lemmon
Photo by Jared Dumale on Pexels

Just an hour’s drive from the city, this place offers a cool escape during hot summer days. You can enjoy camping, hiking, and beautiful views.

Tucson Museum of Art and Historic Block

For art and history lovers, Tucson Museum offers a diverse collection of Western and contemporary art. The historic block features preserved historic buildings. Hence, it is a very interesting place to visit.


So, is selling insurance hard? As with any other insurance job opportunity, this career path may be challenging as it requires a deep understanding of your services and great listening, communication, and sales skills.

The insurance industry is competitive, and you must adapt to new changes and keep up with technology.

If you are able to overcome common challenges like facing rejection, building a client base, and simply explaining complex policies, you will probably become a successful and highly paid-agent.

Disclaimer: This article contains sponsored marketing content. It is intended for promotional purposes and should not be considered as an endorsement or recommendation by our website. Readers are encouraged to conduct their own research and exercise their own judgment before making any decisions based on the information provided in this article.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.